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10 Qualities of an Effective Community Manager

10 Qualities of an Effective Community Manager
As more companies and more industries buy into the benefits of social media and community development, the number of job opportunities available for professionals with community-building skills also continue to grow. Companies are looking for professionals who can blend their skills to effectively deliver updates to a community, but also have the ability to tap into that community to collect feedback for a company to use for improving its product or delivering its message. While the job opportunities grow, so to do the number of professionals who include community skills on their resumes and profiles. On LinkedIn alone, the number of people who have added "Community Management" to their skills list is up 46% year-over-year. But being a quality community manager goes beyond having the knowledge and background to use social media networks. 1. It's no surprise that the person who is acting as a representative of the brand should have strong people skills. 2. 3. 4. 5. 6. 7. 8. 9. 10. Related:  CommunityMétier, Secteur

100 parole per comunicare il sociale: un glossario condiviso di Rossella Sobrero Migliorare la conoscenza tra i comunicatori (in particolare coloro che operano nelle imprese e nella PA) e le organizzazioni del Terzo Settore (associazioni di volontariato, di promozione sociale, Fondazioni, Organizzazioni Non Governative, etc.): questo l’obiettivo che si è dato il Gruppo di lavoro Ferpi Sociale nei suoi primi mesi di attività. Anche per questo è stato creato un Tavolo di confronto con il Terzo Settore che si è dato alcuni compiti: trovare un linguaggio condiviso, avviare partnership utili a portare a una contaminazione positiva tra comunicatori e operatori sociali, avviare lo studio di indicatori di efficacia e efficienza. Un percorso per consentire alle organizzazioni non profit di capire meglio il valore della comunicazione e l’importanza strategica della gestione delle relazioni e per permettere a chi opera in imprese for profit e PA di conoscere meglio ruolo sociale e valore economico del Terzo Settore. Le prime 100 parole

Five Free Web 2.0 Tools to Support Lesson Planning "Teachers need to integrate technology seamlessly into the curriculum instead of viewing it as an add-on, an afterthought or an event." -- Heidi Hayes Jacobs, Educational Consultant, Curriculum Designers, Inc. Web 2.0 tools are online software programs that allow users to do a number of different things. They can be used to teach curriculum content, store data, create or edit video, edit photos, collaborate and so much more. These programs are often free and are used by teachers, students and sometimes parents, both in and out of the classroom, on a pretty regular basis. The question then becomes: are educators prepared to use these tools? Embracing the use of Web 2.0 tools in lesson planning may still be new to many educators. As we talk about Web 2.0 tools, here's one point I want to stress. With so many free tools available on the web today, how do we decide which will be the best fit for our use? 1. If you've not heard of Pinterest, what rock have you been hiding under? 2. 3. 4. 5.

The 2012 Community Manager Report [INFOGRAPHIC] by Jason Keath on Jan 23, 2012 Every 4th Monday of January social media professionals gather around their warm, cozy monitors to toast Starbucks and sing viral video carols — all to celebrate Community Manager Appreciation Day. Today marks the third annual celebration of the day, started in 2010 by Jeremiah Owyang. The community manager is the most popular role among social media teams (according to Altimeter). Last year, Social Fresh launched our first Community Manager report. We put together the below infographic to give you a taste of where the community manager role stands. Infographic and white paper can be shared anywhere with a link back to this page. Thanks to The Community Roundtable, The Community Manager, and all those who helped distribute the Community Manager Report survey. We had a lot more data this year than we knew what to do with in an infographic.

Quels indicateurs de performance pour sa présence sur les médias sociaux ? via Être présent sur les médias sociaux n’est pas une fin, c’est un début. Celui-ci est à mesurer pour ne pas se tromper dans ses démarches de communication. Je vous propose une infographie efficace pour avoir en mémoire les éléments à surveiller pour connaître l’impact de sa présence dans le petit monde du Social Media. Réalisée autour de trois axes majeurs quantitatifs, il est à mettre en avant l’importance de mesurer ce qui se passe après les réseaux sociaux : transformation en client, bénéfices e-commerces, … Les trois notions à retenir sont : La réputation en ligne et son monitoringLes réactions et données concernant les actions des utilisateursLes retours clients (produits, services, blogueurs) Un bon rappel visuel de ce qui doit être effectué pour comprendre les raisons de notre implication sur les médias sociaux. Que pensez-vous de cette infographie ?

5 Essential Spreadsheets for Social Media Analytics Ann Smarty is a search marketer and full-time web entrepreneur. Ann blogs on search and social media tools. Her newest project, My Blog Guest, is a free platform for guest bloggers and blog owners. Follow Ann on Twitter @seosmarty. Social media analytics and tracking can be very time-consuming and expensive. That's why many social media marketers and power users are in constant search of free, efficient alternatives. Most of the scripts that run the spreadsheets are "public," meaning you can access them from the Tools + Script Gallery menu (this also means they were reviewed and approved by Google Spreadsheets team). 1. GetTweets is a simple and fast Google Spreadsheet script that lets you quickly export Twitter search results into a spreadsheet. Increase the number of results returned — up to 1,500. Spreadsheet details: Public script? 2. FacebookLikes script evaluates Facebook user interaction for any given range of URLs. Public script? 3. Public script? 4. Public scripts? 5.

Conversation Agent Customers are going more and more online, and are becoming increasingly demanding. They choose when and where to ask questions, talk about issues and share complaints, blurring the line between Marketing and Customer Service. Social technologies have a way of blurring traditional (and I would add artificial) lines. Many brands have already accepted that customers turn to social networks for service and support, and they are listening and responding. I have 59 brands on the list so far. Customer service via social A new study from NM Incite (you'll need to fill out a form to download) explains why customers turn to social for service and support. Actually, the report doesn't truly get into why except to summarize recent data from surveying a representative group of 2000 U.S. social media users over the age of 18 using Nielsen’s online panel. It found that: - the majority of Twitter and Facebook users, 83% and 71% respectively, expect a response from a brand within the same day of posting

Outthink Inc. believes learning should be fun Most of us who pursued careers in publishing did so because reading, in some way, impacted us as kids. But kids today live in a vastly changed world, and tablets have now taken over. One in four adults owns a tablet. On Christmas Day this year, 51% of mobile activations were for tablets, not phones. As publishing migrates from print to pixels, and reading more directly competes with games, phones, and tablets for attention, we need to ask how those pixels might impact the futures of today’s kids the way print did for us. Despite a long career fueled by digital evolution, and ownership of multiple eReaders, mobile phones, and tablets along the way, I almost exclusively purchase print books for my kids. Technology took each of my daughters from ABCs to a second-grade reading level when they were four years old, opening a world of knowledge so vast and empowering that I find myself telling every preschool parent I meet. But it’s harder to justify extended iPad time for my eight-year-old.

13 Ways to Improve Social Media Marketing in 2013 We’re just 1 week away from kicking off the Social Media Strategy Summit—the most comprehensive online event on social media marketing. In advance of next week’s event, I asked our speakers for the best advice they had for amplifying your social media marketing performance in 2013. Here’s what they said: 1. Develop Visual Content “2013 is the year when we will truly feel the rise of visual marketing. - Ekaterina Walter, Social Media Strategist, Intel, and author of Think Like Zuck 2. “I’m a measurement and analysis guy at heart so one of the best pieces of advice I can give to brands would be to have success metrics that very clearly support a business goal. - Adam Proehl, Managing Partner, NordicClick Interactive 3. “In one word – integration. - LaSandra Brill, Senior Manager of Global Social Media, Cisco 4. “2013 is the year smart brands will become smart editorial publishers. - Lisa Buyer, CEO, The Buyer Group 5. “Things are changing fast in our industry. 6. - Bart Steiner 7. 8. 9. 10.

Related:  Réseaux Sociaux