Webmaster Guidelines - Webmaster Tools Help. Following the General Guidelines below will help Google find, index, and rank your site. We strongly encourage you to pay very close attention to the Quality Guidelines below, which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise affected by an algorithmic or manual spam action. If a site has been affected by a spam action, it may no longer show up in results on Google.com or on any of Google's partner sites. General Guidelines Ensure that all pages on the site can be reached by a link from another findable page.
The referring link should include either text or, for images, an alt attribute, that is relevant to the target page. Crawlable links are <a> tags with an href attribute. Provide a sitemap file with links that point to the important pages on your site. Ways to help Google find your site: Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Quality guidelines. Webmaster Academy - Webmaster Tools Help. SEO: The Free Beginner’s Guide From SEOmoz. If you're serious about improving search traffic we do recommend reading the Beginner's Guide to SEO front-to-back.
We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. Go through at the pace that suits you best, and be sure to take note of the dozens of resources we link to throughout the chapters — they're also worthy of your attention. If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification. We've consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge. You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Getting excited yet? You should be! Analytics.