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How Bill Gates-backed vegan Beyond Meat is winning over meat-eaters

How Bill Gates-backed vegan Beyond Meat is winning over meat-eaters
Whatever your burger pleasure, targeting meat-eaters is a smart move — there are way more of them than there are vegans and vegetarians. Only 5 percent of Americans identify as vegetarian and 3 percent vegan, according to a 2017 Gallup poll. Those numbers haven't changed much in the last decade or so. Brown says the company found that 93 percent of the consumers in conventional grocery stores that are buying a Beyond Meat product are also putting animal meat their basket. "So they're buying not only plant based meat, but they're buying animal meat and that's a really important breakthrough for us," Brown tells CNBC Make It. One tipping point in bringing plant-based "meat" to the masses has been the increase in product quality thanks to brands like Beyond Meat, James Kenji López-Alt, chef/partner at Wursthall restaurant in San Mateo, California, tells CNBC Make It. Plus, he says, prices have "reduced drastically" to about the same amount as meat. All this has made Beyond Meat big business.

https://www.cnbc.com/2019/01/21/how-bill-gates-backed-vegan-beyond-meat-is-winning-over-meat-eaters.html

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