
Réseaux Sociaux
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Le Figaro - Médias & Publicité : Les internautes délaissent un peu Google
Le Web fait sa mue. Avec Facebook et Twitter , les internautes ont constaté qu'ils pouvaient découvrir des contenus sur Internet grâce à leurs amis et plus seulement en faisant des recherches sur Google . Ce basculement vers un Web de la recommandation va aujourd'hui un cran plus loin. De nouveaux sites proposent aux internautes de rassembler et d'organiser des contenus dénichés sur le Web, dans un espace dédié, comme un conservateur de musée conçoit une exposition ou un collectionneur réunit des pièces rares. Ces sites s'appellent Pinterest, Curated.by, Pearltrees ou encore Scoop.it.The Social Graph is Neither I first came across the phrase social graph in 2007, in an essay by Brad Fitzpatrick , though I'd be curious to know if it goes back further. The idea of representing relationships between people as networks is old, but this was the first time I had thought about treating the connections between all living people as one big object that you could manipulate with a computer. At the time he wrote, Fitzpatrick had two points to make. The first was that it made no sense for every social website to try and recreate the same web of relationships, over and over, by making people send each other follow requests. The second was that this relationship data should not be proprietary, but a common resource that rival services could build on as a foundation.
The Social Graph is Neither (Pinboard Blog)
Anthony J. Bradley, group vice president, Gartner Research, and Mark P. McDonald, group vice president and Gartner Fellow, Gartner Executive Programs, are co-authors of The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees . You can follow them on Twitter at @BradleyAnthonyJ and @markpmcdonald . In the real estate world, there is a saying: "The three considerations that most impact value are location, location, and location."
Social Media Success Is About Purpose (Not Technology) - Anthony J. Bradley and Mark P. McDonald - Harvard Business Review
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