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5 Steps to Make the Writing Process Less Painful Writing is hard. It takes time, concentration, energy, inspiration, focus, and all sorts of stuff that feels "painful." It's much easier to step into the office and knock out two dozen emails, which might still equate to 2,000 words, than it is to sit down and write a 1,200-word essay. The definitive guide to understanding science on the Internet You know you shouldn't believe everything you read on the Internet. Well, that's doubly true when it comes to scientific stories and studies. As the recent faked chocolate diet study illustrated, science information online is often inaccurate and incomplete. To recap: A science journalist cooked up a fake name and did a clinical trial in Germany wherein he stacked the deck to make sure his results would suggest that eating dark chocolate can aid in weight loss. Then he alerted the press, which obligingly circulated the enticing headline without questioning the study or the scientists, duping potentially millions of readers.

Your Elevator Pitch Needs an Elevator Pitch Ah, the elevator pitch. A favorite tool of the networking masses. A rite of passage of sorts. You’ve heard the scenario: you step into an elevator and go up one floor. The elevator doors open and in walks the client of your dreams. Facebook Profile Pics Get a Video Upgrade Facebook profile pictures are so 2014. The social network is redesigning user profiles beginning Wednesday, and perhaps the biggest change — or the one that promises to be the most entertaining or obnoxious depending on the friend — is that users can now upload a profile video instead of a static photo. The videos loop, and now appear smack-dab in the middle of the profile page (so do profile photos, if you want to stick with something a little more old school). In either instance, the size of the photo or video is now bigger, and there’s a new place to add a short, public bio right below your profile photo. You can also now set your profile picture temporarily, meaning you can set a timer on your photo so it only displays for a set period of time, like while you are on vacation, for example.

Can Everlane Really Become the Next J.Crew? The strategy, as it's been from the beginning, is for Everlane to keep slowly rolling out classic products that deeply resonate with its growing list of customers. "We make products that are timeless in look," explains Everlane's CEO Michael Preysman. "The clothing has a current point of view, but can also be worn in 10 years. It's a very tricky thing to pull off. Why Being a VISUAL Storyteller Just Got More Important Whether you call it PEOS or PESO, the "P" (which stands for Paid in the Paid, Earned, Owned, and Shared media segmentation) became a lot more interesting on November 14 of last year. On that day, Facebook said that they were going to rework how "promotional posts" (i.e. posts from brand pages) appeared on followers' news feeds, starting January 1. Essentially, Facebook made post boosting (paying for views) almost a requirement in order for brands to see the same results they saw just a month or two before. I had the opportunity to speak at Social Media Week in New York City last Tuesday. While there, I spoke to social media professionals across many industries on how the change was impacting them. One leading brand I spoke to said that last year, they were seeing their posts viewed by 6-8% of their followers on Facebook.

Are Microbes the Taste-Makers of the Future? On its journey from plant to ice cream cone, vanilla travels thousands of miles. Shady fields of waist-high vines in Madagascar, the South Pacific, or Latin America produce valuable fruit, which is cured, oxidized, and dried in an intensive sequence of events lasting several weeks. It’s then shipped to markets around the world, just as it has been for centuries. Best 3 Resources From Dementia Caregivers This year saw a lot of great resources and advice for both family and professional caregivers, from what people want to change in long-term care to how to keep things fun and engaging for loved ones and clients. Check out these top three resources that caregivers on our Dementia Care Facebook page absolutely loved:1.Improving Care, Long-Term What’s the #1 thing we need to do to improve long-term care for persons with dementia? Kim Warchol, OTR/L, says, “Focus on what remains rather than what's lost!” Get the rest of the need-to-haves from Kim’s post, and then check out the #1s from caregivers around the world—including things you can do right now.2.Finding Something to Do Need fun yet beneficial activities for you and your loved one to do? Lori came looking for ideas to keep things stimulating and enjoyable.

Is busking on the NYC subway more lucrative than streaming on Spotify? — Hopes&Fears — flow "Economics" Life for a busker is not, however, dependent on crowds or a chain of giving, and in many respects, this isn’t even what they hope to gain. “The first key about busking is forgetting about making money and just connecting with people,” Joseph believes. “I don’t think the regular person will support bullshit. You have to be positive.”