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Hype Cycle Research Methodology

Hype Cycle Research Methodology
Interpreting Technology Hype When new technologies make bold promises, how do you discern the hype from what's commercially viable? And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. Gartner Hype Cycle methodology gives you a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals. Innovation Trigger A potential technology breakthrough kicks things off. PeakExpectations Early publicity produces a number of success stories — often accompanied by scores of failures. Trough of Disillusionment Interest wanes as experiments and implementations fail to deliver. Slope of Enlightenment Plateau of Productivity Mainstream adoption starts to take off.

http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp

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Why Is 'Second Life' Still a Thing? To an outsider, Second Life may look like a crappier version of World of Warcraft. It’s a vast digital space many people can log into with their virtual avatars, only instead of going on wild adventures, slaying dragons and collecting epic swords, it just seems like a bunch of people hanging out in bars, offices, galleries—normal places. That’s a fair assessment of Second Life, but what makes it special and lasting isn’t as apparent. Virtual Worlds, Disability, and New Cultures of the Embodied Self I was late…again. Story of my life. I love to be busy and engaged. I had promised I would come and talk about social stuff we might do at Ethnographia Island.

Making a Case for Virtual Healthcare Communications To cite this articleDavis, D. Z. (2014). Making a case for virtual healthcare communications: Mayo Clinic’s integration of virtual world communities in its social media mix. Case Studies in Strategic Communication, 3, article 6. Available online: Finding Healthcare Support in Online Communities The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader). If you would like more information about how to print, save, and work with PDFs, Highwire Press provides a helpful Frequently Asked Questions about PDFs. Alternatively, you can download the PDF file directly to your computer, from where it can be opened using a PDF reader. To download the PDF, click the Download link above. Fullscreen Fullscreen Off

10 Social Media Lessons from the Middle East in 2016 Stock image. The past year has been another fascinating 12 months for social media watchers in the Middle East. I’ve been charting these developments in an annual round-up for the past five years, with my 2016 report showing an intensifying of a several previously highlighted trends. In particular, we’ve seen the continued rise of visually orientated social networks, the dominance of Middle East social media by Facebook and the wider Facebook portfolio, and renewed tensions between telecoms providers and social media services which allow free internet calls. All of these trends looks set to continue in the next year. In the meantime, here are ten things we learned in 2016: Five years after the Arab Spring, how does the Middle East use social media? In 2011, the Arab Spring rocked many parts of the Middle East. Regime change in Tunisia, Egypt and Libya saw the departure of long-established – seemingly untouchable – political leaders and inspired ripples of protest and disquiet in many neighboring Arab nations. The tumultuous ramifications are still playing out in many countries across the region. During the the immediate aftermath of these events the role played by social media in facilitating change was hotly debated. Perspectives ranged from Malcolm Gladwell’s “Small change – why the revolution will not be tweeted,” through to John Pollock’s “Streetbook – how Egyptian and Tunisian youth hacked the Arab Spring” and Clay Shirky’s essay on “Technology, the public sphere, and political change.” Although social media’s contribution to sociopolitical change in the region may have been overstated, it did help amplify discontent and provided global media outlets with valuable on-the-ground insights.

Seven Ways Tech Is Changing Journalism and News Consumption During the past decade, digital technology has dramatically changed the way we consume - and create - news and information. This pace - as discussed last week at the annual Global Editors Network conference (GEN Summit 2016) - shows no sign of abating. Over the course of 2.5 days, the theme of digital disruption was firmly front and centre; as successive panels and presentations highlighted the impact tech innovation will have on our evolving news habits. From that perspective, here are seven emerging tech trends which caught my eye. 19 Action Steps to Take Whenever You Publish a New Blog Post You just wrote your latest masterpiece and hit “publish.” Now your real work begins. If you want your content to bring in real traffic, you need to put in the effort and make it count. These 19 action steps will help you get the most out of each post you publish. 1.

Disclosure Toolkit UPDATE: The Disclosure Toolkit was retired July 29, 2015. It was last updated in 2011, but it remains here to help you develop your social media policies. Back in the Wild West days of social media — the summer of 2008 — SocialMedia.org members came together to create the Disclosure Best Practices Toolkit. It was an ambitious and inspiring project by corporate social media pioneers who wanted to protect what they saw as a powerful and important medium — something bigger than a tool for pushing marketing messages and selling stuff. PR Pros Must Embrace the PESO Model Spin Sucks The business world, in the last seven or so years, has been upended with the introduction of social media and access to better data. This is good, but it also means change. And change is hard.

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