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*Digital Art & Market*

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1231ac.pdf. If The Internet Is Your Canvas, You Paint In Zeros And Ones : All Tech Considered. sold at an art auction in New York for $3,500. The artist, Rafael Rozendaal, compares owning a website to owning a public sculpture in a park. Rafael Rozendaal hide caption itoggle caption Rafael Rozendaal sold at an art auction in New York for $3,500. The artist, Rafael Rozendaal, compares owning a website to owning a public sculpture in a park. Rafael Rozendaal That Benjamin Palmer dropped $3,500 at Phillips auction house in New York is not surprising. What is surprising, however, is that he took nothing home. Palmer's purchase was, a Web page with colorful geometric patterns that respond to the movement or click of a mouse.

"Being in such an old-school place and then just buying a website felt like a perfect thing to do," Palmer says. That night, he did the virtual equivalent of hanging a painting up on his wall: He reposted a picture of it on Twitter. Embracing The Virtual Art and technology have been close bedfellows throughout history. The Art Newspaper - Home. Osskoor | art contemporain, esthétique, expositions. Observatoire de l'art contemporain | Plateforme de décryptage, d'analyse et de conseil. Resource and Tutorials for Professional Digital Media Designers - Digital Arts.

The market for computer-created artwork is growing. Photo LONDON — Is digital art the next big thing in the contemporary art world? At the moment, the market for art that’s created and displayed on a screen — as distinct from paintings, prints and photos that are generated digitally and then printed — is small. Phillips’s inaugural “Paddles ON!” Sale of 20 digital and digitally-related works in New York last October, held in association with the image-posting site Tumblr, was the first such event to be held at an international auction house. It raised just $90,600 — enough to buy a few square inches of a Christopher Wool painting. The top price of $16,000 went for “Asymmetric Love Number 2,” a chandelier made out of CCTV cameras, by the American “anti-disciplinarian” artist Addie Wagenknecht.

Encouraged by high attendance and a selling rate of 80 percent per lot, Phillips and Tumblr will hold a second digital art sale, this time in London. Mr. “Something has to take the concept of the avant-garde forward,” Mr. Mr. We Love Collecting . . . Digital Art. Michal Rovner Most (2011) (ed. 2/3) video/film, framed plasma screen and video. Photo: Courtesy Ivorypress Gallery In a recent New York Times article, writer Scott Reyburn asks: “Is digital art the next big thing in the contemporary art world?” That depends, in part, by what is meant by “digital” art. Of course many artists, Wade Guyton and Christopher Wool among them, have already made a trend of work that is, at some stage, digitally produced. Galleries everywhere are full of paintings, prints, and photos generated digitally and then printed. The distinction here is art that is not only digitally produced but also digitally displayed, very often on-screen.

Last October Phillips auction house (in association with Tumblr) held its inaugural “Paddles ON!” This year’s sale, which began June 21 and continues through July 3, combines an online auction via Paddle8 with a live sale at Phillips. It is also stunningly beautiful, a nearly archetypal representative of art’s digital future. MEET TWO INFLUENCERS OF THE DIGITAL ART MARKET. How to sell art online? Read our insights from two First Contact entrepreneurs in the digital art market.

We had a very honest chat about their challenges. In our article about the Future First landscape of the new digital art scene, we did our best to provide you with an overview of today’s online art business. Specifically, we picked two entrepreneurs from Berlin`s online art scene and asked them about the highs and lows they’d experienced on entering the business, the challenges they’d faced selling art online, how they dealt with them and, finally, what advice they’d give others on how to set up a winning business model.

Meet Karl Philip Prinzhorn, the co-founder of ARTUSIAST – an online art startup that sells works from renowned artists, for a new generation of art enthusiasts and collectors, in collaboration with auction houses and select art dealers. Karl Philip, how did you come up with the idea for ARTUSIAST and how long did it take the team to develop the platform? The market for computer-created artwork is growing. Articles for Artists - Resources to Present, Promote, Market Your Art. Experimental Digital Synaesthetics in Fashion, Art & Science, on the iPad & online. By Jonathan Openshaw | July 3, 2014 POSTmatter: Where did the idea for PADDLES ON!

Come from and how long was it in the making? Lindsay Howard: It initially came from Annie Werner, Arts Evangelist at Tumblr, and Megan Newcome, Director of Digital Strategy at Phillips, thinking about ways to bridge online art and the traditional art market. I joined the team soon after, and we decided that the best way to do this would be to put ideas into actual practice. I started reaching out to artists in July 2013 and the first auction happened in October 2013.

Now, one year later, we’re getting ready to launch the second digital art auction at Phillips, and the first in the UK. PM: How does this event in London build on the 2013 event, and what has changed since then? LH: The main difference is that the current exhibition coincides with the previews for Phillips’s contemporary art evening and day sales. PM: Why has it taken so long for the fine art world to start to accept digital art? The PADDLES ON! We Went To The UK's First Major Digital Art Auction. Jeanette Hayes, Press ESC to Escape, 2014 Last fall in New York City, Paddles ON! Launched as the first auction dedicated solely to digital art at a major international auction house. Organized and curated by former Eyebeam Curatorial Fellow and 319 Scholes director Lindsay Howard, it was a smashing success by commercial digital art standards; some 500 people attended the auction held at Phillips' New York headquarters, and snapped up 92% of the works by value and 80% by lot.

It was a unique moment wherein the ever-nascent digital art community collided with the established and commodity-driven contemporary art world. Laura Brothers, Quiet Storm IV, 2014 On July 3rd, in collaboration with Phillips' Megan Newcome, and Annie Werner of Tumblr, Howard brought Paddles ON! James Bridle, Continuous Moment Manhattan, 2014 Upon entering the exhibition, my first impression was that Paddles ON! ' Michael Staniak, IMG_885 (holographic), 2014 For me, Dora Budor's TimeToDie was tops. Related: What Happened at the First Phillips Digital Art Auction. This weekend, digital art went big time. Have you recovered yet? Most of the digitally-focused artists at Paddles On! Have never been inside an auction house before. If curator Lindsay Howard was not at Phillips to give me a tour of all the works for sale before the auction, I am not sure I’d have ventured to this particular Upper East Side-adjacent stretch of Park Avenue.

I have, disappointingly, no uprisings or party-crashing to report. No so-called “net artists” rioted or swung off Addie Wagenknecht’s security-camera-chandelier (sold for $16,000). The auctioneer did not speak in a cartoonish sonic-speed yodeling manner from the movies and the bid shout outs were audible, except for that moment when smiling Franco Mattes ran up to tell me that the auctioneer participated in Franco and Eva’s Emily’s Video worst horrible videos from the internet ever project with me. Alexandra Gorczynski’s PLUR sold — BANG-SOLD!!! “It was more exciting than I expected,” Rozendaal said after the auction. Digital Art Essay. On October 10, the Internet showed up at the door of Phillips auction house. Over 600 people packed the Park Avenue room to capacity, likely the biggest crowd the contemporary art-focused company has ever drawn, and the youngest, in the aging world of high-end art sales.

The guests had arrived for a history-making event: Paddles On! , the world’s first major commercial auction of work by digital artists. 'So many of these artists are representing themselves,' Howard says. Both an exhibition and a buying opportunity, Paddles On! Was presented by Phillips and the artist-friendly social network Tumblr alongside Paddle8, an online art auction house, which hosted a mirror of the event on its website. Paddles On! That Howard and her artists drew a crowd wasn’t surprising, but the final results of the auction may have come as a shock to those who still believe digital art doesn’t have a place in the wider art market. Howard argued that Paddles On! Phillips’ Paddles ON! – Was it a success? | Art Market Technology. Last week Phillips, in partnership with Tumblr, Paddle8, and curator Lindsay Howard launched what they described as “a groundbreaking auction and exhibition that brings together artists who are using digital technologies to establish the next generation of contemporary art [...] the first digital art auction at Phillips, in recognition of the increasing viability of this work in the contemporary marketplace.”

So was it a success? In terms of brand, it certainly helps Phillips to promote itself as a digital auction house. Not only were they selling digital art by emerging digital artists, but they were doing so using a combination of online and traditional methods: online bids transferred to the very traditional surroundings of Phillips’ Park Lane auction rooms. Perhaps the most striking thing about Paddles ON! Was it a success financially? In conjunction with the auction, in an event presented by #ArtsTech, Paddles ON! WEBSITES 2000-2014 (selection) by Angelo Plessas | Bpigs.


Digital art. TO_READ. Communities. Background. PRESSs. Artists.