The Baader-Meinhof Phenomenon
You may have heard about Baader-Meinhof Phenomenon before. In fact, you probably learned about it for the first time very recently. If not, then you just might hear about it again very soon. Baader-Meinhof is the phenomenon where one happens upon some obscure piece of information—often an unfamiliar word or name—and soon afterwards encounters the same subject again, often repeatedly. Anytime the phrase “That’s so weird, I just heard about that the other day” would be appropriate, the utterer is hip-deep in Baader-Meinhof. Most people seem to have experienced the phenomenon at least a few times in their lives, and many people encounter it with such regularity that they anticipate it upon the introduction of new information. The phenomenon bears some similarity to synchronicity, which is the experience of having a highly meaningful coincidence, such as having someone telephone you while you are thinking about them. The reason for this is our brains’ prejudice towards patterns.
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