The gamification of surveys « Curiously Persistent. How can gaming principles be used in research? This is a fascinating area that I know Tom Ewing has been spending some time thinking about. I haven’t, but a combination of some frustrations on a project and reading this excellent presentation, entitled “Pawned. Gamification and its discontents”, got me thinking specifically about how gaming principles could contribute to data quality in online (or mobile) surveys.
The presentation is embedded below. The problem There are varying motivations for respondents to answer surveys, but a common one is economic. In its basic sense, this itself is a game. As such, survey data can be poorly considered, with minimal effort going into open-ended questions (deliberative questions are pointless) and the threat of respondents “straight-lining” or, more subtly, randomly selecting answer boxes without reading the questions. The solution Essentially, it involves giving someone a score based on their survey responses. The challenges Would it work? Sk Like this: Gamification Summit 2011 - storify.com. Engagement through Gamification. Fun is the Future: Mastering Gamification. Ecker2010persuasive - Publication Details - Media Informatics. Gamification Workshop 2010. Sixty-two Reasons Why "Gamification" Is Played Out | Co.Design.
"Game mechanics" are the new digital hotness these days. Fueled by business books like Total Engagement, successful apps like Foursquare, and presentations-gone-viral like Jesse Schell's "gamepocalypse" talk, it seems like every damn thing on the Internet is getting some gamelike interaction grafted onto it like a cyborg appendage. And Sebastian Deterding, a designer and researcher at Hamburg University, has had enough. He distilled his thoughts on "gamification and its discontents" into an embeddable 62-slide presentation that's pithy and pretty in equal measure.
Deterling attacks the gamification trend from a variety of angles, but his argument boils down to this: points, badges, and leaderboards do not a true game make. What they do make is distraction, confusion, and obsession with "fake achievement. " Here's his visual indictment of how points -- a key feature of gamified products, services, and marketing schemes -- miss the point: The whole presentation is worth viewing. User: flashcard12. Pawned. Gamification and Its Discontents. Home | BigDoor Media.