Coke Revamps Web Site to Tell Its Story
The company is, of course, , which plans on Monday to give its site a makeover that executives describe as the most ambitious digital project they have undertaken. To underline the intent to re-present the corporate Web site as an online magazine, it will be called Coca-Cola Journey, after a magazine named Journey that was published for the company’s employees from 1987 to 1997. The reorganized Web site will offer articles on subjects like entertainment, the environment, health and sports, including longer pieces given prominence in the same way that magazines play up cover pieces. Interviews, opinion columns, video and audio clips, photo galleries and blogs also will be featured. The main business-oriented content of the Web site — material like biographies of executives, investor information, job postings and news releases — will remain after the revamping.
Twitter Update: New ‘Algorithm’ Shifts How Content is Served Up in Timeline
Starting today, Twitter is evolving how it serves up content to its 320 million monthly active users around the world. In a move likely intended to boost user growth, users will now see the most relevant, important and engaging content at the top of their feeds when accessing the platform on desktop and mobile. Brands active on Twitter could see a Renaissance of sorts for their content, as the change is expected to boost organic reach for multimedia content that has high engagement, though it remains to be seen what implications this update will have on paid media, either in the immediate or the long term. While it’s important to note the ‘algorithm’ tweets will still appear in a reverse chronological order, preserving the integrity of Twitter’s DNA, the update is expected to receive less-then-positive sentiment from loyal users, who tend to be quick to criticize any change to the platform—such as altering the ‘favorite’ star to ‘like’ heart. Cover photo via Adweek.
21 Quick Actions You Can Do Today to Set Your Blog Up for Massive Success
You can read all the blogging advice in the world, but none of it matters unless you take action. To set your blog up to be a massive success, you have to ruthlessly focus your efforts on things that work, and stop spending precious time on things that don’t. Today I’m going to make it easier for you to take the action you need to take to make your blog better. All you have to do is set aside 10 or 15 or 60 minutes to tackle one of the 21 simple steps below.
5 Ways You Should Integrate Digital Citizenship Into Your Classes
Recently, I was told by a teacher that she doesn’t have time to teach digital citizenship because she has to cover too many other content-specific standards. I get it... the Common Core-state tests-AP/IB/SAT/ACT madness eats up so much of our time. Still, there is no excuse for allowing students to enter into the digital world without a toolkit for not only safety but also success. Beyond that, there is such a wide range of options for truly integrating digital citizenship objectives that the argument given by teachers who claim a lack of time is simply unfounded.
10 Ways To Be Referential
The web is a referential medium. Bloggers and digitally-savvy journalists understand the concept of linking as a source, and instead of having to re-explain something already fleshed out, we just link as proof. It’s simple and as still as effective as ever, even in a real-time world.
We scientists get hot for patterns. It’s how we figure out something’s cause and effect or establish why things are the way they are. My “abilities” seem to make themselves manifest whenever I’m panicked, stressed, or buzzing with adrenaline.
For Global Success: 9 Reasons Why Localization Is Key [Infographic
When it comes to traditional media, brands know the value of doing local promotion. But when it comes to marketing activities on Facebook, brands still focus on global content and don’t see the importance of local activation. However, social is local: If fans can see the connection between their life situation and your brand, their motivation to show interest and engagement will increase drastically.
Educational Technology and Mobile Learning: Teachers Easy Guide to The Most Important Web Tools in Education
When it comes to using web resources with our students, time plays a decisive role.It is next to impossible for a busy teacher restricted by curriculum constraints, day to day lesson preparations, assignment corrections, to mention but a few of his chores, to effectively search the web and find the adequate resources to share with his/ her students. Most people just do not have the time to learn all these technologies and some educators pick just one or two websites of interest and start exploring them. This is definitely not the right thing to do particularly if you want to leverage the huge potential of technology into your classroom.There is, however, a simple roudabout to this problem. Look for educational technology blogs ( such as the one you are reading now ) and subscribe to their feeds to stay updated about the latest web tools to use in your instruction.
3 reasons list stories work
Although there are critics of list stories—those in which the author provides a list of tips on achieving a particular task, etc.—the format is extremely valuable for PR professionals, and we should be taking advantage of them. Resources at print publications are continuing to dwindle, which means that editors today often turn to industry thought leaders to develop content. They're much more likely to accept something brief and to the point, like a numbered tip article, than a lengthy essay about a topic—and readers are much more likely to read it. As you think about how to get your clients' names and companies into the discussion, consider structuring the clients' insights into sound bites so they can be published as a list article. Here are three key reasons why this format works: