30+ Ultimate Headline Formulas for Tweets, Posts, and Emails
A headline can serve either as an apple pie on the windowsill of your content or as its bouncer. It’s all in the way you phrase things. Fortunately for us, many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take some inspiration from the best headlines of the best headline writers? The blueprints exist to get your tweets, emails, updates, and articles clicked. I collected a trove of interesting and actionable headline formulas from some of the best sources for headline writing, and I’ve tossed in a few of our favorite Buffer headline formulas, too. Exclusive Bonus: Download a free PDF of the Best Headline Formulas! The science and psychology of a must-click headline On average, five times as many people read the headline as read the body copy. This oft-cited quote from advertising guru David Ogilvy might be putting it mildly. Phew. Here’re thirty of the best formulas I’ve found. Ex. Ex. Ex.
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