Hello™ - H5 ! - Immersion à la Gaîté Lyrique - 2012. 10 Elements That Make Events Go Viral. July 4, 2012 | AUTHOR: Julius Solaris | POSTED IN: concepts “We hope it will go viral”. I’ve heard this statement several times in boardrooms and event marketing meetings. Dear reader, I am not in agreement with such proposition. For a few reasons… Firstly some events have more chances to become widely shared across the web (going viral).
Secondly there are clear signals that characterize events that eventually succeeded in becoming widespread phenomena. The art of making noise and spreading your event across the social and non social web is indeed… an art. Few events managed to become web hits and only in very peculiar situations. In most cases expanded reach will be out of your control and only if you’ve done your job properly the results will be positive. Here is an overview of the elements that made some events go viral. 1. This what I call a contaminated concept. How to achieve it: if you have an idea in mind for your next event, get in touch with a community that can support it. 2. 3. Plancast. Compte-rendu de la conférence #M2C2011 – Jour 1.
Comme chaque année, l’ESCP accueille la fine fleur des médias sociaux durant 2 jours de conférences avec le regard acéré des plus grands spécialistes et le retour d’expérience de nombreuses marques. Le thème de cette année : Social Media is Dead, Long Live Social Media. 2011, l’année du renouveau ou l’après faux-départ ? Social Media and Organization Changes Table ronde sur les changements organisationnels nécessaires à l’intégration des médias sociaux dans le quotidien des entreprises. Richard Binhammer de Dell : David Armano d’Edelman Digital : Social Business Planning = Brand Transformation = Organization Transformation ;Les 3 piliers du Social Business = People + Process + Plaforms ;La tyrannie de la transparence s’est étendue au-delà des marques et touche maintenant les gouvernements (Wikileaks) ;Les indicateurs s’expriment en chiffres donc peuvent être mesurés, le ROI dépend des résultats qui sont subjectifs (en dehors du C.A.) Rob Harles de Bloomberg : Ekaterina Walter de Intel :
100+ Upcoming Social Media & Tech Events. Every week, Mashable puts together a calendar of upcoming social media and web events, parties and conferences. Here are some tips on how to network, share your information and/or promote your event(s) using social media: Mashable's Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite, the Web's Event Marketplace.
Upcoming Mashable Events Mashable Connect — May 12-14, 2011, Orlando, FL:Mashable Connect 2011 will be an intimate experience that brings together leaders from the digital world for a weekend away to share and connect offline. Set away from the distractions of traditional conferences, Mashable Connect will recreate the Mashable web experience on the grounds of Disney World, creating an environment where attendees can truly engage and build lasting connections.
The invite-only conference will cover new territory, break news and feature special events, with a touch of Disney magic. How to: Find Great Social Media Events to Attend | oneforty blog. 100+ Upcoming Social Media & Tech Events. Every week, Mashable puts together a calendar of upcoming social media and web events, parties and conferences. Would you like to have your conference or event listed here? If so, please contact us at least one month before your event to establish a media partnership. For more upcoming listings, check out Mashable's Events section. In the meantime, here are some tips on how to network, share your information and/or promote your event(s) using social media: Mashable's Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite, the Web's Event Marketplace. Upcoming Mashable Events: The Mashable Awards, January 6, 2011, Las Vegas, NV: In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, January 6, 2011.