background preloader

30+ Ultimate Headline Formulas for Tweets, Posts, and Emails

30+ Ultimate Headline Formulas for Tweets, Posts, and Emails
A headline can serve either as an apple pie on the windowsill of your content or as its bouncer. It’s all in the way you phrase things. Fortunately for us, many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take some inspiration from the best headlines of the best headline writers? The blueprints exist to get your tweets, emails, updates, and articles clicked. I collected a trove of interesting and actionable headline formulas from some of the best sources for headline writing, and I’ve tossed in a few of our favorite Buffer headline formulas, too. Exclusive Bonus: Download a free PDF of the Best Headline Formulas! The science and psychology of a must-click headline On average, five times as many people read the headline as read the body copy. This oft-cited quote from advertising guru David Ogilvy might be putting it mildly. Phew. Here’re thirty of the best formulas I’ve found. Ex. Ex. Ex.


AdWords Qualitätsfaktor + Formel QF -> CPC + Position Der Qualitätsfaktor für Keywords hat bei Google AdWords einen ganz entscheidenden Einfluss auf den Klickpreis (effektiven AdWords CPC) und die Anzeigenposition. Die Arbeit, die hier investiert wird, zahlt sich langfristig aus! Wo finde ich den AdWords-Qualitätsfaktor?

El aprendizaje en el trabajo: Métodos - Grupo Femxa El aprendizaje en el trabajo: Métodos El aprendizaje humano es uno de los conceptos que causan más controversia, porque no existe una definición exacta que recoja el mejor método para construir el conocimiento. En la actualidad, podemos advertir tres formas diferentes que tiene el ser humano para aprender en el trabajo o fuera de éste: la primera: adquisición, la segunda: participación, y la tercera: construcción. Cada una de estas maneras de concebir el aprendizaje se apoya en unas estrategias diferentes. Was sagt der AdWords Qualitätsfaktor? Und was sagt er nicht? Google zeigt im AdWords-Konto den Qualitätsfaktor für jedes einzelne Keyword an. Doch ist er nicht mehr als ein grober Anhaltspunkt. Denn zahlreiche Aspekte bleiben unberücksichtigt.

Aprendizaje en el puesto de trabajo: hágalo realidad Cómo los managers pueden convertirse en agentes de aprendizaje activo Krauthammer, junio de 2016 Como mánager, debe asegurarse de que su equipo de trabajo esté en un constante estado de aprendizaje. En este artículo aprenderá a construir un entorno de aprendizaje efectivo para que las competencias de su equipo de trabajo estén actualizadas. Para las empresas, uno de los aspectos más importantes es lograr el compromiso de los empleados en un aprendizaje de la máxima calidad.

Business Model Canvas: Mit dieser Methode bringst du dein Geschäftsmodell in Form Mit der Business Model Canvas lassen sich Geschäftsmodelle übersichtlich darstellen und weiter entwickeln. Wir stellen euch die Methode vor. Die Business Model Canvas: Von der Theorie zum praktischen Handbuch Die Business Model Canvas hat den Anspruch, eine „gemeinsame Sprache zur Beschreibung, Visualisierung, Bewertung und Veränderung von Geschäftsmodellen“ zu sein. 47 Things to Tweet That Will Electrify Twitter Engagement You’re posting content to Twitter. Tweeting it up a storm. But still…

Nine Writing Tools That Will Change the Way Your Market Your Library – Super Library Marketing! Great marketing ideas for libraries everywhere. The great marketing and writing expert Ann Handley said in a recent session at the Content Marketing World conference, “Writing makes you vulnerable. There is no magic feather in writing. It’s more ephemeral than words but it seems elusive and difficult. Writing is a muscle that you need to exercise every day.” Boy, isn’t that the truth. 6 Proven Strategies for Successfully Promoting Content Across Social Media You’ve crafted the perfect blog post: Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographic that you spent hours to create. All you have to do is queue it up in Buffer and watch it take off, right? I’ve been there, and I wish it were true!

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat). The social media tools landscape can be just as fascinating — and robust! Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. To give you a sense of how amazing the landscape is, here’s a graphic of some of the social media tools available: social media management, listening, analyzing, content creation and more. And here’s the even crazier part: The graphic (from Buddy Media) is four years old.

What 1M Tweets Taught Us About How to Tweet Successfully Given 140 characters, how can you make the absolute most of every single word, hashtag, and link in a tweet? We’ve been excited to test and experiment with answering that question by trying out headline ideas, power words, psychology, science, and more. Now we’re happy to share the quantitative numbers—based on 1 million tweets from Buffer users—about what seems to drive the most clicks, retweets, and engagement on Twitter! tl;dr The top takeaways from Buffer’s study on ideal tweets

ESN as knowledge bridges An effective suite of enterprise social tools can help organizations share knowledge, collaborate, and cooperate – connecting the work being done with the identification of new opportunities and ideas. In an age when everything is getting connected, it only makes sense to have platforms in place that enable faster feedback loops inside the organization in order to deal with connected customers, suppliers, partners, and competitors. It takes a networked organization, staffed by people with networked mindsets, to thrive in a networked economy.

Personal Knowledge Mastery PKM is a set of processes, individually constructed, to help each of us make sense of our world, work more effectively, and contribute to society. PKM means taking control of your professional development, and staying connected in the network era, whether you are an employee, self-employed, or between jobs. Personal – according to one’s abilities, interests & motivation. (not directed by external forces)Knowledge – understanding information and experience in order to act upon it. Start with the 70. Plan for the 100. This article draws on ideas and supporting material from a new book published for the first time in English last week. 702010 towards 100% performanceby Jos Arets, Charles Jennings & Vivian Heijnen Copyright: Sutler Media Language: English Pages: 313Size: 30.5cm x 23.5 cm (12 X 9.25 inches)