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The Cheapest Generation - Derek Thompson and Jordan Weissmann

The Cheapest Generation - Derek Thompson and Jordan Weissmann
In 2009, Ford brought its new supermini, the Fiesta, over from Europe in a brave attempt to attract the attention of young Americans. It passed out 100 of the cars to influential bloggers for a free six-month test-drive, with just one condition: document your experience online, whether you love the Fiesta or hate it. Young bloggers loved the car. Young drivers? Not so much. After a brief burst of excitement, in which Ford sold more than 90,000 units over 18 months, Fiesta sales plummeted. Don’t blame Ford. Adulthood, Delayed The Great Recession changed young Americans' attitudes about what it means to be an adult.by Derek Thompson In a bid to reverse these trends, General Motors has enlisted the youth-brand consultants at MTV Scratch—a corporate cousin of the TV network responsible for Jersey Shore—to give its vehicles some 20-something edge. Perhaps. Since World War II, new cars and suburban houses have powered the economy and propelled recoveries.

http://www.theatlantic.com/magazine/archive/2012/09/the-cheapest-generation/309060/

Related:  Heideggermoney, values, & behaviorEconomics

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