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What Your Klout Score Really Means

What Your Klout Score Really Means
Last spring Sam Fiorella was recruited for a VP position at a large Toronto marketing agency. With 15 years of experience consulting for major brands like AOL, Ford, and Kraft, Fiorella felt confident in his qualifications. But midway through the interview, he was caught off guard when his interviewer asked him for his Klout score. Fiorella hesitated awkwardly before confessing that he had no idea what a Klout score was. The interviewer pulled up the web page for—a service that purports to measure users’ online influence on a scale from 1 to 100—and angled the monitor so that Fiorella could see the humbling result for himself: His score was 34. “He cut the interview short pretty soon after that,” Fiorella says. Partly intrigued, partly scared, Fiorella spent the next six months working feverishly to boost his Klout score, eventually hitting 72. But even if you have no idea what your Klout score is, there’s a chance that it’s already affecting your life. Go Back to Top.

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Most Facebook Users Have Taken a Break From the Site, Survey Finds Stoyan Nenov/ReutersOnly 12 percent of Facebook users said the site had become more important to them over the last year. Facebook is the most popular social network in America — roughly two-thirds of adults in the country use it on a regular basis. But that doesn’t mean they don’t get sick of it. A new survey by the Pew Research Center‘s Internet and American Life Project, conducted in December, found that 61 percent of current Facebook users admitted that they had voluntarily taken breaks from the site, for as many as several weeks at a time. The main reasons for their social media sabbaticals were not having enough time to dedicate to pruning their profiles, an overall decrease in their interest in the site, and the general sentiment that Facebook was a major waste of time. About 4 percent cited privacy and security concerns as contributing to their departure.

On the Leakiness of Surveillance Culture, the Corporate Gaze, and What That Has To Do With the New Aesthetic When David Rowe put a smart meter in his home, it wasn’t so that he could spy on Amy, his teenage daughter. But that’s what happened anyway. 800KM from home, with the same idle curiosity that has me popping open my Twitter feed when there’s a lull in activity, he decided to check on his Fluksometer. Noticing suspiciously high power usage, he did a little investigating and busted up her unauthorized New Year’s party. photo credit: Sam Breach It’s a cute story, but it illustrates a crucial point: surveillance culture is leaky.

Can You Trust a Facebook Profile? Do people display their actual or idealised personalities on social networking sites? There are now over 700 million people around the world with profiles on social networking sites like Facebook and MySpace. In the US 75% of those between 18 and 24 who have access to the internet use social networking sites. And over the past four years, across all adult age-groups, their use has quadrupled.

StatSocial Names The Top 100 Social Media Power Influencers For 2015 02/11/2015 Who are the Top 100 Social Media Power Influencers for 2015? StatSocial's list, released Tuesday, demonstrates the power of social media influencers by measuring the influence and interests of their real followers, not bots, that are active in social media across Twitter. The list of the top 100 social influencers, based on a measurement StatSocial calls "Pull," measures two degrees of separation -- the influence of the followers of an account and the connections of those following the followers. It combines social influence with interests to create a ranking. Social media, advertising, marketing, technology Web sites and business celebrities are the interests factoring into the equation, explains StatSocial CEO Michael Hussey.

Retailers Track Consumers With Facial Recognition Technology As They Shop Time to go shopping in a ski mask? Fashion retailers and others are unleashing surveillance systems equipped with NeoFace, a face detection and comparison engine, allowing them to track customers’ visits, behaviors, and characteristics, thus building a record of where you have been, and presumably the ability to predict your actions: 0Share 2Share consumer culture, Data, Facial Recognition, Futurism, Information, Privacy, retail stores, shopping, Surveillance, Technology, Video What your Facebook 'likes' really say about you - tech - 11 March 2013 We are already aware that our every move online is tracked, aggregated and analysed. But you couldn't have known how much Facebook can learn about you from the smallest of social interactions – a "like". Researchers from the University of Cambridge designed a simple machine-learning system to predict Facebook users' personal information and traits based solely on which pages they had liked. "We were completely surprised by the accuracy of the predictions," says Michal Kosinski, lead author on the paper in PNAS (DOI: 10.1073/pnas.1218772110). Kosinski and his colleagues built the system by scanning likes for a sample of 58,000 volunteers, and matching them up with other profile details such as age, gender and relationship status.

3 Tips for Tapping Social Influencers Tessa Wegert | January 8, 2015 | 2 Comments inShare96 Social influencers, who spread the word about your brand, can help boost your marketing efforts in an authentic way. Here are three ways to get them on board with your brand. How Your Movements Are Being Tracked, Probably Without Your Knowledge August 31, 2012 | Like this article? Join our email list: Stay up to date with the latest headlines via email. Facebook likes can reveal private personality traits, according to study It's no secret that Facebook is a goldmine for advertisers seeking to target specific demographics — but it may surprise you to discover just how much of your personality is revealed by simple activities there. Researchers from the University of Cambridge and Microsoft Research have been quietly (and innocuously) collecting data on Facebook user likes and personality traits using applications like "MyPersonality" on Facebook, and now they're showing how the data can be used. Simply by tracking what things you've liked on Facebook, the researchers say they're able to determine things like your sex, ethnicity, political leanings, and religion with accuracies over 80 percent. The findings were published today in the Proceedings of the National Academy of Sciences, based on data that you can dig into yourself on a public wiki.

6 Things the Best Social Media Influencers MIGHT Do Better than You 2.1K Shares Facebook 490 Twitter 596 LinkedIn 764 inShare765 Google+ 235 Pin It Share 40 2.1K Shares × Want to be a social media influencer? Want to join the ranks of power players like Peg Fitzpatrick, Kim Garst, Chalene Johnson & Lewis Howes? Guerrilla surveillance camera destruction hits the U.S. It started in Berlin: Anarchists, donning black bloc attire, hit the streets at night in pairs, small groups or alone to smash and dismantle the CCTV surveillance cameras adorning the city streets. They posted videos and photos of their exploits online and called the guerrilla project Camover. The German collective gave a playful interview to Vice U.K. in which they explained that they are “a diverse group of people: Shoplifters eluding capitalism who don’t want to be monitored, passengers who don’t want to followed step by step and anarchists fighting everything that wants to control us.” Vice noted that the Berlin-based anarchists then laid down the gauntlet: Camover have also recently announced a competition encouraging others to get involved. All you have to do to enter is think of a name that begins with the words “Brigade…” or “Command…” and that ends with the name of a historical personality, recruit a mob and smash up cameras.

The Conversation Prism: Making Sense of Social Media Surprise. Not all social media is the same. Brian Solis and JESS3 break new ground with an illustrative taxonomy that unravels some of the mystery concerning the use of social media. The power of their contribution lies in the distinctions implicit in the categories found in The Conversation Prism (click the diagram below). Each category around the “wheel” represents a different type of conversation. By implication, each type of conversation serves a distinctive business purpose.

3 Tools for Finding Influencers on Social Platforms Influencers are influential. They have a significant following on their social channels and are so knowledgeable about a topic that people not only like to consume their content, but share it. Engaging an influencer and being promoted by them is a great way for your brand to increase visibility, grow a following, and rank in search.