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5 B2B Email Marketing Goals that Make or Break Results [VIDEO]

Email remains the Swiss Army knife of B2B Marketing. It does a lot of things, and it does them really well. But email’s performance is only as good as your goals. Let’s understand the 5 essential B2B email marketing goals, and learn why you need to focus on each of them. #1 Connecting with new prospects Emails are ideal for starting relationships with potential customers. They enable personalized touches at scale. That’s why 13% of B2B leads come from this channel. Related: A B2B Guide to Winning New Customers and Repeat Business [INFOGRAPHIC] #2 Nurturing leads and opportunities Emails play a key role in keeping leads engaged throughout the sales cycle. They help deliver compelling content at each stage of the sales process. 51% of B2B marketers personalize lead nurturing through email segmentation. Related: Value Your Leads: Lead Nurturing Best Practices to Boost Conversion #3 Automating response to specific triggers Emails provide a personalized way to automatically respond to lead activity.

Related:  All about email Marketing (tips and strategies)

Conversations to Conversions: A Rundown of the Top Email Writing Tips According to numbers by Ascend2, at least 82% of B2B and B2C companies are handling email marketing campaigns. And there are several reasons for this. For one, email continues to be an effective means of communicating a brand’s products and services owing to how well it can educate and ultimately convince prospects to make a purchase. In fact, a great deal of a company’s total revenue is due in part through email marketing campaigns – at least those that approach email writing with a keen eye for detail and, more importantly, a great deal of knowledge on what makes people respond to a message in their inboxes.

For List Buyers: Fantastic Leads Databases and Where to Find Them Let’s start this article off by saying that a good marketing campaign has to be supported by a good list. Your social media, email and telemarketing engagements won’t help your bottom line unless you have an archive of active prospects to pursue. But while companies can always invest in building lists all on their own, it takes a lot more to generate contacts that respond instantly to your digital content and cold-calls. Obviously, the best way to make this happen is to have another company do the building for you. But you are not always certain whether the company can actually seek out the prospects that fit your target audience profile.

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Cloud Computing Leads - ITSalesLeads According to research conducted by Forrester, the cloud computing market is anticipated to grow from $58 billion in 2013 to more than $191 billion by the year 2020. That is tantamount to increased competition for the average cloud computing company. Influencing buyers will require seasoned expertise in marketing and technical knowledge about cloud computing products and services. Good news is ITSalesleads provides a focused attention to this niche market. Providing a customized marketing campaign and lead generation services that effectively deliver quality cloud computing leads right onto your table.

B2B Leads : The Marketing Way: Telemarketing for Financial Services: A B2B Lead Generation Guide for Managers Financial institutions that offer lending and banking services need tools and equipment to facilitate their operations. Luckily for them, there are B2B companies that provide such materials. They however confront their own set of dilemmas, one of which is marketing their offers. Marketing financial services via B2B lead generation channels is essential to companies that offer a wide array of financial solutions to their respective audiences. One of many channels is telemarketing.

Best Marketing Tips for Internet Service Providers “We’ll give in to your Need for Speed” Would this do for an ISP marketing slogan? In today’s cutthroat internet business, ISPs need to act more proactively in creating the best marketing gimmicks that sell. Providing customers with a mere basic internet connection to be able to do standard web activities like accessing email accounts, browse or post on social networking sites or download files, are not enough to sustain business stability and continuous patronage. ISPs need to come up with something new all the time.

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