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Vincentpetre : When #architecture highlights... La déco de vos vacances 4/4 : les architectes du vin. Chais du Cos d'Estournel, conçus en 2008 par Jean Michel Wilmotte. © Wilmotte & Associés SA. - Pascal Tournaire Dans la chronique audio ci-dessus, vous allez découvrir comment l'architecture a été utilisée dès la fin du XVIIIe siècle pour promouvoir le vin. A l'époque, cela ne s'appelait pas un " outil marketing " et pourtant c'était bien ça ! Donner au vin le charisme d'un bâtiment luxueux, dans le style " tendance " de l'époque, le plus " moderne " possible. Le château néoclassique devient alors LE bâtiment emblématique, celui qui était capable à la fois de faire rêver les clients, et d'octroyer au vin une image prestigieuse.

Le château figure désormais toujours sur l'étiquette... © Olivia Ferrandi. Le style droit, à tourelles, en pierres blanches et tuiles grises, c'est un peu austère, mais cela donne une image sérieuse du domaine viticole. Cette technique "marketing " fonctionne à merveille, de nombreux châteaux sont construits ou rénovés dans ce style. Mais revenons au Bordelais. Are wine critics fooling us into buying pricier bottles? In Roald Dahl’s 1951 short story Taste, stockbroker Mike Schofield challenges his dinner guest, a wine snob named Richard Pratt, to a high-stakes bet. If Pratt can guess which wine is being served, Schofield will offer Pratt his beautiful young daughter’s hand in marriage. If Pratt is stumped, he forfeits his two houses to Schofield. The host grows agitated as Pratt sniffs and ponders and eventually comes up with the correct vintage and name of the obscure vineyard.

Then the maid arrives, carrying Pratt’s eyeglasses. He had left them in the study, where the wine was being brought to serving temperature. AFP/Getty ImagesExperiments have shown that most people simply cannot tell the difference between a cheap wine and an expensive one. Pratt had seen the label, in other words. “There’s almost nowhere where the bulls–t goes deeper than in the wine world,” says Robin Goldstein, a U.S. But are we wasting our money? Wine judges also admit that their imperfect noses can be the weakest link. Chine : les consommateurs peu réceptifs aux bouteilles et étiquettes originales. La dernière étude réalisée par Ubifrance et le groupe OI (Owens-Illinois, premier fabriquant mondial de bouteille en verre), s’est penchée sur les critères de choix lors de l’achat de vin en bouteille sur le marché chinois. D’après les consommateurs et revendeurs, le critère le plus important est l’origine (et donc la notoriété) du vin, qui est notamment favorable aux vins de Bordeaux.

En effet, ceux ci représentent 75 % des exportations françaises de vins tranquilles sur le sol chinois, pour une valeur de 538 millions d’euros en 2012 (+0,86% par rapport à 2011). Le deuxième critère est le prix, pour 84 % des importateurs. Cependant, un prix de vente élevé n’est pas considéré par tous comme un frein à l’achat. Certains y voient un gage de qualité. Il apparaît donc primordial avant d’envisager l’export en Chine de soigner la présentation des bouteilles et des étiquette, afin de correspondre à ces attentes du marché chinois. Découvrez les consultants spécialisés sur le marché chinois. Wine Intelligence. Un journaliste vin c'est quoi ? Don't Drink The Wine If ... DNews: Couples Who Drink Together, Stay Together. BBC News - Why are the French drinking less wine? Grape Moments: 6 top tips for Wine Social Media marketing | Paradise Rescued. Give careful consideration to your Social Media marketing strategy Last week, we wrote about the advantages we see in using Social Media Marketing and why it is a central part of our Marketing plan.

Thank you to everyone who commented back and shared the blog on their media. We don’t usually like to write long blogs so we ran out of space to write about what have been our important learnings from a couple of years steady work in Social media. So here is our 6 “top tips” for Wine social media marketing:- 1. Develop a Strategy. This item is number 1 because it is THE number one item to be considered. We cannot stress enough the importance of knowing what you want your business / market to look like and where / how social media will help you achieve that. How much time and the frequency you are going to investwhat social media tools you are going to usehow you are going to use each toolwhat are your marketing objectives from using social media 2. 3. 4. 5. 6. Leave a Reply. Photo by vincentpetre. Champagne shipments fall by 14m bottles. While the region shipped almost 323m bottles in 2011, the sum last year was just short of 309m at 308,760,388 bottles.

In percentage terms, growers suffered the greatest decline, falling 5.3% in volume, compared to a 4.2% drop for the houses and a 3.5% decline for the cooperatives during the course of last year. Speaking to the drinks business yesterday, Andrew Hawes, managing director at Bollinger’s UK importer Mentzendorff, confirmed that current trading conditions had hit growers the hardest. “Growers have been the most affected category, because during the Champagne boom they increasingly commercialized their own wine, but in the flight to reassurance they have really suffered… the Champagne market is driven by brands,” he said. Looking at the volume figures in more detail – although exports by individual country have yet to be released – the European Union has seen the greatest drop, falling 7.1% over the last 12 months, from 82.3m bottles in 2011 to 76.4m in 2012.

TOP 50 MOST POWERFUL WOMEN IN WINE: 20 – 11. From expert food and wine matcher Fiona Beckett of the Guardian, to the doyenne of newspaper wine writing Jane MacQuitty of The Times, via the investigative Elin McCoy of Bloomberg, the insightful Victoria Moore (pictured) of The Daily Telegraph, and the engaging Lettie Teague of The Wall Street Journal: newspaper wine coverage may be shrinking, but this quintet still holds a considerable amount of power over consumer wine purchases via their weekly columns, which, more often than not, feature a clutch of wine recommendations for a variety of occasions, be it Bonfire Night winter warmers or Christmas Day crackers.

A recommendation from one of these five can, and often does, lead to a wine selling out the same day, making them pivotal players in educating consumers about lesser-known grapes, or previously derided categories such as Sherry and Beaujolais. The former chief executive of Veuve Clicquot is now at the helm of family-owned EPI’s Charles Heidsieck and Piper-Heidsieck Champagne. Different approaches to selling wine online.

Umbria is for #winelovers – Our first anniversary celebration on Valentine’s day! "#Valentines day is #winelover’s day! Ok… give us a second…how to start: WOW! The event that comes up on Valentines day 2013 will be a truly special one… so, it would be a real pleasure for us to host many friends of our international #winelover’s community. Everything started here not even a year ago... Since then - Valentine’s day 2012 - many people have heard of our mission (which is luckily our passion as well). For those of you who still do not know what it is…we share our love for wine and our thirst for wine knowledge with wine friends and #winelover-s anywhere in the world.

Our community is growing really fast. Our dream is to expand this group to any #winelover of the planet. Basilica di S Valentino We would like also to use this opportunity to say a big thanks to the people of Umbria and, of course, to the city of Terni where Saint Valentine is buried, as well. We understand that many of us are busy with so many wine events happening, specially, at the first part of the year. ROI of social media for winemakers ? winemerchants ? Part 1/2. Champagne’s future markets: #4 Scandinavia.

With Scandinavia we come to the first “regional” rather than single market. The Nordic countries represent something of a European powerhouse with a combined market of 4,918,560 bottles. Nearly half of this, 2,421,297 bottles, is accounted for by Sweden, which grew 6% in 2011 to over 2.4m bottles. However, there has been strong growth from Finland and Norway too, both of which grew 15% last year to 803,195 bottles and 791,076 bottles respectively. Denmark grew rather poorly at 1% but it is nudging the one million bottles mark at 902,992. What is important though is that they are, in the words of the CIVC’s Thibault le Mailloux, “economically healthy”. “The Nordic countries are a new frontier,” he declares, “with a wealthy population and an interest in wine and food.”

Laurent D’Harcourt of Pol Roger even adds that the Norwegian monopoly (Vinmopolet) sells more vintage Pol Roger than simple Pol Roger brut. Champagne’s future markets:#5 Singapore Champagne’s future markets: #6 Mexico. Top 10 Australian fine wines. 27th December, 2012 by Rupert Millar As we said in the drinks business September issue: “The Australian wine investment market has evolved significantly over the past few years. Grange, once Australia’s only serious investment wine, now leads an ever-growing list of wines regularly traded for both profit and pleasure, with new players entering the fold.” As the piece also made clear, in the 1990s Robert Parker’s high scores for certain wines (such as Torbreck RunRig and others which are not listed here) show that Australia has been rising for a long time and not been entirely unnoticed.

What makes Australia increasingly compelling is the mix of growing reputation and renown, the emergence of clearer regional narratives coupled with greater evidence of all-important geographical characteristics in the wine, relatively low prices and the realisation that many of the best wines have the potential to age for a considerable amount of time. French wine to go green. Bordeaux - An Earth-friendly future for French wine could include disease-resistant grapes, solar-powered robots, and lighter packaging, as vintners innovate to slash their environmental footprint. "We can't keep functioning like this, polluting the Earth," Alexis Raoux, sustainability manager for the Bordeaux-based drinks group Castel, said. "What feeds us is the soil. If we continue like this, in a few decades the land will be polluted and our wine won't be any good. " Perhaps the most dramatic green innovation in the French wine world is in the field of disease-resistant grape varieties, the culmination of more than three decades of genetic research.

"Our solution is to put forth a plant that doesn't need any treatment," said Didier Merdinoglu, research director at France's INRA Colmar research centre. Pesticides Winegrowers allow this wild vegetation to grow to control vigour, improve grape and soil quality, encourage biodiversity, and protect against erosion. French wine 'should be protected' by French law. The French wine industry wants wine to be given heritage status and protected under law. 'French wine is part of our heritage': [image: fou-rgeot-de-vin.com] Backed by prominent journalists, the industry says wine should be officially recognised as part of the cultural and gastronomic heritage of France. Wine was recognised as an essential part of the ‘French gastronomic meal’ and declared an ‘intangible world heritage’ by UNESCO in November 2010, but it so far has no specific protection rights under French national law.

Foie gras, in contrast, was accorded protection as a ‘gastronomic and heritage product’ according to Article L63-27-1 in the French Rural Code from January 2006. The push for wine to be given the same status dates back several decades, when the idea was first aired at the Assemblée Nationale in October 1958, but more recently it has been the preserve of the opposition parties in French politics.

An online petition was launched this week by wine blogger Alain Fourgeot. Vin : il n'y aura pas de millésime 2012 pour Yquem. E millésime 2012 d'Yquem? Une "excellence insuffisante". "On a tout fait pour le faire, malheureusement la nature n'était pas au rendez-vous du millésime, la climatologie ne nous l'a pas permis malgré la stratégie, malgré le grand terroir" de ce vin blanc liquoreux, a indiqué Pierre Lurton.

Une annonce réalisée ce samedi lors du... e millésime 2012 d'Yquem? Une annonce réalisée ce samedi lors du Bordeaux Tasting du magazine Terre de vins à Bordeaux. "Une marque comme Yquem doit savoir ne pas faire un millésime", a-t-il ajouté. Comme en 1952, en 1972 et en 1992, il n'existera donc pas de millésime 2012 d'Yquem, "comme si tous les 20 ans il y avait une malédiction", a souri M. "J'ai échangé avec mon conseil d'administration, avec Bernard Arnault", propriétaire du groupe de luxe de LVMH, "qui a une vue sur l'excellence et la pérennité des grandes marques, et c'est bien de ne pas en faire", a-t-il dit. Le Bordeaux Tasting est à suivre en direct ici. S'abonner à partir de 1€ par mois. Xianlu Bao, Chine - Archaitecture. Vendredi 30 novembre 5 30 /11 /Nov 09:18 photos: OSO Ltd Localité: Beijing, Chine Client: Xianlu Bao Winery Projet: OSO Ltd Réalisation: 2012 Surface couverte: 4500 m2 Prix: - Partager l'article !

InShare Par reun - Publié dans : Projets -Communauté : Architectures du Vin 0. Inscriptions pour le SugarNweb du 12/12/12. @vincentpetre/Wine school students sur Twitter. Photo by marcroisin. EWBC announces Grand Terroir Tasting Selection - a world-first showcase for wines from the wider Eastern Mediterranean region - Vrazon Press.

The Grand Terroir Tasting is a showcase for the wines of the wider region of the Eastern Mediterranean, including Georgia, Turkey, Lebanon, Egypt and Armenia. The goal is to present a broad and exciting picture of the region to over 200 wine influencers and writers from around the world by exploring wines from many countries side-by-side. Lesser known regions can be overlooked by international writers because their local events are too niche or get lost in the noise of larger, global events. The Grand Terroir tasting aims to redress this balance and give these countries a platform to promote their grapes, terroirs, wineries and wine stories to communicators who in turn can help them reach wine drinkers worldwide.

The Grand Terroir event will begin with a tasting lead by British wine experts Tim Atkin MW and Charles Metcalfe, with representatives from each country explaining the source of their wines. The final Grand Terroir Tasting selection will be: visit: Will Amazon Change The Way We Buy Wine? | Mixed Case: Opinion and Advice | Blogs. Blog - 5 Holiday Tips to Sell More Wine Online. October 10, 2012 | Krista Hesketh Is your wine ecommerce site ready to go at it again this holiday season? Aside from prepping for the ugly Christmas sweater parties you’ll attend this season, it’s also time to prep your website for another big online shopping season. Here are 5 tips to help you spruce up your wine ecommerce site for the holidays. 1. Speed Matters 47% of consumers expect a web page to load in 2 seconds or less (according to kissmetrics.com). 2.

Put yourself in the shoes of your visitors, and the process it takes them to find your wine list page. 3. Fact: Over 15% of people visiting your website are on a mobile device and this number continues to climb. 4. What happens if your site doesn't offer gift cards, and visitors are not sure what kind of wine their Auntie Bonnie prefers? 5. Clearly show your promotions on the homepage and throughout the site. Side tip: all of our internal testing show that shipping promotions outperform discounted products. Wines of Lebanon: European Wine Bloggers Conference | Le Vin Parfait.

Robot V.I.N/ Quand l’A.I. défèrle sur la vigne. Photo by champagnepetre. I can’t define “minerality,” but I know it when I feel it. Fermentation: The Daily Wine Blog: Needed: The California Museum of Wine. Photo by vincentpetre. Crusted Port – the next thing from Quevedo. Wine Business Continues To Flourish. Facebook. Want an innovative corkscrew ? 2012 Wine Trends That Are Worth Drinking. Chateau Lafite Rothschild to use Prooftag. Market research | ABLE. Three-Year French Campaign To Educate China’s Wine Newbies.

Finaliste des Born Digital Wine Awards – égotrip. Uk wine consumers tend to prefer lowest alcohol wines. Last trend, an alcohol sprayer ! I’m sorry, your wine fuck ! sweet fuck included ;) Jing Daily: The Business of Luxury and Culture in China. Wine industry faces job cuts, ongoing grape glut. Vine and Ice. Vincent Pétré: Look at how the market pla... Lot18 Acquires Paris-Based E-commerce Company Vinobest and Marks First International Move in Long-Term Global Expansion Plan - wine news, wine review, wine magazine, vitabella. Loan company to use wine as sole collateral. Chinese government approves wine investment fund. Scanning Ahead | News. Timestranscript.com - Is French wine industry struggling? | by GUY DELORME - Breaking News, New Brunswick, Canada. Vincent Pétré - Rioja tour (b... Life After Champagne: Synopsis of the 2011 Wine & Law Summer Program | On Reserve. Mobile. Margaret River 'worst crisis' forces producers out. Sulfites, The Essential Enemy? Coupe-des-mousquetaires.

Wine Economy. Next week, Wednesday, May 18, Vino Valencia @ La Cuna del Bou! Paso Robles Wine Country to Be Featured on New Television Show – VINE TALK. Gizmodo. 2011-2012 State of the Wine Industry Report. Wine Calories. Instagr.am. CavusVinifera, gestion de cave ? vin gratuite et encyclop?die en ligne. GRATUIT. Able Grape, the wine information search engine. Explore the Amazing Wine Regions and Cellar Doors of South Australia | Home | Great South Australian Wine Adventure.

Make Wine At Crushpad In Napa And Bordeaux ? Learn The Art Of Winemaking. French rabbit - Imported Wines from Boisset Family Estates. 50 étiquettes et packagings originaux pour bouteilles de vin. SOWINE® - marketing vins, champagnes et spiritueux. VinTank | A Digital Think Tank for the Wine Industry.