Test Yourself: Stroop Effect Send Facebook Fan Page Invitations To Email List - Import Feedburner Subscribers Have a blog ? Yoga - with dogs It started in the US, when a growing band of health-conscious dog owners wanted a way of combining their favourite exercise with spending quality time with their pets. Now 'Doga' - yoga with dogs - is growing in popularity in the UK, mainly thanks to the efforts of Swiss-born yoga teacher Mahny Djahanguiri. She runs classes in London for people and their pets, and while the dogs do not really get a yoga workout themselves, they certainly play a part in some of the poses. A spokesperson from the Dogs Trust said: "It is important to remember that dogs can't tell us when they have had enough. Doga, and any variation of it, should always be carried out under the watchful eye of trained professionals." BBC News went along to find out more about about the activity. Stop/Start is a series of video features for the BBC News website which follows both new trends that are beginning and old traditions that are coming to an end. Video journalist: Tom Beal
The Value of a Liker The Story of Bottled Water - The Story of Stuff Project The Story of Bottled Water, released on March 22, 2010 (World Water Day), employs the Story of Stuff style to tell the story of manufactured demand—how you get Americans to buy more than half a billion bottles of water every week when it already flows virtually free from the tap. Over five minutes, the film explores the bottled water industry’s attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces. The film concludes with a call for viewers to make a personal commitment to avoid bottled water and support public investment in clean, available tap water for all. Credits The Story of Bottled Water was co-created and released by The Story of Stuff Project and a coalition of partners, including Corporate Accountability International, Food & Water Watch, Polaris Institute, Pacific Institute and Environmental Working Group. Show full list of credits
How to Create Fan-only Facebook Content Have you ever wondered how some Facebook pages show specific content or offers only to fans? If so, look no further. (Important Update: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.) One of the most popular FBML tags is fb:visible-to-connection. A favorite of marketers, this FBML tag allows a Facebook page to show different content to fans and non-fans. This FBML tag is often—and erroneously—referred to as a “hack”; however, it was created by Facebook to do exactly what it does: ”to display the content inside the tag on a user’s or a Facebook page’s profile only if the viewer is a friend of that user or is a fan of that Facebook page.” Examples of Brands Using Fans-only Content There are many ways to motivate your visitors to Like your page. Levi’s promises “Instant access to exclusive content.” 1-800 Flowers offers a discount code for 20% off your next order. Teesey Tees keeps it mysterious: “See what the deal is.” You get the picture. What Is FBML?
Shakespeare Solos: watch the first six films | Stage Adrian Lester, Hamlet ‘To be or not to be’ Adrian Lester performs Hamlet’s soliloquy from act III, scene 1, in which the prince reflects on mortality and considers taking his own life. Joanna Vanderham, Romeo and Juliet ‘The mask of night is on my face’ Joanna Vanderham speaks Juliet’s monologue from the balcony scene in which she insists that her devotion to Romeo is true even if it has been a whirlwind romance. Roger Allam, King Lear ‘Blow, winds, and crack your cheeks’ Roger Allam plays Lear in act III, scene 2 of the tragedy. Eileen Atkins, Othello ‘I do think it is their husbands’ faults’ Eileen Atkins speaks Emilia’s lines from Othello, act IV scene 3. David Morrissey, Richard III ‘Now is the winter of our discontent’ David Morrissey speaks the play’s opening lines in which the scheming Richard lays out his plan to turn his brothers, the Duke of Clarence and King Edward IV, against each other. Ayesha Dharker, A Midsummer Night’s Dream ‘These are the forgeries of jealousy’
25 brilliant examples of Facebook brand pages I love to see brands generating innovative, engaging and creative advertising online. Yet, I’m always surprised at how little effort companies put into Facebook from a creative perspective, especially given the noise they make about using the platform and the levels of engagement often put in. Arguably, Facebook does have a static format that needs changing, but it’s not that difficult – or expensive – to come up with some great landing page manipulation through Facebook Markup Language (FBML)... And some brands are taking advantage of this, to great effect. Here are a few examples from our How to Create Amazing Facebook Pages guide... Here, I’ve skimmed through a few lists of top global brands and have picked 25 of the best. A lot of them are also American, which I also think indicates the current differences in transatlantic-Facebook adoption. 1.Abercrombie & Fitch A&F has a simple advertisement for a current competition. 2.Best Buy 4.Body Shop (USA) 5.Cadillac 6.Disney 7.Dunkin’ Donuts
3 Ways Facebook's Pending Page Changes Affect Marketers Facebook recently announced that it would be making updates to profiles and pages and that these changes would take effect on Monday, August 23. According to Facebook, these updates are designed to "simplify navigation for users, reduce complexity for developers and enable [Facebook] to build the next generation of tools for growing your business with Facebook." While I personally think they could've been a little clearer about what these changes would do to pages, yesterday they enabled admins to see, in advance, how their pages will be altered. Facebook's Changes Will Affect Your Pages in 3 Ways: Any "boxes" that exist in the sidebar of a page will be removed. How Marketers Should Prepare: In the next week and a half before changes take place, I encourage marketers to take the time to make an audit of their business' Facebook page and look for the following: 1. 2. Yes -- I'll admit that having to make these changes is a pain.
Working with Media Organizations to Build Social News Small blogs to major media organizations focus on producing great content and surfacing it to the right people. Facebook Platform offers the ability to supplement this content by making the experience more social — allowing people to discover the content their friends and other readers most recommend and care about. We're committed to being the platform that helps sites build social and individualized experiences across the Web. We recently set forth to learn how news organizations can best use Facebook to (1) drive growth in audience and traffic, (2) increase engagement, and (3) gain valuable customer insights. Over the past several weeks, our team conducted independent analyses of the 100 top media sites integrated with social plugins, and correlated the implementations with user engagement. Here's what we found: Driving audience and traffic through:Implementing the Like button.
Get People to "Like" Your Facebook Page How can you quickly encourage people to become followers of your Facebook page? This is the most common question I get from clients. The truth is it takes time to build a new fan base from scratch. From the day you set up a Facebook page, it does require an ongoing commitment to brand, monitor, and network with people who find interest in your product. How do you get people to like your Facebook page? #1: Be Prepared With Quality Wall Posts and Consistent Engagement If you want to be liked, be likeable first. Several other factors people look for before joining a page include the brand itself, consistent posting of fresh information, and active engagement from both fans and admin. #2: Reward Your Loyal Supporters You may have just started your Facebook page, but your business is well-established. A shout-out from a happy customer is a lot more attractive than a marketing slogan, creating irresistible appeal for that ‘Like’ button. #3: Leverage Your Existing Social Networks
HOW TO: Send Digital Invites Without Being Obnoxious Ah, summer: barbecues, outdoor concerts and lazy nights drinking Bud Light Lime in front of Terry's vintage metal fan, singing old Monkees jams into its whirring blades so as to get that "auto-tune" effect. It's the season of the packed social calendar, and unless you're the lazy one who never plans anything, that means you'll occasionally need to organize a get-together — most likely online. Gone are the days of phone trees and handwritten cards — now it's all about pixels and pings. But never fear, we're here to help you choose the ideal social networking tool for rounding up your sun-dazed comrades (without getting buried in their overflowing inboxes or annoying the hell out of them). You're on your own for the beer runs, though. And so begins my the next installment of my Netiquette column over at CNN, which I write with Stuff Hipsters Hate co-founder, Andrea Bartz.
Facebook Growth By Age Group: Share of College-Age Users is Decl With the U.S. now accounting for only about a third of all Facebook users, we are starting to see a gradual shift away from its original demographic of college-age users (18-25): 46% of all users are 18-25 years old, down from 51% in late May. The number of users in the 18-25 segment is growing, but at a slower pace than the other age groups. Among the major Facebook age segments, the fastest growing are teens (13-17) and young (26-34) to middle-age (35-44) professionals, with the growth in teens driven by non-U.S. markets. Also note the strong growth in the much smaller 45-54 and 55-59 age groups: