Twitter Users and Bloggers Open to More Than Earned Media. A key element that makes earned media trustworthy for many consumers is that it can’t be bought—it represents someone’s sincere opinion.
The authenticity of word-of-mouth has been scaled up by social media and other online tools, but it appears many social content publishers are willing to form relationships with marketers that would move their endorsements from the “earned” to the “paid” column. Social media advertising company IZEA surveyed Twitter users, blog writers and other social media publishers about their openness to sponsorship of their social content. More than half said they had already monetized their activities, and almost a third more wanted to. Overall, 71.3% had been offered some kind of incentive, like cash, free products or coupons, for a blog post or tweet promoting a brand.
Studie: Tägliche Mediennutzung nimmt ab. Medien Fernsehen und Radio bleiben trotz der rasanten Entwicklung des Internets die meist genutzten Medien.
Das ist das Ergebnis der Studie "Massenkommunikation 2010" von ARD und ZDF. Demnach macht deren Nutzung mit 220 beziehungsweise 187 Minuten pro Tag etwa zwei Drittel der gesamten Mediennutzungsdauer aus. Das Internet wird täglich 83 Minuten lang genutzt, 2005 waren es laut Untersuchung noch 44 Minuten. Tageszeitung und Zeitschriften liegen 2010 bei 23 beziehungsweise sechs Minuten täglicher Nutzungsdauer.
Facebook marketing: What to post, and when. Largest ever digital research project reveals major changes in online behaviour around the world.