Whole Health Source
Warning -- Satire -- April Fool's Post I'm happy to announce that I've accepted a Product Research and Development position with Nestlé Foods. Nestlé is known for its skillful application of 'neuromarketing'-- using neuroscience to enhance product development and sales-- and the company recruited me for my background in neuroscience and food reward. As Whole Health Source readers know well, food reward has a major impact on food selection and consumption, and therefore it has huge potential as a product development strategy. Although product development by the food industry has always relied to some extent on a basic understanding of food reward, corporations still lag far behind the cutting edge of food reward research, and they are therefore missing out on a major opportunity to drive repeat purchase and consumption behavior and increase total sale volume. I plan to leverage science-corporate synergy to develop food product solutions that people LOVE*.
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