Callbox Boosts Event Attendance Rates for CRM Market Leader [Case Study] With its reputation as a key mover in the CRM software space, the Client regularly organizes a number of annual conferences and events aimed at customers, vendors, developers, IT professionals, and industry thought leaders throughout various locations around the world. These are typically high-profile events that generate attendance figures that average in the thousands, as well as receive considerable media coverage particularly from the tech press. While many of the Client’s conferences fulfill both branding and PR objectives, there is also a more tangible marketing (and overall business) goal that underlies most of the company’s events: to attract more people into its far-reaching ecosystem. Among the events lined up for 2017 are three sets of conferences scheduled for January, April, and July. The three events’ target audience consists primarily of decision-makers who deal with marketing technology in some way at small- to medium-sized Hong Kong- and Singapore-based companies.
Software Company Favors Callbox Sales Leads Over Own Contact List Industry IT, Software / Technology Location York, PA, United States Headquarters Campaign Type Lead Generation, Appointment Setting, Data Profiling Target Industries Any ($35M+ Annual Revenue, 65+ Employees) Target Contacts CIOs, CTOs, IT Directors, IT Managers The Client The Client is a Microsoft Certified Business Partner providing global services for industry-specific implementation of Microsoft Dynamics. The Challenge Before engaging Callbox, the Client had difficulty generating a sufficient number of leads for its inside sales team due to a saturated contact list, limited market reach, and changing lead qualification requirements. With its priorities on selling, the Client needed a reliable lead generation partner to fill the gaps that were emerging in its sales pipeline with sales-ready leads, so that its inside sales team could focus on converting those leads into sales, instead of spending their limited time prospecting.
Steer Your Managed IT Firm Away from Lead Generation Mistakes Aside from the well-known IT giants, most IT companies and startups are small. However, the pressure to increase their sales and marketing effectiveness, or keep them ahead over their competitors is real. They have to improvise or fossilize, and part of that is improving their lead generation. The Need for Lead Generation Lead generation is the lifeblood of any company – it gives businesses the resource where to get prospective customers. How to do effective lead generation for IT companies? Generating qualified IT leads and nurturing sales opportunities are accomplished by combining content marketing, relevant data/metrics analysis, lead scoring and validation, and conversion optimization. Moreover, an effective lead generation strategy does not stop there. Adding Valuable Content for Your Target Audience Consumers these days do their own research before they make a purchase decision. Through valuable content, IT decision makers will be able to: Analyzing Relevant Metrics The Bottomline
SaaS HR Firm Speeds Past 2.5x Sales Pipeline Growth with Callbox Building on the success of its cloud-based time attendance management solution, the Client recently rolled out a more internationalized version of its flagship product. As of February 2018, the current platform served 9,500 companies with over 600,000 users, mostly located in Japan. To accelerate its customer acquisition initiatives, the Client sought to expand into several key Southeast Asian countries. The Client’s own research indicated a strong potential for tight product-market fit in the region, placing Southeast Asia as the next major growth driver for the company. By providing an open API that allowed global customers to integrate any payroll system with the Client’s suite of HR software solutions, the company aimed to bring its product portfolio in front of a broader group of potential customers. But first, the company needed help with a key part of their customer acquisition strategy: direct outreach.
Case Study: Callbox’s Three-Step Tactic To Success for Marketing Consulting Specialist Industry Marketing and Advertising, Marketing Consulting Location Kuala Lumpur, Malaysia Headquarters Campaign Type Lead Generation, Appointment Setting, Event Marketing, Call-to-Invite Target Location Singapore, Malaysia Target Contacts CIO, CTO, IT Director, IT Manager, IT Professionals The Client The Client is a Marketing Consulting Agency which was founded in Kuala Lumpur, Malaysia in 2002. The Challenge The Client’s successes in the past did not leave them overconfident and content with their achievements but rather drove them to set their sights higher with plans for expansion of their services in the Southeast Asia by providing service to multinational IT and software companies.
IT Telecom Consultancy Adds Over $1.3M in Sales Pipeline Opportunities The Client The Client provides supplier integration, cost management, and strategic sourcing solutions for IT and telecommunications services. Founded in 1997, the Client targets Fortune 500 and other large companies doing business in a number of industries throughout the United States. The Challenge For the better part of two decades, the Client has carved out a decent market coverage across a broad range of industries. The Client, however, recently ramped up customer acquisition activities in verticals where it lagged behind competitors. The move required committing additional time and people—which were already at a premium internally at the company. Top Reasons Why IT Companies Invest in Outsourced Marketing Updated: May 27, 2019 We’re bringing new life to this article with relevant and up-to-date information. Enjoy! IT, as well as the other industries now see outsourcing as a business strategy and not merely an option as it used to be. In fact, it occupies an integral part in a business marketing growth plan and is considered as a calculable contributor to business success. Transcript: Cost Efficient Outsourced marketing offers more competitive price edge. New Incite comparative analysis report showed that outsource marketing can work on retainer, hourly or project-based basis, which saves the business half the cost. Skills & Experience Outsourced marketers have the skills set and vast experience acquired from managing different campaign types over the years that in-house staff may not have. Related: 5 Research-Backed Reasons to Outsource Your Marketing & Lead Generation Program Staffing Flexibility Decreases hiring and retaining internal sales and marketing staff cost impact. Systems Optimization
Case Study: Australia's Leading Technology Broker Captures More Leads The Client The Client is a certified Microsoft Partner, and Australia’s leading technology broker and retailer of a wide range of brand name technology products. It operates an online store serving a wide client base composed of corporate organizations, academic institutions, government sectors, and resellers throughout the country. The Challenge The Client was seeking an outbound telemarketing partner to promote its IT products and generate leads for its inside sales team. Rather than risk a costly trial-and-error with “generic” telemarketers from unfocused lead generation companies, the Client hired Callbox due to its capability to provide technically sound telemarketers with relevant experience in the IT field. The Callbox Solution At the kick-off meeting the Client was able to speak with each facet of the Callbox team: an account manager, a research and data analyst, two experienced Callbox agents, their team leader, and a quality analyst. The Results