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Welcome to Route 21
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We Are Social - agenzia social media / digital PR The New Literacies Are you familiar with the Pacific Northwest tree octopus? Most likely not. Good thing there is a Web site on the Internet to tell you all about it! According to the tree octopus site,, this solitary cephalopod resides in the temperate rainforests of the Olympic Peninsula on North America's west coast. Surprised? "Knowing truth from fiction on the Internet is a huge problem," says Kenneth Eastwood, superintendent of Middletown City (N.Y.) Apparently high-performing online readers are not so high performing after all. It might seem that evaluating information online-just one form of "new literacy"-and reading a book-more of a foundational literacy-are pretty much the same thing. 21st Century Skills Foundational or traditional literacy is about print on a page, or decoding and making sense of words, images and other content that a reader can string together and then begin to comprehend. The new literacies encompass much more. New Literacies Research Lab

Liste EN VRAC de réseaux sociaux Votre patron vous tanne pour investir les réseaux sociaux ? Vous pensez que vous arriverez à développer l’audience de votre site en allant sur tous les réseaux sociaux ? Vous avez pour projet de construire un énième réseau social hyper génial ou hyper généralisé ou hyper niche ? Vous voulez embrouiller encore + quelques investisseurs en leur décrivant comment on va parler de votre site de location de mouches à une aile sur tous les réseaux sociaux ? Vous avez tous un point en commun : vous cherchez la liste de tous les réseaux sociaux :-)) Tubbydev a pensé à vous en lisant quelques trucs sur les réseaux sociaux (qu’on ne décrira pas ici car sinon tout el monde évitera de donner des infos sur les réseaux sociaux tellement c’est facile à voler ;-))) donc voici quelques liens qui vous permettront de trouver tous les réseaux sociaux: Liste générale de réseaux sociaux: Commentaires sur: Liste de réseaux sociaux Cordialement

How to Adopt a Social Media Lifestyle While most small business owners are starting to realize that social media is a necessary part of any marketing strategy, as a social media coach, the question I get most often is how to add social media to a day that is already way too full. For those of us working as solopreneurs or small business owners, it may, at times, feel like we are working virtually around the clock so when are we really supposed to tweet, post or blog? I’ll admit creating a social media plan that will stick is like starting an exercise program. You just have to take that leap and do it. 5 tips to make the social media lifestyle change Coffee and Twitter: For most of us, a morning cup of coffee is sacred. When you decide to include social media into your business and marketing strategy, it is important to be consistent and be present in order to truly engage your audience and increase your online visibility. Connect: Authored by: Ali Goldfield See complete profile

5 Ways To Be Recognized as A Social Media Influencer Can You Recognize A Social Media Influencer, When You See Them? Well the obvious answer is yes, absolutely you can. Think of some of your favorite Social Media Influencers, why you choose to follow them and how they influence you personally. Although many of the effective principles are paralleled, leading and influencing in the world of social media can sometimes be more difficult than leading/influencing in a traditional leadership/work settings. The social media influencer has to lead purely through relational, cause and content equity. Social Media Influence is not simply about the numbers but rather about value. On the other hand @revrunwisdom is probably one of the most influential individuals on Twitter. Actress @Alyssa_Milano is a social media influencer, not because she is an actress but rather because she adds tons of value by sharing relevant content, promoting causes, sharing her life and being herself. 5 Ways To Be Recognized as A Social Media Influencer: 1.)

Comunicazione Generativa - communication matters 5 Key Characteristics Every Social Media Community Manager Should Have Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? You know, the person that manages the whole thing? It seems crazy, in the midst of a global financial crisis, to suggest that companies should go to the expense of hiring a community manager to oversee their social media presences. First, what are the benefits of having a community manager? By employing a team of full-time and part-time community managers, we’ve cut down on the number of sales people we need to employ because the inbound leads we’re producing are highly qualified. We've also noticed that employing a community manager drives approximately 30% more traffic to our website every month . Where does the community manager role fit? We have packaged the model into a 5-step methodology we call Zoober: listen, create, engage, transform, grow. 1) Sets Up and Manages Profiles 2) Listens to the Buzz

Conversation Agent Customers are going more and more online, and are becoming increasingly demanding. They choose when and where to ask questions, talk about issues and share complaints, blurring the line between Marketing and Customer Service. Social technologies have a way of blurring traditional (and I would add artificial) lines. Is the customer finally in charge? Many brands have already accepted that customers turn to social networks for service and support, and they are listening and responding. I have 59 brands on the list so far. Customer service via social A new study from NM Incite (you'll need to fill out a form to download) explains why customers turn to social for service and support. Actually, the report doesn't truly get into why except to summarize recent data from surveying a representative group of 2000 U.S. social media users over the age of 18 using Nielsen’s online panel. It found that: - use of social customer service is consistently high across gender, income and education levels

100 parole per comunicare il sociale: un glossario condiviso di Rossella Sobrero Migliorare la conoscenza tra i comunicatori (in particolare coloro che operano nelle imprese e nella PA) e le organizzazioni del Terzo Settore (associazioni di volontariato, di promozione sociale, Fondazioni, Organizzazioni Non Governative, etc.): questo l’obiettivo che si è dato il Gruppo di lavoro Ferpi Sociale nei suoi primi mesi di attività. Anche per questo è stato creato un Tavolo di confronto con il Terzo Settore che si è dato alcuni compiti: trovare un linguaggio condiviso, avviare partnership utili a portare a una contaminazione positiva tra comunicatori e operatori sociali, avviare lo studio di indicatori di efficacia e efficienza. Un percorso per consentire alle organizzazioni non profit di capire meglio il valore della comunicazione e l’importanza strategica della gestione delle relazioni e per permettere a chi opera in imprese for profit e PA di conoscere meglio ruolo sociale e valore economico del Terzo Settore. Le prime 100 parole

10 Qualities of an Effective Community Manager As more companies and more industries buy into the benefits of social media and community development, the number of job opportunities available for professionals with community-building skills also continue to grow. Companies are looking for professionals who can blend their skills to effectively deliver updates to a community, but also have the ability to tap into that community to collect feedback for a company to use for improving its product or delivering its message. While the job opportunities grow, so to do the number of professionals who include community skills on their resumes and profiles. On LinkedIn alone, the number of people who have added "Community Management" to their skills list is up 46% year-over-year. But being a quality community manager goes beyond having the knowledge and background to use social media networks. 1. It's no surprise that the person who is acting as a representative of the brand should have strong people skills. 2. 3. 4. 5. 6. 7. 8. 9. 10.

If You Call Yourself A Social Media Expert You’re Probably a Fraud I hate people who call themselves a social media expert. Or guru. Or ninja. Or any of those other terms. To me that sounds as stupid as someone calling themselves a Facebook expert or a Twitter expert or even an Internet expert. Experts never call themselves experts, so it is a clear sign of a fraud. – @dcborn61 Social media is a tool to foster relationships and connections. When I sit down and talk to people about social media I am usually asked which platform is my favorite. Related Resources from B2C» Free Webcast: Native Advertising - What Is It & Why Content Marketers Should Care What rubs me the wrong way completely is when people call themselves an expert or guru and do not keep up with their own social media efforts! I don’t trust anyone who calls themselves an expert. – @MattLaCasse Having run social media for a business before I can attest that it is exhausting. The lines between the personal self and the professional self are blended. – @heyheyman Recommended Reading

Daniela Panosetti. Apocalittico sarà lei. Intervista a Umberto Eco Assenza di confronto critico, appiattimento sul presente, mancanza di adeguati filtri all’eccesso informativo. I punti critici del web e in generale dell'attuale temperie culturale secondo Umberto Eco. “Apocalittico” sì, ma solo a metà. Un cura infatti c’è: passare dall’indiscriminata presa di parola a una consapevole “presa” di memoria. Una semplice etichetta, persino un po' furba, nata dall'esigenza di trovare una sintesi fulminante a una manciata di saggi su argomenti assai diversi – dai Penauts alla musica di consumo, dal kitsch al linguaggio televisivo – ma tutti in qualche modo dedicati a dare un'inedita dignità di studio all'ormai affermata cultura di massa. A sentire l'autore, che ne ha raccontato più volte la genesi, la felicissima (e cordialmente odiata) formula “Apocalittici e integrati” è frutto di un puro caso. Una trovata fortuita, insomma. Umberto Eco in un disegno di Tullio Pericoli “Apocalittici e integrati” compie cinquant’anni. Che ci sono gradi. Assolutamente sì.