Guide pratique de l'identité numérique - Blog du modérateur.
Médias & Publicité : Les internautes délaissent un peu Google. De nouveaux sites réunissent aujourd'hui les passionnés autour de centres d'intérêt communs. Un défi pour le géant américain et son moteur de recherche. Le Web fait sa mue. Avec Facebook et Twitter, les internautes ont constaté qu'ils pouvaient découvrir des contenus sur Internet grâce à leurs amis et plus seulement en faisant des recherches sur Google. Ce basculement vers un Web de la recommandation va aujourd'hui un cran plus loin. De nouveaux sites proposent aux internautes de rassembler et d'organiser des contenus dénichés sur le Web, dans un espace dédié, comme un conservateur de musée conçoit une exposition ou un collectionneur réunit des pièces rares.
Ces sites s'appellent Pinterest, Curated.by, Pearltrees ou encore Scoop.it. Aux États-Unis, Pinterest est devenu un véritable phénomène. D'autres services, dont le projet de départ n'était pas de créer de tels «index» thématiques du Web, y ont été poussés par leurs utilisateurs. Des cibles recherchées par les marques. The Social Graph is Neither. The Social Graph Is Neither I first came across the phrase social graph in 2007, in an essay by Brad Fitzpatrick, though I'd be curious to know if it goes back further.
The idea of representing relationships between people as networks is old, but this was the first time I had thought about treating the connections between all living people as one big object that you could manipulate with a computer. At the time he wrote, Fitzpatrick had two points to make. The first was that it made no sense for every social website to try and recreate the same web of relationships, over and over, by making people send each other follow requests. The second was that this relationship data should not be proprietary, but a common resource that rival services could build on as a foundation. Fitzpatrick subsequently went to work for Google, and his Utopian vision of open standards and open data became subsumed in a rivalry between Google and Facebook.
I think this is a fascinating metaphor. I. II. Social Media Success Is About Purpose (Not Technology) - Anthony J. Bradley and Mark P. McDonald. By Anthony J. Bradley and Mark P. McDonald | 2:57 PM November 1, 2011 In the real estate world, there is a saying: “The three considerations that most impact value are location, location, and location.” In the world of social media, they are purpose, purpose, and purpose. Nothing impacts the success of a social media effort more than the choice of its purpose. What is a good purpose for social media? If you’re like most executives (and you’re being honest), probably not.
No wonder most organizations struggle with gaining tangible and significant business value from social media. That deficiency often leads to a worst practice we call “provide and pray.” The lesson? Facebook’s core purpose is for people to easily track what their friends are doing. Yes, some social Web environments have strayed from their original purpose. Choosing the right purpose is difficult (much harder than providing the technology). Purpose is a business decision.
Bonnes pratiques. RSE. Réseaux pro.