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5 B2B Email Marketing Goals that Make or Break Results [VIDEO]

Email remains the Swiss Army knife of B2B Marketing. It does a lot of things, and it does them really well. But email’s performance is only as good as your goals. Let’s understand the 5 essential B2B email marketing goals, and learn why you need to focus on each of them. #1 Connecting with new prospects Emails are ideal for starting relationships with potential customers. They enable personalized touches at scale. That’s why 13% of B2B leads come from this channel. Related: A B2B Guide to Winning New Customers and Repeat Business [INFOGRAPHIC] #2 Nurturing leads and opportunities Emails play a key role in keeping leads engaged throughout the sales cycle. They help deliver compelling content at each stage of the sales process. 51% of B2B marketers personalize lead nurturing through email segmentation. Related: Value Your Leads: Lead Nurturing Best Practices to Boost Conversion #3 Automating response to specific triggers Emails provide a personalized way to automatically respond to lead activity.

https://www.callboxinc.com/email-marketing/5-b2b-email-marketing-goals-video/

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