PPC Books I Recommend You can learn a lot about PPC from reading blogs like this one, but sometimes there’s no substitute for putting a good book on your shelf. Here is a list of books I’ve read and personally recommend for learning about PPC. Disclosure: While the links below are affiliate links, I have read and use all of the PPC books listed here as references. In addition, I know most of the authors personally and can vouch for their knowledge. PPC Books Winning Results with Google AdWords, Second Edition by Andrew Goodman. Pay-Per-Click Search Engine Marketing: An Hour a Day, by David Szetela and Joe Kerschbaum. Advanced Google AdWords , by Brad Geddes. Website & Landing Page Optimization Books Web Marketing All-in-One For Dummies by John Arnold, Ian Lurie, Marty Dickinson, Elizabeth Marsten, and Michael Becker. Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash. Social Media Books Presentation Resources Made to Stick: Why Some Ideas Survive and Others Die
Cursos de Estampado y Serigrafía Textil Why Is Facebook Blue? The Science Behind Colors In Marketing Editor's Note: This is one of the most-read leadership articles of 2013. Click here to see the full list. Why is Facebook blue? Not highly scientific, right? So how do colors really affect us, and what is the science of colors in marketing, really? First: Can you recognize the online brands just based on color? Before we dive into the research, here are some awesome experiments that show you how powerful color alone really is. Example 1 (easy): Example 2 (easy): Example 3 (medium): Example 4 (hard): These awesome examples from YouTube designer Marc Hemeon, I think, show the real power of color more than any study could. How many were you able to guess? Which colors trigger which feeling for us? Being completely conscious about what color triggers us to think in which way isn’t always obvious. Black: Green: Blue: Clearly, every one of these companies is seeking to trigger a very specific emotion: When we feel compelled to buy something, color can play a major role.
How To Use Ad Relevance Diagnostics | Facebook Business Help Center FACEBOOK DYNAMIC ADS – A DETAILED STEP BY STEP MANUAL | StudioPresent After Facebook introduced dynamic ads, many shops experienced a significant increase in sales, which was expected through personalized ads. Providing timely and relevant information is the key of a successful marketing campaign and Facebook enabled it with this feature. Facebook Pixel enable Dynamic Ads to use information about the visitors behavior on the website, thus allowing you to display the exact products that the customer wants to see. This way retargeting will help you turn visitors into customers. How to set up Dynamic Ads? Initially it may seem complicated, but I will walk you through the setup step by step and show you how simple it actually is. Create a Product Catalog A Product Catalog is a file that contains information about products in your shop. Then click, Create Catalog Enter the name of the Catalog Create Product Feed When creating a Product Feed you need to respect some rules, that you can read more about on the following link: Facebook Pixel
100+ Attention-Grabbing Blog Post Title Templates That Work You’ve probably heard this a lot of times. But YES. Having a catchy title is the key to grabbing people’s attention. It's your golden ticket to increased traffic and wider audience. You need to elicit interest, emotion, and curiosity in your potential readers to make your blog post title as irresistible as possible. Plus, it plays a crucial role in improving your search ranking. For example, you're writing an article about starting a website, instead of using "Creating A Website" as a blog title, you'd want to write "How To Start A Website in 3 Easy Steps" or "How To Start A Website in Less Than 20 Minutes" instead. Not only it's more attractive, your post also get a higher chance of landing in the first pages in the search results since it's more specific and there's less competition for the latter phrase (a.k.a long tail keywords) than the former. You get it. So be creative. We all know the importance of a great title, but how can we really achieve this? 6 Quick Tips for writing titles 1. 2.
Video Tutorial — Reviewing Adobe Illustrator's Extensive Gradients Toolset Advertisement While vector based artwork lets designers take advantage of small file sizes and lossless scaling it can also be limiting when trying to add depth and richness to a design. Adobe Illustrator offers a plethora of gradient tools that can help artist produce more organic and vivid pieces. This extended video tutorial covers a wide variety of topics including basic gradient tools (0:30), the appearance pannel and multiple gradient fill layers (2:30), creating gradients with the blending tool (3:45), gradient strokes (6:30), gradient mesh (7:45), using gradients with type (14:00), wrapping gradients with envelope distort (16:30), and using opacity masks. Highlights and Takeaways: Please feel free to add your favorit gradient tips and tricks! It's done.
Storytelling for citizen leaders and nonprofit organizations Facebook Photos Size Guide | May 2020 The Hidden Facebook Page Growth Trick (plus 4 other tips) [updated] – Jackson Kale McLean Part of what I do for a living (and for fun) is manage a variety of Facebook Pages and Groups. I believe that Facebook can be a super effective way to spread messages and grow a community, and through my years of trial and error I’ve learned a few tips and tricks (including one hidden one) that I’m excited to share with you all: Okay once you’ve read this one you can honestly move on. Did you know that a large proportion of people who like your posts haven’t liked your page yet? When scrolling through your posts, click on where it shows the names of the people who liked the post, and it will bring up a full list: That list also includes buttons to the right showing if each person has already liked your page, has been invited, or has yet to be invited. Since I discovered this trick, I’ve found a much higher rate of page growth across all my pages, since these people are already familiar with your page and might not even know that they haven’t liked your page yet. That’s it! Like this:
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Preparing Artwork for Screen Printing in Adobe Illustrator Advertisement Getting t-shirts printed is an ideal way to promote your business, organization or event. They are a promotional item that people can actually use, and they have the added bonus of being an advertisement for you. Although some printers prefer to create their own separations, it’s always good to understand the process. Printing Techniques As the t-shirt is going to be printed in three colors, we have to create separate artwork for each layer of color. Examples of Trap, Knockout and Overprint There are three artwork techniques commonly used for this type of printing: Trap, Knockout and Overprint. Screen printing is not always an exact printing technique, especially when printing onto fabric surfaces; for this reason the Knockout technique is rarely used, as it relies on printing a color precisely in a gap left on the bottom color. Preparing Your Artwork File 1. The most reliable way to produce artwork for screen printing is to manually prepare it in Adobe Illustrator. 2. 3. 4.
Facebook Workshop: Optimizing for Nonprofits The Finch Blog: PPC best practices and industry trends Details Written by Bjorn Espenes The paid search industry is riddled with broken promises. If you have hired an agency or an in-house search guru you have probably been burned; these people tend to promise the world but deliver very little. It seems there are unlimited promises made: we’ll give you amazing PPC performance...in exchange for an upfront fee, a fixed monthly price tag and a long-term contract, or a high fixed salary for an in-house guru. Why is this? Read more: Technology Is About To Fix The Broken Paid Search Industry For Advertisers Written by Kim Pratt Finch doesn’t leave it all to technology; our foundation is based on having an amazing team of experts that is coupled with the most innovative automated technology that paid search and shopping have ever seen. Read more: What is a Fincher?