Visa Inc. has announced the launch of "Everywhere you want to be" - calling it "a multi-stakeholder communications platform that reflects our ambition to deliver universal access to Visa’s secure, reliable and convenient digital payments." The new theme is a slight modification of an earlier Visa tagline - “It’s everywhere you want to be”. With it, Visa says it is recommitting to these ideals and vision for consumers, merchants, governments, financial institutions and employees with a unified message tailored to each audience. We recognized that, for the first time in Visa’s 55-year history ‘everywhere’ is now within reach of ‘everyone,’” said Antonio Lucio, Visa’s chief brand officer.
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