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Is this the end of CES ? That’s one question I’ll be trying to answer as I walk the acres-long trade show floor. I’ll also be searching for the one true thing: that awesome product that makes the whole endeavor worthwhile. It’s turning out to be an odd year for the 40-plus-year-old trade show. Microsoft announced just weeks before the big event in Las Vegas that 2012 would be, essentially, its last CES .
Guerrilla marketing "works because it's simple to understand, easy to implement and outrageously inexpensive," says Jay Conrad Levinson , the man who coined the phrase. Consumers have grown immune to big budget advertising, but marketers that expend a bit of time and effort — rather than piles of money — can generate effective results with inexpensive, small-scale stunts. Take a look through our gallery of guerrilla and street marketing examples, where promotions costing no more than a few dollars can have a big impact on the consumers. Let us know which you think are the most effective in the comments below. More Marketing Resources from Mashable:
Netflix has just launched its subscription streaming service in the UK and Ireland. Anyone can pick up a month's free trial now, which can be extended for £5.99 or €6.99 per month after that. Complete series of TV shows are available to stream immediately, including US content like Prison Break and local UK produce like The Only Way is Essex .
Find yourself something Apple-flavored underneath the Christmas tree yesterday? Need some gentle coaxing into using iTunes ? Well, you're in luck; Cupertino's annual download giveaway starts today and runs through January 6th.
Since the rise of the Internet in the '90s, the web has shown no signs of slowing down. We've watched the birth and evolution of social media, e-commerce and online video entertainment. It's hard to imagine that the treasured websites we all use today were at one point just scribbles on a piece of paper, or the brainchild of a 19-year-old college student. With the help of the Wayback Machine , which provides screenshots of any website imaginable from its inception until now, we're can view the original designs and content of the most visited websites in the U.S. Seeing how far the world has come in terms of web design, where do you foresee us heading next? <p style="text-align:right;color:#A8A8A8"></p>
Steve Jobs -inspired! creative!
Don't show 'em the money (even if you have it). Here are nine better ways to boost morale. Getty 15K in Share
Forget the Winklevoss twins. The next suit accusing Mark Zuckerberg of stealing the Facebook idea might just come from Flipper. A study by scientists in the United Kingdom says that human use of social networks such as Facebook and Twitter mimics the ways animals including dolphins and monkeys have long shared information about their own lives and worlds. "Social networks are the same across all species and, whilst details of their structure may differ, some properties remain the same whether we are looking at killer whales, spider monkeys or, indeed, humans," University of Aberdeen biological sciences lecturer David Lusseau tells The Press Association. Lusseau, who led the 10-year study on animal behavior, will present his findings next Wednesday in Aberdeen in a talk called , "Did Animals Invent Twitter?"
Certain central areas of London are to make up Europe's largest free Wi-Fi zone this year, with the rollout due for completion before this summer's Olympic Games. British carrier O2 is working with the councils of Kensington and Chelsea and Westminster to provide the service, and will begin installation on street furniture this month. London currently has numerous premium access points operated by O2, BT Openzone, and The Cloud among others, but it still lags behind cities such as Paris and New York in terms of free access. It's too early to know how good the service will be, but this does look like the largest push to catch up yet — even if it is only coming to two boroughs.
You’re in your neighborhood bookstore looking for a title about “social media.” Do you immediately buy the first book you see, on the first shelf of the business section? Probably not.