The Fascinating Neuroscience Of Color
Neuroscientist Bevil Conway thinks about color for a living. An artist since youth, Conway now spends much of his time studying vision and perception at Wellesley College and Harvard Medical School. His science remains strongly linked to art--in 2004 he and Margaret Livingstone famously reported that Rembrandt may have suffered from flawed vision--and in recent years Conway has focused his research almost entirely on the neural machinery behind color. "I think it's a very powerful system," he tells Co.Design, "and it's completely underexploited." Conway's research into the brain's color systems has clear value for designers and artists like himself. It stands to reason, after all, that someone who understands how the brain processes color will be able to present it to others in a more effective way. Step back for a moment to one of Conway's biggest findings, which came while examining how monkeys process color. Emotions are just the start. That's not all.
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