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Driving User Behavior with Game Dynamics

Related:  Game Design Patterns

101 Game Design Principles for Social Media Game design principles are often incorporated into social media (gamification). The reason is that games are downright addictive. Game-like features can increase user engagement — encouraging desired behaviour from customers, partners and employees. Game design is a well developed field. After all, games have been around for thousands of years. The following 101 game design elements are commonly incorporated into social media and software (usually in small amounts). Game Mechanics 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. Motivations 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. Social Dynamics 60. 61. 62. 63. 64. 65. Character Development 66. 67. 68. 69. 70. 71. 72. 73. Narrative 74. 75. 76. 77. 78. 79. 80. 81. Technology 82. 83. 84. Economics 85. 86. 87. 88. 89. 90. 91. 92. 93. 94. 95. Visuals 96. 97. 98. 99. 100. 101.

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests (9780470562239): Gabe Zichermann, Joselin Linder #Game and #Gamification Articles, Slides and Some Resources Harrisburg Presentation Resources Here are some resources from my presentation in Harrisburg. Defining and Exploring Gamification from Karl Kapp Here is some additional information. Articles and Blog Entries of Interest 8 Types of Stories to Effect Change Storytelling and Instructional Design Eight Game Elements to Make Learning More Intriguing Games, Gamification and the Quest for Learner Engagement Gamification, […] Continue Reading → 2014 DOE Symposium Conference Resources Here are my resources for the 2014 DOE Symposium Conference. Continue Reading → Great fun at ITEAA Conference & Introduction of Exciting Game-Based Learning Modules Last week I had a chance to attend the ITEAA Conference which is the conference of the International Technology and Engineering Educators Association. Continue Reading → Instructional Games and Narrative Instructional games work best when there is a narrative that provides the learner with the proper context for the learning that needs to take place.

SCVNGR's Secret Game Mechanics Playdeck Some companies keep a playbook of product tips, tricks and trade secrets. Zynga has an internal playbook, for instance, that is a collection of “concepts, techniques, know-how and best practices for developing successful and distinctive social games”. Zynga’s playbook has entered the realm of legend and was even the subject of a lawsuit. SCVNGR, which makes a mobile game with real-world challenges, has a playdeck. Rght now, that should be a lot of people. SCVNGR’s playdeck tries to break down the game mechanics into their constituent parts. SCVNGR Game Dynamics Playdeck Guide To This Document: This list is a collection of game dynamics terms, game dynamics theories that are interesting, useful and potentially applicable to your work here at SCVNGR. 1. Definition: A virtual or physical representation of having accomplished something. Example: a badge, a level, a reward, points, really anything defined as a reward can be a reward. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18.

Gamification - Nitro is the Participation Engine - Bunchball We know what motivates people to take action: a goal that matters, recognition among peers, and a meaningful reward. Bunchball Nitro puts the most advanced gamification engine to work for you – combining what you know about your audience with proven motivation techniques to achieve real results. Contact Us Request a Demo Motivate employees and customers to take action Deploy Nitro to amplify enterprise apps, websites, and social networks. By applying game mechanics strategically within existing systems, the Nitro gamification platform motivates customers, employees, and partners to engage in high-value activities that have bottom line impact on your business. Design and push challenges in minutes Millions of users have completed billions of challenges using the Nitro gamification platform. Create a seamless experience with rich rewards Nitro is the most widely used and most powerful gamification engine available.

Du bon usage des badges Everything I Learned About Game Design I Learned From Disneyland As promised, here are the slides from my GDC talk. We had a "sold out" crowd and I got to meet lots of nice people after the talk. Please share these with your friends and co-workers. According to show officials, video and audio will be available after the show. Gamify | The Gamification Platform 9,5 Theses on Gamification - coding conduct 9,5 Theses on Gamification 9,5 Theses on the Power and Efficacy of Gamification. Presentation, October 2, 2012, PETLab, Parsons New School of Design, New York, NY / October 5, 2012, Rochester Institute of Technology LSC/IGM Speaker Series, Rochester, NY / October 12, 2012, Microsoft Research, Redmond, WA / October 15, 2012, Entertainment Technology Center, Carnegie Mellon University, Pittsburgh, PA. Video with parallel slides running at Microsoft Research. Slides to download on Slideshare. »Gamification« is: hot, hyped, oversold, misunderstood, unavoidable, a buzzword, a question mark, a quick fix, a huge unfulfilled potential. In nine (and a half) theses, this talk will walk you through the precursors and parallels of gameful design, question trends and definitions, point to open issues, and answer the question: What are we as researchers, designers and product managers to make of this?

Game Design : The Addiction Element What makes a game addictive? In order for a game to become addictive there must be a driving force to keep playing the game. Some reasons behind this are: to finish the game, to compete against others, to master the game's control and interface, to explore the game and getting a high score or equivalent. Addiction of Finishing the Game An addiction to finish the game is often based on either wanting to see the end result or just to complete it. In the case where a player finishes a game to see how it ends, there is a story motivation. Addiction of Competition The addiction of competing against others is a powerful one and can keep a game alive and thriving for incredibly long periods of times. Addiction of Mastery The addiction of mastery of a game or its control is also extremely powerful. Addiction of Exploration The addiction of exploration has been in computer games since the beginning. Addiction of the High Score Another type of high score addiction is over winning a game.

39 New Digital Media Resources You May Have Missed Been away from Mashable for a few days? Here's something that'll get you caught up in a flash: it's our weekly roundup of Mashable features. Look at all the coolness you missed: We have tips for the transition into Facebook Timeline, tricks for improving your productivity via Google Calendar and Safari and links to the most popular memes. So if you wanted to catch up on the best of our digital media resources, you've come to the right place: Editor's Picks 9 Digital Ways to Become a Social Good Hero in 2012The web and social media continue to create new opportunities to do good in simple ways. Social Media 10 Inspiring Social Networks for WritersThese 10 social networks can help you receive valuable feedback, gain exposure for your own work, brainstorm ideas and evolve as a writer.21 Essential Community Management ResourcesJan. 23 was Community Manager Appreciation Day.