Esquemas de cor - Centro de Ajuda Webmasters Introdução à teoria da cor As cores permitem tornar um ambiente ou web site suave ,atraente, despertar a atenção ou marcar uma posição. Podemos usar a cor para tornar energético uma página ou suavizar . As cores afectam-nos de variadas formas tanto fisicamente como mentalmente Um cor forte vermelha desperta força enquanto uma cor azul tem um efeito de acalmia A capacidade e uso de cores de uma forma harmoniosa pode trazer resultados espectaculares A roda das cores A roda das cores ou circulo das cores é uma ferramenta básica para combinar cores. A roda das cores foi concebida para que seja qual for a cor que se escolha as cores encaixem e se integrem Ao longo dos anos apareceram muitas variações, mas a mais comum é a roda de cores com 12 cores, baseada no modelo RYB (ou artístico). Tradicionalmente, há um conjunto de combinações de cores que são consideradas agradáveis São chamadas de color harmonies ou color chords consiste em duas ou mais cores com uma relação fixa na roda das cores.
The Next Era of Designers Will Use Data as Their Medium The software industry today is in need of a new kind of designer: one proficient in the meaning, form, movement, and transformation of data. I believe this Data Designer will turn out to be the most important new creative role of the next five years. When I began my career 25 years ago, the notion of design in the software industry was still nascent. Mark Rolston About Mark Rolston is the cofounder and chief creative officer of argodesign. Over the years, the role of the designer has improved as demand for this talent increased. That leads to where we are now: the inflection point where data emerges as a critical new medium for design. But that is changing—and here’s why. Data has become a rich medium. New systems are using rich data, and big data. The new design challenge is to use this data for the same humanistic outcomes that we have in mind when we shape products through the user interface or physical form. Files. Data. Information. Knowledge. The Rise of the Data Artist Data modeling.
Cartographic Design - GIS Wiki | The GIS Encyclopedia From Wiki.GIS.com Cartographic design is the visual representation of geographic and spatial information on a map. The purpose of Cartographic Design is to create a map that is visually appealing and effectively communicates pertinent information to the audience. Cartographic design consists of planning and layout. During preliminary designing phases, the cartographer determines the elements that will enhance the map's purpose. As a mapmaker begin composition of maps, the basic elements need to be worked on, such as the subject area, the title, the legend, the scale indicator, color schemes, the north arrow, labeling/supplementary text, frame/border, and insets. A map does not always contain all of these elements.  Cartographic design is subjective to the cartographer's idea of a "good" map. “We all know that there are good maps and bad maps, the problem is defining which is which. Arthur H. Making a meaningful map is the ultimate goal.  Map Purpose 1. 2.
Glossary of Color Terms * Chromaticity: Think about a color's "purity" when describing its "chromaticity" or "CHROMA". This property of color tells us how pure a hue is. That means there is no white, black, or gray present in a color that has high chroma. These colors will appear very vivid and well, ... pure. This concept is related to and often confused with saturation. However, we will continue to use these terms separately because they refer to distinct situations, as explained here. High Chroma - very shiny, vivid Low Chroma - achromatic, no hue Constant Chroma - medium chroma Similar vividness despite differences in hue; less purity than top image. Saturation: Related to chromaticity, saturation tells us how a color looks under certain lighting conditions. Saturation Const. - same intensity, different hues Saturation Contrast - various levels of fullness, same hue Value: When we describe a color as "light" or "dark", we are discussing its value or "brightness". Low Value, Constant - same brightness level
Brand identity style guides from around the world This is great! The University of Connecticut has a nice one designed by Peter Good. Web and link to PDF version. Peter did a great job of differentiating the three identities a university typically has. – The academic and marketing identity (what most would think of as the main identity). – The athletics or mascot identity. UConn has a pretty simple color palette but, many academic systems also include extra Pantone colors to be used for marketing or just for the presidential or university seal (gold, etc.). Stanford University just redid their system too! I also like Vanderbilt University’s.
Data Visualization vs. Data Analytics The term Business Intelligence solution can be a deceiving one. Many software solutions that call themselves BI can actually only offer you half of what you need. Here it’s important to make the distinction between two types of business analysis and intelligence tools: end-to-end solutions and ones that are merely front-end. An end-to-end solution is made up of a platform back-end, basically the tools and algorithms that handles preparing all the data, and a front-end that creates data visualizations and dashboard reporting. While we like to see our data in easy to handle visualizations, platforms that only give you this are not enough to get real insights from your company’s data. When it comes to enterprise needs, the difference between these two types of software, are strikingly clear. Get to Know the Back Story For the purpose of effective analysis is that you first need to have all your data in one central place so that you have a single version of the truth to work from.
Tips for using color in maps If you've found yourself on this page, we're assuming you've Color Theory and Mapping It’s important to realize how much your choice of color on a map can affect the story you are trying to tell with your data. Sequential Schemes Sequential schemes order data from high to low, accenting the highest as a dark shade and the lowest as a light shade (or vice versa). Diverging Schemes Divergent schemes are best at highlighting a particular middle range of quantitative data. Qualitative Schemes If you are working with qualitative data, such as ethnicity or religion, you want to pick a series of ‘unrelated’ colors. Sources for Color-Picking Fortunately a number of sites are available to explore color themes. 0_255 is a great site for picking between different shades of one color, so it’s ideal for sequential schemes. Color Scheme Designer Complements Triads Tetrads Analogic Accented Analogic Colour Lovers Colour Lovers is great if you are looking for a design theme for mapping qualitative data.
Color Theory For Designers - Concepts And Terminology If you’re going to use color effectively in your designs, you’ll need to know some color concepts and color theory terminology. A thorough working knowledge of concepts like chroma, value and saturation is key to creating your own awesome color schemes. In Part 1: The Meaning of Color1 of our color theory series, we covered the meanings of different colors. Here, we’ll go over the basics of what affects a given color, such as adding gray, white or black to the pure hue, and its effect on a design, with examples of course. Hue Link Hue2 is the most basic of color terms and basically denotes an object’s color. Examples Link 3 The primary hue of the background and some of the typography on the Happy Twitmas website is bright red. 4 Using a lot of pure hues together can add a fun and playful look to a design, as done in the header and elsewhere on this website. 5 Pure red is a very popular hue in Web design. 6 Mix uses a number of pure hues in its header and logo. Chroma Link Saturation Link (al)
Emblemetric Emblemetric , a new website by James I. Bowie. “Working with its database of more than 1.2 million logos dating back to 1884, Emblemetric examines patterns in design over time and across industries, including those related to the births of new styles, deaths of old trends, color use, and geography.” “Color use in logos can also be addressed in terms of particular industries. More charts and stats on Emblemetric . Via @ucllc .
Data-driven Insights on the California Drought (12/8/2014 8:33:13 AM) A newly released interactive California Drought visualization website aims to provide the public with atlas-like, state-wide coverage of the drought and a timeline of its impacts on water resources. The U.S. Geological Survey developed the interactive website as part of the federal government's Open Water Data Initiative. The drought visualization page features high-tech graphics that illustrate the effect of drought on regional reservoir storage from 2011-2014. For the visualization, drought data are integrated through space and time with maps and plots of reservoir storage. Reservoir levels can be seen to respond to seasonal drivers in each year. California has been experiencing one of its most severe drought in over a century, and 2013 was the driest calendar year in the state's 119-year recorded history. White House open data policies continue to provide opportunities for innovation at the nexus between water resource management and information technology.
Color - GIS Wiki | The GIS Encyclopedia From Wiki.GIS.com Color or colour is the visual perceptual property corresponding in humans to the categories called red, blue, yellow, green and others. Color derives from the spectrum of light (distribution of light power versus wavelength) interacting in the eye with the spectral sensitivities of the light receptors. Color plays an important role in geospatial science and technology, especially in Cartography and Remote sensing, due to its ability to convey qualitative and quantitative information. Thus, the proper understanding and use of color is crucial to the creation of visual representations that clearly portray aspects of the real world with minimal confusion and misinterpretation.  The Physics of Color Because color is a cognitive response to the perception of light of varying wavelengths, an understanding of color first requires a knowledge of electromagnetic radiation, and how light is produced, transmitted, and combined.  Additive Primary Color  Color Vision
Fotografia digitale gestione base del colore Calibrazione monitor Per fare in modo di ottenere una buona corrispondenza colore, la prima regolazione da apportare al nostro monitor deve essere eseguita tramite la sua calibrazione con il software fornito a corredo del computer o di terze parti. Per certi aspetti, la calibrazione del monitor è simile al bilanciamento del bianco misurato (WB-preset) della macchina fotografica digitale. All'atto pratico, si apportano correzioni all'intensità di lavoro di ogni singolo canale RGB (Red - Green - Blue) che in forma additiva, miscelando e sommando diverse quantità di luce rossa verde e blu, fanno assumere diverse tonalità e colori a quanto osserviamo. Con il software di calibrazione ormai fornito a corredo di qualsiasi computer, potremo quindi ottenere una buona regolazione del nostro monitor e creare un profilo ICC personalizzato che utilizzeremo per gestire il colore nel nostro monitor.
Working With Brand and Design Guidelines Sometimes, particularly when you work with established brands and companies, you may encounter a set of brand or design guidelines. As a developer who might be working on a website without much design help, this can be something that you can really use to your advantage, guiding you in your design decision making. What are Design and Brand Guidelines? Brand guidelines are usually provided as a set of documents which set out how the design elements for a brand should be used. Often created to be used by designers within a company, as well as external design teams, they exist to provide consistency to a brand across all mediums. You might find details about the way a brand's chosen typefaces should be used, the colour schemes available to you (and how they should be used), even how much space should be given around the brand logo. The best brand guidelines cover more than just visual design elements. Working With Colour Schemes Working With Strong (or Weak) Brand Guidelines Assignment