Software Company Favors Callbox Sales Leads Over Own Contact List Industry IT, Software / Technology Location York, PA, United States Headquarters Campaign Type Lead Generation, Appointment Setting, Data Profiling Target Industries Any ($35M+ Annual Revenue, 65+ Employees) Target Contacts CIOs, CTOs, IT Directors, IT Managers The Client The Client is a Microsoft Certified Business Partner providing global services for industry-specific implementation of Microsoft Dynamics. The Challenge Before engaging Callbox, the Client had difficulty generating a sufficient number of leads for its inside sales team due to a saturated contact list, limited market reach, and changing lead qualification requirements. With its priorities on selling, the Client needed a reliable lead generation partner to fill the gaps that were emerging in its sales pipeline with sales-ready leads, so that its inside sales team could focus on converting those leads into sales, instead of spending their limited time prospecting.
Callbox Boosts Event Attendance Rates for CRM Market Leader [Case Study] With its reputation as a key mover in the CRM software space, the Client regularly organizes a number of annual conferences and events aimed at customers, vendors, developers, IT professionals, and industry thought leaders throughout various locations around the world. These are typically high-profile events that generate attendance figures that average in the thousands, as well as receive considerable media coverage particularly from the tech press. While many of the Client’s conferences fulfill both branding and PR objectives, there is also a more tangible marketing (and overall business) goal that underlies most of the company’s events: to attract more people into its far-reaching ecosystem. Among the events lined up for 2017 are three sets of conferences scheduled for January, April, and July. All three events are set to take place in Hong Kong and Singapore, showcasing insights on Asian business innovation and customer experience.
Callbox Caused Significant Pipeline Growth for Cybersecurity Lead Apart from expanding their market reach to neighboring nations, Malaysia and Hong Kong, the Client also needed to address some vague issues about their product. The Client needed to educate their target customers further than their anti-malware tool does more than just removing known viruses, but can isolate and remove trojans, block or flag malware and detect threatening files and behaviours that are common in viruses. Although news and updates about their products were regularly published via newsletters, and webinars and in-person events were held, the cybersecurity expert decided to look for a partner who can provide proven process and tools that could speed up information dissemination to target customers, as well as generate leads and appointments to grow their sales pipeline. Callbox tailored a multi-touch, multi-channel account-based marketing campaign for the Client. Account Research and Selection The Client specified their target industries and decision makers.
Steer Your Managed IT Firm Away from Lead Generation Mistakes Aside from the well-known IT giants, most IT companies and startups are small. However, the pressure to increase their sales and marketing effectiveness, or keep them ahead over their competitors is real. They have to improvise or fossilize, and part of that is improving their lead generation. The Need for Lead Generation Lead generation is the lifeblood of any company – it gives businesses the resource where to get prospective customers. How to do effective lead generation for IT companies? Generating qualified IT leads and nurturing sales opportunities are accomplished by combining content marketing, relevant data/metrics analysis, lead scoring and validation, and conversion optimization. Moreover, an effective lead generation strategy does not stop there. Adding Valuable Content for Your Target Audience Consumers these days do their own research before they make a purchase decision. Through valuable content, IT decision makers will be able to: Analyzing Relevant Metrics The Bottomline
IT Telecom Consultancy Adds Over $1.3M in Sales Pipeline Opportunities The Client The Client provides supplier integration, cost management, and strategic sourcing solutions for IT and telecommunications services. Founded in 1997, the Client targets Fortune 500 and other large companies doing business in a number of industries throughout the United States. The Challenge For the better part of two decades, the Client has carved out a decent market coverage across a broad range of industries. The Client, however, recently ramped up customer acquisition activities in verticals where it lagged behind competitors. The move required committing additional time and people—which were already at a premium internally at the company. Case Study: Callbox’s Three-Step Tactic To Success for Marketing Consulting Specialist Industry Marketing and Advertising, Marketing Consulting Location Kuala Lumpur, Malaysia Headquarters Campaign Type Lead Generation, Appointment Setting, Event Marketing, Call-to-Invite Target Location Singapore, Malaysia Target Contacts CIO, CTO, IT Director, IT Manager, IT Professionals The Client The Client is a Marketing Consulting Agency which was founded in Kuala Lumpur, Malaysia in 2002. The Challenge The Client’s successes in the past did not leave them overconfident and content with their achievements but rather drove them to set their sights higher with plans for expansion of their services in the Southeast Asia by providing service to multinational IT and software companies.
Callbox Among the Top 10 Lead Generation Companies During COVID-19 The outbreak of the global pandemic this year has truly turned the business world upside down. It’s often said that online businesses have been deemed the “winners” of the pandemic, but what have been the effects for traditional brick-and-mortar businesses. Due to the global shift, many businesses had to adjust and shift from traditional to digital mediums. In addition, new challenges arose in terms of being able to effectively market your products and increase your brand awareness. This has given lead generation services providers new opportunities to partner up with businesses that have been particularly struggling in this area. On December 2, VSynergize Outsourcing ranked Callbox at number two of the best Demand Generation companies. Started off as a CA-based startup company in 2004, Callbox has since become the largest B2B marketing and sales support service provider for businesses and organizations worldwide. We are honored to have been recognized for our values and services.
Top Reasons Why IT Companies Invest in Outsourced Marketing Updated: May 27, 2019 We’re bringing new life to this article with relevant and up-to-date information. Enjoy! IT, as well as the other industries now see outsourcing as a business strategy and not merely an option as it used to be. In fact, it occupies an integral part in a business marketing growth plan and is considered as a calculable contributor to business success. Transcript: Cost Efficient Outsourced marketing offers more competitive price edge. New Incite comparative analysis report showed that outsource marketing can work on retainer, hourly or project-based basis, which saves the business half the cost. Skills & Experience Outsourced marketers have the skills set and vast experience acquired from managing different campaign types over the years that in-house staff may not have. Related: 5 Research-Backed Reasons to Outsource Your Marketing & Lead Generation Program Staffing Flexibility Decreases hiring and retaining internal sales and marketing staff cost impact. Systems Optimization