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The How

The How
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blog | How we validated our SaaS product without building it When we first started Sendwithus we had no idea what we were going to build. We knew that transactional email was a problem worth solving and we were determined to build a great solution. Our first hurdle was figuring out what potential customers wanted. This post revisits one of those early experiments! The “Sendwithus Zero” Experiment The goal was simple. a) Gauge interest in a transactional email service b) Measure what features mattered the most to customers To accomplish this we decided to build a website that seemingly offered many features and measured which ones customers were most interested in. This experiment would be the very first iteration of, and we lovingly named it “Sendwithus Zero”. It’s important to note that our goal was not to build a great product – it was to gather information about what a great product might look like. Development Next, we built an incredibly simple HTML editor using CKEditor and HTML ContentEditable attributes. Dead End Features Results

America's 10 Best Cities to Live and Launch A great place to live can also be a great place to start a business. The financial blog 24/7 Wall St. recently ranked the 50 best cities to live. They used Census Bureau data for 550 cities, including statistics on employment growth, educational attainment and housing affordability to determine which cities are at the top of the heap. Here are the top 10 cities to live (and also start a business):--Graham Rapier AppStop — turn your App Store description into a landing page Minimum Viable Product - what is it? | 503 Practical Thoughts Minimum Viable Product has become one of the ‘should-know’ terms in the startup and product development community. Moreover, it is becoming more and more popular among not only so-called “garage startups” but also among large enterprise organizations, which adapt and use various ideas from the agile and lean movement. Interestingly, despite the fact that “everyone” is familiar with the term, the understanding of MVP varies from person to person. In this post I would like to explain these differences and create a brief introduction to this subject. Minimum Viable Product is all about learning The most famous definition of MVP comes from Eric Ries; in his blog (and later in his book) he describes the MVP as: […] version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. […] But, as always, the devil’s in the details. Minimum Viable Product is all about value Nevertheless, they didn’t start only with the video.

Lean Startup Tools Please sign in to do this Sign in with Twitter Hey there! Please log in before posting a product. Sorry! It looks like there's a problem. Contact us at for help. close Sorry, looks like there's a hiccup! Please drop us a line at and we'll help you out! Close Lean Startup Tools Tools to help you validate, build, and launch your idea, curated by @poornima Hunting down older posts... Adding Google Analytics Instructions Go to Google Analytics and sign up for an account (if you have not already done so) and sign in. Once signed in to Google Analytics you will see one of two pages dependent on whether you use Google Analytics already: What do you want to track: if you do not use Google Analytics already you see this page, so continue to Step 3 below; Account Home: if you already use Google Analytics you will see your Account Home page that lists your existing accounts. Go to the Admin tab and use the +New Account button and you will see the What do you want to track page. After 24 hours you should start to see data in Google Analytics. Feedback Please let us know if this article helped. Google Analytics Training We can offer training on how to get add Google Analytics to your Google Site and how to get the best out of Google Analytics (like the best reports to use and what to do about the statistics Google Analytics gives) via Skype or Google+ Hangout through our one-shot support service.

5 steps to building Minimum Viable Product with Story Mapping | 503 Practical Thoughts In the previous post we have described different concepts of Minimum Viable Products. Among various definitions, we can describe MVP as a product built from the smallest set of features that delivers customer value. But what does “the smallest set of features” mean, and how can we define this? 60 percent of the features we build is waste In the movie “Chef” Carl Castor (portrayed by Jon Favreau) complains that whenever he decides to cook something extraordinary, people don’t buy his dish, but at the same time, when he prepares something popular he is bashed by critics. Sadly, the same principle applies to product development when you need to select a limited number of features for your product. In our work, to overcome this issue we use a technique which helps us to visualize our Minimum Viable Product and define a minimal but valuable set of features. Your feature list is a map Step 1: Capture the primary goal of your product Step 2: Define the main process in the product 4. 5.

POP - Prototyping on Paper | Mobile App Prototyping Made Easy Should Your Startup Go Freemium? Editor’s note: Jules Maltz is a general partner at IVP and focuses on later-stage venture investments in rapidly-growing Internet and software companies. Follow him on Twitter. Daniel Barney is a senior associate at IVP and focuses on later-stage venture investments in digital media and information technology. Follow him on Twitter. Over the last several months, there has been an intense debate about the viability of freemium business models. While we’re not Samurai sword fighters at IVP, we believe that freemium is massively disruptive and needs to be understood. 1) Start With The Product Over the course of our interviews, one point came up again and again: make sure your No. 1 priority is your product. Typical freemium companies convert between 1 percent and 10 percent of users into eventual paying customers. Furthermore, the simplicity and quality of your product must be consistent across both free and paid offerings. 2) Know Your Customer: Is Freemium Right for Them? 2. 2. 1. 2. 1.