Thoughts On Writing – And How It Can Change Your Way Of Thinking. ” You write in order to change the world….
The world changes according to the way people see it, and if you alter, even by a millimeter, the way people look at reality, then you can change it.” – James Baldwin I never could have known that writing on a regular basis could actually improve my life and if someone had told me..a slight note of suspicion and a frown would be seen on my forehead.
The 35 Headline Formulas of John Caples. I’ve previously discussed the importance of headlines and why they deserve the majority of our attention when writing copy.
But what does a solid headline look like? As it turns out, John Caples (one of the most famous copyrighters of all time) put together a list of 35 headline formulas in his book, Tested Advertising Methods. I’ve pulled all 35 of them for this post. I even included guidelines for how to use each group. You’ll never draw a blank on headlines again. Pixar’s 22 Rules of Storytelling « Aerogramme Writers' Studio. These rules were originally tweeted by Emma Coats, Pixar’s Story Artist.
Number 9 on the list – When you’re stuck, make a list of what wouldn’t happen next – is a great one and can apply to writers in all genres. You admire a character for trying more than for their successes.You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different.Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.Once upon a time there was ___. WritingFix: prompts, lessons, and resources for writing classrooms.