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Controversies Swirl Over Purity Of Social Games, Microsoft’s Jab At ‘Nerds’ « Digital Connections – 360i Blog, Digital Marketing Agency Earlier this month, Microsoft hosted several press events to introduce its Kinect motion control product to fashion and lifestyle press and bloggers, aiming squarely at the casual set to sell its $200 competitor to Nintendo’s profitable domination of the casual console market.The message Microsoft wanted to send was that Kinect was for the cool kids, and decidedly not its core gamer audience. AtomicPC was at the event, and reported that Microsoft’s director of entertainment and devices, David McLean, quipped to his audience “Gaming’s not just for sweaty thirty year olds in Metallica t-shirts,” among other digs at “basement-dwelling nerds” and “impenetrable control schemes.” The core gamer community’s reaction has been extremely negative. Atomic PC’s writer on the scene said “It’s a doubly galling revelation.
One of the Internet's greatest success stories in 2010 can be found in a former potato chip factory on Vermont Street in Potrero Hill. This is the original office of Zynga, the S.F.-based creator of online "social" games — FarmVille, a simple application in which participants plant and harvest crops, is the company's best-known product — that in three years has gone from scrappy startup to the toast of Silicon Valley. FarmVillains
One reason people love to hate Zynga is the approach Zynga has taken to becoming so successful: The Microsoft approach. Specifically: Copy a competitor's product, then crush the competitor. Bill Gates did not grow Microsoft into an global giant by purely innovating or creating completely new products. Instead, he identified successful products, duplicated them, and used Microsoft's superior positioning and power to crush the existing competition. For instance, Microsoft's Windows banished the Macintosh to years of relative obscurity; Internet Explorer killed off Netscape; Excel walloped Lotus, and Word replaced WordPerfect as the gold standard in word-processing. Zynga's Secret To Success: Steal Great Ideas!
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