Social media measurement Social media measurement or ‘social media monitoring’ is an active monitoring of social media channels for information about a company or organization,[1] usually tracking of various social media content such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards, blogs and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic. Social media monitoring allows users to find insights into a brand's overall visibility on social media, measure the impact of campaigns, identify opportunities for engagement, assess competitor activity and share of voice, and be alerted to impending crises. It can also provide valuable information about emerging trends and what consumers and clients think about specific topics, brands or products. Quantifying social media[edit] It can be difficult to measure all social media conversation. See also[edit]
Email marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads. History[edit] Email marketing has evolved rapidly alongside the technological growth of the 21st century. Types[edit] Email marketing can be carried out through different types of emails: Transactional emails[edit] Canada[edit]
Viral marketing Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.[5] The term "VRL marketing" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to.[6] History[edit]
Search engine optimization As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. The plural of the abbreviation SEO can also refer to "search engine optimizers", those who provide SEO services. History Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. Relationship with search engines
Social network aggregation Social network aggregation is the process of collecting content from multiple social network services, such as MySpace or Facebook, into one unified presentation. The task is often performed by a social network aggregator, which pulls together information into a single location,[1] or helps a user consolidate multiple social networking profiles into one profile.[2] Various aggregation services provide tools or widgets to allow users to consolidate messages, track friends, combine bookmarks, search across multiple social networking sites, read RSS feeds for multiple social networks, see when their name is mentioned on various sites, access their profiles from a single interface, provide "lifestreams", etc.[2] Social network aggregation services attempt to organize or simplify a user's social networking experience,[3] although the idea has been satirized by the concept of a "social network aggregator."[4] Social network aggregators[edit]
Referral marketing Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies. Overview[edit] Referral marketing is a process to increase word of mouth marketing by encouraging customers and contacts to talk as much as possible about a brand or product. Online referral marketing, using digital marketing as a platform, is the internet based approach to traditional referral marketing. By tracking customer behavior online through the use of web browser cookies and similar technology, online referral marketing can potentially provide a higher degree of accountability than offline models. Offline referral marketers sometimes use trackable business cards. Benefits of referral programs[edit] References[edit]
Social media optimization Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites. Relationship with search engine optimization[edit] Social media optimization is becoming an increasingly important factor in search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, YouTube and Google+ to rank pages in the search engine result pages. Relationship with viral marketing[edit] Origins[edit]
Content marketing §History[edit] 10g Backin package (1902) Advertising has long used content to disseminate information about a brand, and build a brand's reputation. In 1891, August Oetker sold small packages of his Backin baking powder to households with recipes printed on the back. In 1895, John Deere launched the magazine The Furrow, providing information to farmers on how to become more profitable. Michelin developed the Michelin Guide in 1900, offering drivers information on auto maintenance, accommodations, and other travel tips. 35,000 copies were distributed for free in this first edition.[5] Jell-O salesmen went door-to-door, distributing their cookbook for free in 1904. The phrase "content marketing" was used as early as 1996,[7] when John F. Recently, content marketing has become more prominent, especially where digital and online marketing is concerned. §See also[edit] §References[edit]
Agrégation web Un article de Wikipédia, l'encyclopédie libre. L'Agrégation Web, aussi connue sous le terme francisé de 'curation', est l'action de regrouper, sélectionner et, éventuellement, valider des pages concernant un sujet précis et de les présenter, mises en forme, dans un blog ou un outil dédié. Le mot curation semble un phénomène de mode exploité par un marketing efficace. Mais il demeure que l'Agrégation Web répond a des besoins forts des internautes : disposer de pages (URL) consacrées à un sujet et éclairées, éventuellement, par de réels spécialistes ;réduire l'investissement nécessaire à la publication construite sur le web ;commenter ou critiquer ces pages. Perspectives[modifier | modifier le code] Presse[modifier | modifier le code] Il n'est pas besoin d'être compétent dans les outils du Web pour créer et faire vivre son agrégat. L'important est l'information et sa validation selon des méthodes et une éthique journalistique. Marketing[modifier | modifier le code] arcs sémantiques de "agrégation"
Internet marketing In 2011, Internet advertising revenues in the United States surpassed those of cable television and nearly exceeded those of broadcast television.[1]:19 In 2013, Internet advertising revenues in the United States totaled $42.8 billion, a 17% increase over the $36.57 billion in revenues in 2012.[2]:4–5 U.S. internet ad revenue hit a historic high of $20.1 billion for the first half of 2013, up 18% over the same period in 2012.[3] Online advertising is widely used across virtually all industry sectors.[1]:16 Many common online advertising practices are controversial and increasingly subject to regulation. Online ad revenues may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to hide their content behind paywalls.[4] History[edit] In early days of the Internet, online advertising was mostly prohibited. Search ads. Recent trends. Delivery methods[edit] Display advertising[edit] Web banner advertising[edit] Frame ad (traditional banner)[edit]