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YouAreHere - where kids learn to be smarter consumers!

YouAreHere - where kids learn to be smarter consumers!
In our virtual mall, you can play games, design ads, chat with customers and store owners, and much more. You’ll learn key consumer concepts, such as how advertising affects you, how you benefit when businesses compete, how (and why) to protect your information, and how to spot scams. What better place to do it than at the mall! Each area of the mall focuses on a different topic. To enter, choose an area. Visit the West Terrace to learn about advertising techniques, target marketing, suspicious claims, and more. This site requires Flash. Parents & Teachers You are welcome to use the resources and activities on this site to teach kids about today’s marketplace. If you're looking for more detailed information about the topics covered on this site, check out the Parents and Teachers page for suggested activities and ways to use the site in your classroom. Related:  To be categorizedMedia Unit Resources

Elementary Nutrition Education - Childhood Health, Obesity Prevention, Nutrition Tools for Teachers, Elementary Schools, Parents Involvement, School- Home Partnerships Welcome Health & Nutrition Providers and Professional Educators Nourish Interactive is a completely free, English and Spanish website that provides nutrition educators and healthcare providers with a variety of interactive nutrition tools to assist you in teaching the key elements of nutrition to children and parents. We designed the website so that the parents’ webpages and nutrition tools complement the children’s games and nutritional messages. Each one of our computer games has free nutrition lesson plans. We provide a website that supports using technology in the classroom with children while facilitating promoting nutrition in the home. See This Month's Special Features for Teachers and Health Educators! Educator's Tools and Resources We Are proud to share with you: See a complete list of our games and what they teach. We are very proud to share our Showcase page of organizations that list as a very reliable and credible nutrition educational resource.

How to Analyze an Advertisement Finding Ads' Hidden Messages There's more to advertising's message than meets the casual eye. An effective ad, like other forms of communication, works best when it strikes a chord in the needs and desires of the receiving consumer -- a connection that can be both intuitive and highly calculated. The following questions can help foster an awareness of this process. What is the general ambience of the advertisement? Author: Arthur Asa Berger is professor emeritus of Broadcast & Electronic Communication Arts at San Francisco State University, where he taught from 1965 to 2003.

Lemonade Stand Lemonade Stand Description: Welcome to Lemonade Stand! Your goal in this game will be to make as much money as you can within 30 days. To do this, you've decided to open your own business -- a Lemonade Stand! Instructions: Category: Social Studies Note: This game requires Java. 8 Great Word Patterns Diagnostic Ad Analysis - Writing Commons "Ad Analysis" was written by Joseph M. Moxley Advertisements comprise thirty percent of the material aired on television, and many of us will view more than two million commercials in our lifetimes. The A. Advertisements, however, do more than entertain and sell more than just products. Whenever you analyze an ad, it may be useful to ask yourself some questions: Who appears in the ad? [1] "Television & Health."

lesson-plans From buses to TV to the Web, ads are everywhere, and many target kids ages 8 to 12! Do your students have the critical thinking skills to understand ads, what they're saying, and what they want kids to do? To help you equip your students with these valuable skills, the Federal Trade Commission (FTC), the nation's consumer protection agency, has created a comprehensive advertising literacy program, which includes free lesson plans. Developed for 5th and 6th grade classrooms with Scholastic, Inc., the lesson plans meet national standards for language arts and social studies, and many teachers report using them successfully in grades ranging from 3-9. As part of the FTC's Admongo campaign, the program helps kids learn to ask three key "critical thinking" questions when they encounter advertising: Who is responsible for the ad? Do you want to teach your students to better understand advertising? Hard Copies Hard copies of the Admongo lesson plans are available for free. Electronic Files

Institute of Scrap Recycling Industries, Inc. | JASON Learning ISRI and JASON are proud to partner on a national recycling awareness campaign to help students and educators understand the importance of recycling and the recycling industry, as well as the science, technology, engineering, and math (STEM) topics that relate to recycling. The campaign includes rich, standards-based, multimedia curricular experiences for students in grades K–12, to be composed of the following elements: an annual recycling competition, interactive Web-based experiences to enhance student engagement, classroom posters featuring ISRI’s key educational messages, age-appropriate hands-on activities for students in three grade bands from kindergarten through high school, fact sheets, live events with STEM role models, a national distribution network, strategies for school visits to ISRI facilities, and more. Visit isri.org (link is external) or watch this video (link is external) to learn more about the recycling industry.

20 Power Words In Online Advertising A recent Interactive Advertising Bureau (IAB) study revealed that online advertising accounted for 3.7 percent of the United States’ gross domestic product (GDP) in 2011. At a loss for words? It could be the case that your ads are too. Marketers are competing with millions of other advertisers for audience eyes. If you’re struggling to find the right words, here are 20 to kickstart your brainstorming. 1. Think of your ads as the first handshake between your brand and your potential customers. From the very first moment, you want to form connections with the people you want to reach – and keep in mind, your potential customers are likely in a “what’s in it for me?” If you start the conversation by focusing on yourself, the people you’re trying to reach aren’t going to listen. 2. But that’s obvious, right? Wrong. The Internet is full of a range of user types, and to some (like people who didn’t grow up online), a “click” is not an obvious action to take. 3. 4. Are you increasing sales? 5.

Slavery Footprint - Made In A Free World A Noise Level Meter built for the Classroom. | Too Noisy The Ten Most Powerful Words in Advertising - Gumas. Marketing Smart - Gumas. Marketing Smart Mark Twain once said, “The difference between using the right word and almost the right word is the difference between a lightning bug and lightning.” In advertising, the idea is very similar. Imagine if you could use words in your advertising that could change your advertising from good to great! There have been numerous studies conducted over the years on this subject. Each one was designed to find those words believed to be the most persuasive in advertising. We thought it would be interesting to compare those studies to determine which words consistently made it to the top of the lists. The result is the following list of what we feel may be The 10 Most Powerful Words in Advertising*: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Obviously, there are many other powerful words, and your list may vary depending on what you are selling. * Please note that most of these words should be avoided in your e-vertising campaigns, as covered in last month’s issue. Until next month… Tags: call-to-action

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