RevEx Search Query Boolean operators Operators are: + (this term must be present) - (this term must not be present). All other terms are optional. For example, this query: quick brown +fox -news fox must be present news must not be present quick and brown are optional — their presence increases the relevance The familiar operators AND, OR and NOT are also supported Proximity searches 22 Quotes to Inspire Your Marketing Efforts We all need inspiration on a day-to-day basis, be it in our personal lives or to do our work. And especially if you’re trying to build a successful business. Startup life can be quite daunting, as I’ve experienced myself and while mentoring numerous entrepreneurs. One of the toughest aspects of building a mobile-first business is trying to get customers to use your app (downloads) and get them to come back to it again and again regularly (retention). Related: 5 Ways Google Is Changing SEO
7 of the Best Value Proposition Examples We’ve Ever Seen Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset. Unfortunately, many businesses either bury their value proposition in buzzwords or trite, meaningless slogans, or don’t bother highlighting it on their site and in their marketing campaigns – or they don’t figure out what it is at all!
One Chart, Twelve Tools · Lisa Charlotte Rost 17 May 2016 Which tool or charting framework do you use to visualize data? Everybody I’ve met so far has personal preferences (“I got introduced to data vis with that tool!”, “My hero uses that tool and she makes the best charts!”). Often we keep working with the first not-entirely-bad tool or language that we encountered. I think it can’t hurt to have a wider view of the options out there: To maybe discover better tools than the ones we use; but also to reassure us that the tools we use ARE really the best (so far). Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best. We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences?
Value Proposition Canvas Template - Peter J Thomson A value proposition is where your company’s product offer intersects with your customer’s desires. It’s the magic fit between what you make and why people buy it. Your value proposition is the crunch point between business strategy and brand strategy. Caravel: Airbnb’s data exploration platform — Airbnb Engineering & Data Science At Airbnb, we love data, and we like to think that analytics belongs everywhere. For us to be data-driven, we need data to be fluid, fast flowing, and crystal clear. As a vector for data exploration, discovery, and collaborative analytics, we have built and are now open sourcing, a data exploration and dashboarding platform named Caravel. Caravel allows data exploration through rich visualizations while performing fast and intuitive “slicing and dicing” against just about any dataset. Data explorers can easily travel through multi-dimensional datasets while creating and sharing “slices”, and assemble them in interactive dashboards.
Likert Scale by Saul McLeod published 2008 Various kinds of rating scales have been developed to measure attitudes directly (i.e. the person knows their attitude is being studied). The most widely used is the Likert Scale. Likert (1932) developed the principle of measuring attitudes by asking people to respond to a series of statements about a topic, in terms of the extent to which they agree with them, and so tapping into the cognitive and affective components of attitudes. Likert-type or frequency scales use fixed choice response formats and are designed to measure attitudes or opinions (Bowling, 1997; Burns, & Grove, 1997). These ordinal scales measure levels of agreement/disagreement.
The Customer Value Map v.0.8 - now called Value Proposition Canvas I've been thinking about "plug-ins" that complement the Business Model Canvas for a while. One concept that I've been looking at more closely over the last few weeks is the invaluable "jobs-to-be-done" approach. I tried to turn it into a visual approach like the Business Model Canvas (BMC). The result is a prototype conceptual tool, the Customer Value Canvas Map v.0.8. now called Value Proposition Canvas. Update: the final outcome of the Value Proposition Canvas can be found in this post. ShiViz What am I looking at? In the visualization: Time flows from top to bottom. The left panel shows the log and the middle panel displays a DAG of the partially ordered vector timestamps recorded in the input log.
8 KPIs Customer-Centric Marketers Should Use It’s no secret that retailers covet the ability to become truly customer centric in every facet of their business — from supply chain to marketing to customer service. For marketers, being able to communicate the right message to the right customer at the right time is critical. Customer centric marketing allows you to put customers (not categories, channels, or events) at the center of all analysis and decision making, and allows you to internalize that customers each have different behaviors and preferences. And now, thanks to advances in technology, methodology and tools, it’s possible to appeal to each customer as an individual. However, becoming a customer centric marketing organization takes buy-in on many levels. One of the first, and most important, steps is agreeing on the key performance indicators (KPIs) that your team will use to determine success.
Value Proposition Canvas - MOOC Modules Entrepreneurship The Business Model Canvas is brilliant. It has been used for several years now and it's benefits are evident. Meanwhile some of it's drawbacks are evident as well. In my opinion the major drawbacks lie in the field of customer value and market, competition and alternatives. In this module, we will focus on the relation between value proposition and customer segments in the Business Model Canvas. I have based this module on the work of: Alexander Osterwalder and the team of Business Model Generation, Derek Abell end Peter J. Ebbinghaus Retention Curve definition The Ebbinghaus Retention Curve, also known as the forgetting curve, shows the rate at which memories are lost over time. It is named after Hermann Ebbinghaus, a pioneering researcher of human memory. He showed that we start to forget items rapidly once we stop rehearsing the material; then the rate of forgetting (or memory decay) slows. He also showed that the more time we initially spend rehearsing information, the less time it takes to relearn it later, and information we spend more time rehearsing decays at a slower rate. Interested in a Graduate Psychology Degree?
Any Value Proposition Hinges on the Answer to One Question Any strategy lives or dies on the basis of its customer value proposition. There are many typologies relevant to crafting a value proposition, because there are many ways to win customers. But the key issue is always: what is the center-of-gravity in our approach? Do we ultimately compete on the basis of our cost structure (e.g., Ryanair and Wal-Mart) or another basis that increases our target customer’s willingness-to-pay (e.g., Singapore Airlines and Nordstrom)? In other words, will we sell it for more or make it for less — and allocate sales resources accordingly? Nearly all competitive markets confront firms with this choice.