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The Building Blocks of a High-Impact MarTech Stack [VIDEO]

In April,’s Scott Brinker published the much-awaited 2018 edition of his Marketing Technology Landscape Supergraphic. Among other things, the chart showed a vibrant but dizzying rate of growth for the field of MarTech: 6,829 solutions (up 27% from 2017)6,242 different MarTech vendors49 MarTech software categories For marketers looking to build or maintain their tech stacks, those figures can seem very daunting. So, how do you find the right MarTech tools for you underneath all the mountain of possible options? The secret, says Mary Wallace at MarTech Today, is to understand that putting together or optimizing a MarTech stack is an evolution, not a revolution. That’s what we explore in this short video. Digital Marketing ToolsDirect Outreach ToolsContent Experience PlatformsCustomer Relationship Management (CRM)Marketing Automation Platform (MAP)Analytics SoftwareCollaboration Tools Related: Not Just an Address Book: 4 Hacks to Turn a CRM into a True Sales Tool

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