Marketing

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Steve Jobs has something to teach small to midsize advertising, digital, media and PR agencies about pitching for new business.

Steve Jobs: 10 Presentation Tactics for Ad Agency New Business

http://www.fuelingnewbusiness.com/2010/08/13/steve-jobs-10-tactics-to-sell-your-ideas-for-ad-agency-new-business/
We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. Here is a selection. http://www.designer-daily.com/cool-and-creative-guerilla-marketing-campaigns-13471

20 creative guerilla marketing campaigns

Use Buttons Instead of Links and Increase Your Clicks

http://www.verticalresponse.com/blog/use-buttons-instead-of-links-and-increase-your-clicks/ There has been some research around whether using “buttons” on your website and in your email marketing campaigns as a call-to-action instead of words with links drives more clicks.