Marketing
Get flash to fully experience Pearltrees
» Surprise! I'm on a list!!! from Leading Questions I've been blogging since July 4, 2004. Leading Questions has always been a place for me to try to bring clarity to my complex mind. Honestly, I've not thought much about numbers or rankings or any of that stuff.
Top 150 Management & Leadership Blogs - Agile Management | NOOP.NL
BusinessWeek.com columnist Carmine Gallo reveals the techniques that have turned Apple CEO, Steve Jobs, into one of the world’s corporate presenters. There are some helpful nuggets that will add punch to your next agency pitch. Here is the ‘Readers Digest’ version of his 10 Ways to Sell Your Ideas the Steve Jobs Way: Plan your presentation with pen and paper.
Steve Jobs: 10 Presentation Tactics for Ad Agency New Business « FUEL LINES Fueling Ad Agency New Business Through Social Media
The Future of Advertising will be Integrated
This article originally appeared on TechCrunch . Banner Ads. They first started in 1994 and are therefore almost as old as the Web itself. They were very effective back then, with the original ad garnering a 78% click-through rate (CTR) !
We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. Here is a selection.
20 creative guerilla marketing campaigns
Email Marketing Blog for Small Business: Use Buttons Instead of Links and Increase Your Clicks
There has been some research around whether using "buttons" on your website and in your email marketing campaigns as a call-to-action instead of words with links drives more clicks. It's one of those things that every company really has to test for themselves. For businesses that market to consumers, you'll probably find buttons like "Sign Up Now" or "Buy Now." If you're marketing to businesses and you offer a white paper you might use the text "Download Now" or if you've got a tutorial for your viewers to watch it might be "View the Demo." At any rate, an "actionable" word will usually work better than a passive one on your button.
an innovation-focused digital creative agency
Digital AOR client, mike's hard lemonade ® had a challenge. Men liked the product, but perceived it as a female drink. AgencyNet set out to change the brand perception in 2011. Idea While beverage giants were snatching up every sports sponsorship from pro football to extreme sports, we aligned mike's ® with sports which are like the brand, a change from the routine. Building on the brand's irreverent tone, the campaign titled "mike's ® HARD SPORTS" called on passionate players of recreational sports (dodgeball, cornhole, kickball etc.) to take the unserious – very, very seriously.