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Callbox Gives HR Consulting Client Base a Boost [CASE STUDY]

The Client partnered with Callbox after a stringent RFP process, pointing to the latter’s substantial roster of satisfied customers in Singapore as a key differentiator. The Callbox team then worked alongside representatives from the Client to plan out the objectives, activities, and timelines for an integrated appointment setting campaign. The overall strategy centered on engaging prospects through targeted calls complemented by timely email touch points. The Client wanted the campaign to focus only on companies operating in Singapore and excluded firms providing consulting and training services. Some campaign activities that contributed to its success were: 1. 2. 3. Related:  Social Media MarketingCallbox Success Stories

Callbox Pipeline CRM - Lead Management and Marketing Automation 2. Running your Lead Generation Program EMAIL: Lead Nurture Tool We use the powerful Lead Nurture Tool to launch your multi-channel, multi-step campaign to nurture your leads over a period of time, until they are ready to become customers. See how the Lead Nurture Tool works VOICE: SMART Calling SMART Calling is designed to get your Callbox Team to call your prospects at times when engagement and conversion rates are most optimal, leading to a higher percentage of success. Get the inside look on SMART Calling SOCIAL: Business Connections Callbox Pipeline’s social media feature allows your Callbox team to systematically scour the web for prospects whose profiles match those that are in your list and connect with them. CHAT: SalesChat 365 Callbox’s 24/7 live chat service for your business allows us to take sales-related inquiries, qualify them for you and even book them for appointments. This is how we make SalesChat 365 work Feed your curiosity – read about Remarketing here

Callbox Seamlessly Pivots Campaign as HR Software Firm Rebrands 1. The Client submitted a list of 300 companies (100 from each target country) for Callbox to profile. 2. Callbox then identified all relevant decision makers (persons in charge of HR, recruitment, and talent acquisition) from each company, using records from Callbox’s in-house database and through desk research. 3. 1. 2. 3.

Case Study: Software Retailer Revamps Marketing Strategy, Improves Conversion Industry Software, Microsoft Dynamics NAV, Technology Campaign Type Lead Generation, Appointment Setting Target Location Arkansas, New Mexico, Los Angeles, Oklahoma, Texas Target Industries Manufacturing Target Contacts CIO, CTO, IT Director, IT Manager The Client The Client is a gold-certified Microsoft Partner based in Texas, USA. The Challenge Before contacting Callbox, the Client relied mainly on repeat business and word-of-mouth endorsements from its past and existing customers to generate sales leads.

Lead Generation Solutions for Marketing & Advertising Industry - Callbox While parameters for qualified advertising sales leads are not always the same with every advertising company, we are always able to find a fitting solution for each of our clients. We promote your advertising services to high profile decision makers such as Sales Managers, Chief Marketing Officers, Sales and Marketing Directors and VPs, CEOs, and Presidents of various corporations, non-profit organizations, and government agencies. Our solutions are designed to reach the following target clients: Fortune 100, 500 and 1000 companiesRetail businesses with multiple locationsService businessesAutomotive businessesAdvertising agenciesSign makersHealthcare companiesCompanies that frequently advertise in catalogs or magazines Our lead generation services provide leverage to online/offline advertising campaigns including: Display AdvertisingDirect Mail AdvertisingPrint AdvertisingSales PromotionMedia Planning and BuyingInteractive AdvertisingEvent Creation / Event Marketing

Capturing Advertisers for Upscale Direct Mailer The Client The Client is a $50 million direct mail company delivering upscale prospects to advertisers of high-end products and services. They link people in upscale owner-occupied homes with the products and services they desire. The Client produces and mails decks of eye-catching, full-color, glossy postcards to this highly desirable, yet difficult-to-target, demographic. Their decks reach approximately 11 million unique homes a year, an annual circulation of more than 44 million card pack impressions. Based in Tampa, Fla., the Client has 78 franchisees in 125 markets. The Challenge Despite its huge client base and nationwide coverage, the Client needed a partner to provide them with a steady flow of advertisers. The Callbox Solution An Appointment Setting Campaign was launched to capture advertisers that catered to affluent homeowners. Assessment and List Preparation Cold Calling and Appointment Setting The Results Satisfied Client Refers Callbox to Over 15 Franchises

Callbox Boosts Event Attendance Rates for CRM Market Leader [Case Study] With its reputation as a key mover in the CRM software space, the Client regularly organizes a number of annual conferences and events aimed at customers, vendors, developers, IT professionals, and industry thought leaders throughout various locations around the world. These are typically high-profile events that generate attendance figures that average in the thousands, as well as receive considerable media coverage particularly from the tech press. While many of the Client’s conferences fulfill both branding and PR objectives, there is also a more tangible marketing (and overall business) goal that underlies most of the company’s events: to attract more people into its far-reaching ecosystem. Among the events lined up for 2017 are three sets of conferences scheduled for January, April, and July. The three events’ target audience consists primarily of decision-makers who deal with marketing technology in some way at small- to medium-sized Hong Kong- and Singapore-based companies.

Callbox provides Multi-touch, Multi-channel strategy Callbox provides Multi-touch, Multi-channel strategy – helping global businesses generate qualified sales leads, reach their target customers and boost conversion rates with sales prospecting. Backed by 14 years of experience in specialized industries and intuitive marketing technology, we give you the ability to scale your sales team to a marketing powerhouse as we utilize our mastery of the prospecting process. We connect with your decision makers through live, one-on-one conversations enhanced through email, social media, search, and direct marketing channels throughout different points in the conversion cycle. Equipped with an understanding of your business requirements, we design a lead generation solution that delivers simply what you need: qualified sales leads and appointments.

Case Study: Callbox Passes Diagnostic Test with Flying Colors Campaign Type Lead Generation Target Industries Laboratory and collection sites, Staffing and temporary agencies, Security agencies, Rehabilitation centers, Probation, Occupational health & Behavioral health Target Contacts C-suite, Quality Analyst, Portfolio Manager, COO, CIO, CTO, Physicians, Manager/Director or PICs The Client Incorporated in 2002, The Client is a National O.E.M. and distributor of in-vitro diagnostic products, selling 2 million drug tests annually and growing into one of the largest distributors of rapid on-site drug tests in the United States. The Challenge In line with its primary goal to provide high quality drug testing products with outstanding service at affordable prices, the company sought the assistance of a business solutions partner to be able to reach and capture a chunk of the market shared with competitors. Campaign Type Lead Generation Target Industries Target Contacts The Client The Challenge

Case Study: Australian Software Vendor Taps Callbox to Fast-track Sales in Asia-Pacific Industry Software (Practice Management, Tracking Software) Headquarters Sydney, Australia Campaign Type Lead Generation, Appointment Setting Target Location Australia (Sydney, Melbourne, Queensland); New Zealand, Brunei, India Target Industries Any (100M+ Annual Revenue) Target Contacts IT Directors, CIOs, CTOs, IT Managers The Client The Client is a well-known software company in Australia which develops and distributes practice management and tracking software for large companies. The Challenge The Client has excellent brand recognition in Australia and its products have strong market potential.

Future Trends in the Hospitality Industry: Millennials and Social Media Rule For the longest time, the hospitality industry has been this stable, undisturbed market where progress is steady and revenue is pouring in consistently, year in and year out. Big names keep on getting bigger, widening their breadth, tightening their hold on the market. And then Airbnb happened. Needless to say, it caused a stir within the hospitality industry.It might even have shaken up a few organizations which were more passive than proactive in their business approach. But this was more than five years ago. Priority on Millennials Millennial. According to www.ehotelier.com, the Millennial traveller, already makes up over one third of the world’s hotel guests, with predictions that they will reach over 50 per cent by 2020. Companies need to be aware of this trend and craft a strategy based on these demographic’s habits and traits — they’re young and enthusiastic and spontaneous and most that have substantial savings take advantage of the cheaper travel and accommodation rates.

Lead Nurturing Tool - Lead Management System - Callbox Lead Nurturing Done Right. Simple. Smart. Effective. You’ve heard about Marketo, Eloqua, and Hubspot, right? Big and popular as these companies are, their success in marketing is founded on one basic principle: sending the right message to the right person at the right time. However, most lead nurturing systems are too expensive and time consuming to set up. Callbox Pipeline provides you with an intelligent, easy-to-use lead nurturing system without the clunky interfaces and overpriced tools.

IT Security Provider Taps into APAC Markets with Callbox Campaign Campaign Type Appointment Setting Target Location Australia and Philippines Target Industries For Australia: Leisure, Gym, Health and Fitness Clubs, Sports Clubs, Membership Organizations For Philippines: BPO and Manufacturing Target Contacts For Australia: Membership Managers, Club Managers, Admin Managers For Philippines: IT Managers, HR, Purchasing, Security Managers The Client The Client is the China office of a U.S. The Challenge The Client is looking to capture a huge part of the growing demand for smart cards and personal identification applications in the APAC region. In line with this, the Client’s strategy calls for targeting organizations that issue cards to employees or members in order to position its solutions as an alternative to legacy systems or other secure identity brands.

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