Signs To Watch For In An IT Consulting Leads Provider IT consulting has by far gained a lot of appeal over the years. With the development of new technologies and software, IT consulting services have become essential for keeping companies in the industry competitive. But consulting firms also need to stay ahead in the game by attracting more leads and convert them into clients. To be sure, you have to look for a marketing company that has all the right stuff for delivering hard-hitting results. For that, it is essential to ask yourself these questions before inviting someone on board. #1. More than just creative talking points, the firm should have a vision or what it wants to achieve – for you and for itself. #2. A service is nothing without its employees, so you have to know how the firm treats its pool of talents. Related: Pro Tips for Drawing In More IT Consulting Clients #3. Any marketing agency worth its salt should know what it is going to do in terms of realizing the expectations of their clients. #4. Dial 888.529. 0871
Top 5 Sales Blind Spots in the IT and Software Industry “Is your sales process be considered an asset or a liability when it comes to closing deals? Most of the time, it’s easier to see the blind spots of others than our own. In sales, ignorance is a disadvantage. According to Apttus and Adobe 2014 Sales Survey, many organizations are unaware that their processes are lengthening sales cycles and bleeding top – line revenue. When we say blind spots, we’re not only talking about Sales Reps. Here are some of the biggest blind spots of CEOs and Sales Managers in IT and Software Industry. #1: “We hire professional and experienced sales reps, so we can save money on training.” IT and Software industry have their own language. Related: Have you been Bitten by a Snake Oil Salesman? #2: “We have good relationship with our clients.” Good job! Related: Nurturing Current Clients to Renew their Contracts: The Callbox Way! #3: “Salespeople are motivated by money.” Sure, money is a great way to motivate your reps to perform well. Over or Under-Selling Solution…
For List Buyers: Fantastic Leads Databases and Where to Find Them Let’s start this article off by saying that a good marketing campaign has to be supported by a good list. Your social media, email and telemarketing engagements won’t help your bottom line unless you have an archive of active prospects to pursue. But while companies can always invest in building lists all on their own, it takes a lot more to generate contacts that respond instantly to your digital content and cold-calls. Obviously, the best way to make this happen is to have another company do the building for you. For sure, list-building is such a complex process. With that said, buying a leads list has to be the safest and most effective method for companies to implement. But even though list buying sounds like a more attractive and easier choice, it has its drawbacks, too. The quality of your leads list will not only determine the number of prospects you will be able to generate, it also functions to support your brand’s reputation. ESalesdata.com ZoomInfo.com Hoovers.com
Classification of Leads: Hot, Warm or Cold Learn the basics of classifying sales leads and start fine-tuning your lead generation process right away. Video Transcript: A typical telemarketer makes at least 140 live calls, talks to at least 40 decision-makers, acquires at least 10 fresh contact emails, and sends out reference materials to at least 140 contacts – all in a day’s work. That looks quite a lot to finish in a plate – unless you’re a foodie. Do all these guarantee a Lead? Let’s see. Each qualified lead follows a set of criteria. Hot Lead Sizzling and sumptuous to your eyes… Yes, it’s a Lead! B is for Budget The prospect has set or prepared a budget and is just ready for disposal at anytime a project proposal is approved by the management. Qualifying questions for this criterion would be: Do you have a budget? A for Authority The contact person you speak to could either be the Person In charge, or the Recommender. Qualifying questions are: Are you the person in charge/recommender on this project? N is for Need T is for Timeframe
How to Make your Tech Startup Standout Unlike before, basically, anyone can start their own business with as little capital as possible. This is because of the fact that as technology continues to advance, more demands are being created. Along with that, solutions that will meet these demands are also being conceptualized The growth of the IT industry, in particular, is spurned on by innovations that result in people expecting more evolutions in certain types of products and services. The business world is fortunate enough to have a corps of talents – most of whom are fresh out of college, to say the least! Do you have a good IT product or service that deserves the attention of businesses? Craft an online persona Right off the bat, the best way you can put your brand front and center is to make use of web platforms such as blogs and social media services. Startups need to go beyond the usual notions of SEO and digital marketing and instead look for fresh ideas. Related: 3 Ways to Generate Leads Using Social Media
5 Things to Know Before Outsourcing your Lead Generation Despite incurring losses two years ago, the outsourcing industry is currently on the uptick and this is due to several developments within and outside the country. For a fact, the cost of doing business in the United States is steadily increasing, which has resulted in companies much of their operations to countries like India and the Philippines. As marketing budgets continue to rise, businesses are aiming towards improving their capabilities in lead generation. Cost efficiency is one important factor in this respect, and businesses will have to invest in lead generation strategies that allow them to explore possible sales opportunities and maintain a high-profit margin. By outsourcing your lead generation, you will be able to generate better revenue from your marketing efforts. Here are the 5 things you should know before outsourcing your lead generation campaign. 1. Before outsourcing your lead generation, it’s always best to know the fine details of your campaign first. 2. 3. 4. 5.
Selling Tips to Make Prospects Buy your Software Selling software shouldn’t really be much of a trouble, especially if you happen to be an experienced vendor who knows his market all too well. Still, there is a need for tech companies to up their marketing game, and getting decision-makers to consider purchasing your product involves more than just reading up on Marketing “How-To’s.” Be it as it may, lead generation and appointment setting remain the most crucial aspects in selling software and IT products. On the B2B side, more has to be done for companies to maximize their revenues, lessen costs and losses, and remain competitive in the battlefield. With software startups sprouting here and there like mushrooms, it can be difficult even for veteran brands to remain consistent in selling their software. For our part, we offer you some of the best tips to consider to stay ahead, starting with: #1. You guessed it right. Example of content you should be sharing. Related: The Five Elements of Quality Content (According to an End-user) #2.
5 Winning Sales Cadence Examples (and Lessons to Draw from Them) So you finally have leads flowing into your pipeline. Now what? Which leads do you contact first? If you haven’t yet fully answered all these questions or aren’t very sure of your answers, then chances are you need to develop a solid sales cadence for your sales team (or your current one needs some refining). This post helps you build a winning sales cadence by taking a look at examples that have already been shown to work. Related: A Crash Course on Lead Nurturing… And Why it Matters Sales Cadence: Some Basics To make sure we’re on the same page, let’s first lay out some sales cadence preliminaries: what it exactly is, why you need one, and what other things to have on hand. A sales cadence is simply a timeline of sales activities and methods reps follow to engage leads. In this case, the sales cadence tells you when and how to contact the lead after completing the form (e.g., email on day 1, call on day 2, send a follow-up message on day 3, etc.). Sales Cadence Examples Example 1
How To Obtain Qualified ISP Sales Leads At the present time, the population of people who are using the Internet has tremendously ballooned. This surge in the demand is truly a gospel for ISPs or Internet service providers. And since the world is bracing itself for an IT generation, the Internet is not anymore a privilege but it now slowly becomes a necessity. This big opportunity should not be slipped away by companies in the industry. I bet you would not, in any way you can. But, you are also well aware that an effective marketing strategy should work before these chances will be converted into new customers and huge return on investment. Obtain a leads database that contains up-to-date business contact information of fresh, targeted leads.Implement an IT telemarketing program. This layout may be simple when read.
A Rundown of the Benefits of Marketing Automation for Healthcare Services Health is wealth, and we can never really deny the fact that we have to invest a great deal on efficient diagnostic and treatment tools to better address important medical concerns. Now more than ever, people are looking towards the healthcare sector for innovations that will lower costs and bring better results. It is against this backdrop that major players in the field of medical technology are putting more emphasis on quality care to meet an ever-increasing demand for specific services and equipment for specialty care. In fact, in the United States, overall healthcare expenditures have reached a whopping $3 trillion in 2014. These numbers drive home the point that that major healthcare providers are compelled to do more in terms of getting a good share of the market. B2B lead generation is essential to achieving these objectives, but setting up a campaign that’s designed to attract more buyers is better said than done. This is where the magic of marketing automation comes in.
4 Trends That Will Drive B2B Healthcare Marketing in 2019 Marketers have chosen a profession that constantly changes and evolves to meet the needs and wants of the customers. Therefore, it has become the industry norm to look out for the latest trends so they remain relevant and useful. Marketers cannot risk getting too comfortable no matter how effective their methods are. Expanding the knowledge on the new healthcare marketing trends can be rewarding though. Video as a healthcare and medical marketing strategy 2019 is the year when healthcare marketing is expected to turn away from the old-fashioned theme and move forward instead to a more technologically-driven trend – video. Videos continue to evolve and can be used as a sales and marketing tool. Healthcare businesses that include a video on their website are more likely to land on page one of Google’s search results. There are two ways to use video as a marketing effort in promoting services. Related: Social Media for Healthcare: Modern SMM Procedures to Utilize Educational content
ABM-Focused Campaigns Double Sales Opportunities for Managed Cloud Firm Campaign Type Lead Generation, Appointment Setting Target Location Ohio, New York, Pennsylvania, Maryland… Target Industries Manufacturing, Distribution, Banking, Insurance Target Contacts CIO, CTO, CFO, CEO, Managing Director The Client The Client is an Austin, TX-based company that provides managed cloud solutions tailored for the security, middleware, and database needs of enterprise customers. The Challenge The Client, an Austin, TX-based managed cloud services provider with Fortune Global 500 customers in a number of countries worldwide, wanted to expand its market presence much closer to home with an intensified push for increased market share in over a dozen U.S. states. With the help of its newly launched ABM program, the company has already made some progress toward this planned expansion. The Client, however, understood they needed to scale this up in order to make their funnel numbers work. The Goals
10 Marketing Strategies to Fuel Your Business Growth You need more than one strategy. You need a strategy for every opportunity. September 12, 2017 12 min read Opinions expressed by Entrepreneur contributors are their own. Growing a business isn't easy. However, identifying the right strategies to market your business is often likened to rocket science. The truth is that what got you to this point in business is likely not going to get you to the next level. What does it take to do that? What are the best marketing strategies to use? Most businesses are faced with a conundrum. There is no obvious and clear answer to that question that covers all situations. Either way you slice it, as long as the fundamentals of a sound business are there and you're working tirelessly to build an authentic relationship with the consumer by sincerely trying to add value, then there are 10 go-to strategies you can use to market any business online. 1. You can't ignore social media. Related: 10 Laws of Social Media Marketing 2. The hardest part? 3. 4. 5. 6. 7.