Longaberger launches new digital social selling business model 71 Photos Longaberger through the years 1 of 71 Autoplay Show Thumbnails Show Captions NEWARK -- Purchases are all online instead of through home shows and sales are made through home and life stylists instead of consultants, but Longaberger baskets are selling again. Xcel Brands, a media and consumer products company engaged in direct-to-consumer sales and new owner of Longaberger, recently announced the launch of a new digital social selling business model for the basket maker. A year ago, it seemed the manufacture and sale of Longaberger baskets had ended, with the company's suspension of operations in May and a bankruptcy court's decision in October, allowing for liquidation of company assets. In November, Jim Lepi, co-founder and CEO of Dresden & Company, and Robert D'Loren, CEO of Xcel Brands, announced an agreement between the companies to enter into a license for the manufacturing of Longaberger handcrafted baskets. More: Dresden & Co contracted to make Longaberger branded baskets
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Instagram Is Coming for Your Sock Drawer In 2015, the year the two women met, Teplin and Shearer were in their early 30s, mothers of young children and recent transplants to Nashville (Teplin from San Francisco; Shearer from Los Angeles). They are also both Jewish, which made them something of a novelty in their new hometown. (“There were, like, 11 of us,” they joke.) Technically, their business was organizing clients’ homes in Nashville. Perhaps the most obvious inspiration was the trend of bookshelves grouped according to the color of book jacket and arranged in Roygbiv order — a look that appeared in the pages of glossy magazines like Domino in the late aughts and spread quickly on Pinterest. But it wasn’t until Instagram introduced Stories, about a year into their business, that the Home Edit really gained traction. Their husbands, children and the aforementioned Roberta make appearances on their Stories, but it’s mostly the women, who spend more time together than they do with their families.
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Christian women must reject Donald Trump if church leaders won't By supporting Donald Trump, evangelical leaders are failing us and failing the Gospel. Christian women must step up where our church leaders won't. As a proud granddaughter of the man largely credited for beginning the evangelical movement, the late Billy Graham, the past few years have led me to reflect on how much has changed within that movement in America. I have spent my entire life in the church, with every big decision guided by my faith. But now I feel homeless. Most of these women walked into a voting booth in 2016 believing they were choosing between two difficult options. I feel it every time our president talks about government housing having no place in America’s suburbs. I feel this tug every time our president or his followers speak about the wall, designed to keep out the very people Scripture tells us to welcome. The church honors Trump before God A false gospel: Trump and the 'prosperity gospel' sell false promises to credulous evangelical Christians How did we get here?
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