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Interviews : 59 community managers présentent leur stratégie

Interviews : 59 community managers présentent leur stratégie

Related:  stratégie social mediaStratégie Réseaux SociauxLes réseaux sociaux

Conducting a Social Media Audit Whether marketers like it or not, consumers are now generating over 25% of content that appears in web searches for specific brand names, and consumers often trust those social media messages more than advertising or news articles about the brand. Research has shown that this “electronic word-of-mouth” is seen as reliable by consumers and significantly affects a firm’s perceived value. But with such a panoply of channels out there, how can social media marketers keep track of what people are saying? 26 content ideas for social media You just came up a great Facebook post. You post it at an optimized time and wait. And wait. Why doesn't anyone like it? Supprimer l'espace de commentaires de son site est une "énorme erreur" pour le responsable digital du Guardian (en anglais) Credit: By johncthompson on Flickr. All rights reserved The Guardian’s executive editor for digital has described the trend among some news sites of switching off reader comments as a “monumental mistake” – saying user interaction is a “huge resource we are largely ignoring”. Delivering the opening keynote at the news:rewired conference, in London this morning, Aron Pilhofer said sites such as Buzzfeed and Upworthy were “quite frankly eating our lunch” – and news organisations need to do much more in the areas of community engagement and user analytics.

70+ epic social media case studies, stats, blog posts and more At Econsultancy, we publish a huge amount of content related to digital marketing and ecommerce. One particular area that gets a lot of attention (and rightly so) is social media, which has had a profound impact on the way that consumers and businesses interact with each other. To help you keep up to speed with what’s going on in the field, we’ve assembled some of our case studies, statistics, infographics, opinion and best practice blog content all in one place for you to digest at your leisure. You could even bookmark and share this page to add to your ninja toolset. And if you’re going to be applying for one of the social media jobs advertised on our digital marketing jobs board, these posts will help you brush up and look smart.

Top 9 Social Media Trends for 2015 2014 was definitely a great year for digital marketing. Looking back the year’s top social media highlights, we recall some outstanding milestones such as the #IceBucketChallenge, Ellen’s Oscar selfie, the #BringBackOurGirls campaign, or the #Bendgate phenomenon. It was an impressive year for social networks too: Instagram reached 300 million active usersEvery second, 2 people became LinkedIn membersFacebook reached 1 billion active mobile users a monthAn average of 500 million tweets were sent per day53% of Google Plus users interacted with a brand in a positive way After a brief look at what last year meant for the digital sphere, to get a grip on what the near future may look like, we’ll now be shifting our attention to 2015’s top social media trends that are most likely to make an impact on brands’ digital marketing strategies.

A Social Media Audit Template for Social Media Managers A key part to creating a social media marketing plan is conducting a social media audit. This assesses how well your current social media use works for you. There are many different steps involved when doing a social media audit, so we have put together a social media audit template to help you conduct your first (or second, third, etc.) one more efficiently. Download social media audit template The Best Social Media Platforms for Your Business It is commonly suggested that to increase your brand presence, you need to be active on all forms of social media. While that may be true, unless your company has a dedicated social media coordinator, finding the time to maintain every platform out there can be extremely time consuming. If your company is just starting out on the Web and need to pick a few social media networks to rule over, here is our guide to choosing the best platform(s) for your business, and how to make the most out of them. 1.

Twitter Search, Monitoring, & Analytics With iOS 9, Search lets you look for content from the web, your contacts, apps, nearby places, and more. Powered by Siri, Search offers suggestions and updates results as you type. There are two ways to use Search on your iOS device. Quick Search Drag down from the middle of the Home screen and type what you're looking for.

25 Must-Follow Socially Engaging Brands in the New Year One of the top cited goals by brands in social media is engagement. Interacting and inspiring engagement with social users impacts business by building brand awareness and word of mouth, creating better customer experiences, converting in meaningful ways and increasing customer loyalty. While there’s no “one social size fits all” approach, it’s always worth noting what successful brands are doing to pave the way in social media. These 25 brands – curated from multiple industries, social networks and approaches to engagement, listed in no particular order illustrate the multiple strategies and tactics that might give you ideas on how grow and mature your own social engagement.

STUDY: Big Retailers’ Strategies for Facebook, Twitter, Instagram How do big retailers market via Facebook, Twitter and Instagram? Julian Gottke, digital public-relations manager at social analytics provider Quintly, examined the strategies of the top three retailers on each social network to find out. The top three retailers by engagement rate on Facebook were Nordstrom, West Elm and IKEA, and Gottke described their Facebook marketing strategies as follows: Nordstrom: 97 percent photos, 3 percent videos.96.58 percent of its interaction were likes, with shares and comments making up the rest. How To Build a Content Strategy Using a Social Media Audit Do you want to create a strong social media content strategy? Are you looking for tools to help you analyze the content on your competitors’ social media profiles? To create a content strategy that engages and motivates your audience, you need to do a comprehensive social media audit. In this article I’ll share how to perform a social media audit to build a successful social media content strategy. #1: Identify Your Competitors

Social Media Landscape 2014 - Si vous cherchez la version française de cet article, elle est ici : Panorama des médias sociaux 2014. Like every year for the past 6 years, May is the month I publish the latest edition of my Social Media Landscape, and as it is often the case, most of services listed in this landscape are the same as last year. This year’s changes are not to be found in new comers, but in new usages and the shift of users’ attention to mobile devices. Welcome to the Social Mobile Worldwide Web When I created this landscape back in 2008, social media was a category, a sub-part of the web. Things are different nowadays since social media are everywhere: nearly all websites are linked to social accounts, and social platforms are filled with content grabbed on traditional websites.

The Dead Zones: When Not to Post on Social Media The Dead Zones: When Not to Post on Social Media infographic from SumAll takes a look at the the worst times to post content on social media. Now that everyone knows the best times to post on social media – and if you don’t, take a look at our infographic for a refresher–we started thinking about the flip side to the golden hours: the dead zones.We researched what hours of the day your post will be seen by the fewest number of people and collected them all into this infographic. Beware. Tell one story really well is one of the keys to a successful infographic, and this design does just that! Here’s their prior infographic about the BEST times to post for comparison:

Delivering Brand goals with Social media marketing Case Studies We have been catering to Social media , brand monitoring , Search engine optimization (SEO) integrated and lead generation campaigns across Industries for the past few years now. We are a digital marketing agency with a simple goal: Based on our experiences, we thought of putting together some of our most recent campaign Please feel free to share your comments, views or queries with us here.

Related:  CM #stratégie #dispositifsVeille et community management : outils & usagesSocial MediaWebculture