Telecom Campaign Ideas for 2018: Consultative + Digital Marketing | Callbox in Encino, CA 91316 We all know what consultative selling looks like. It’s when reps actively apply Seth Godin’s principle of finding products for customers rather than customers for products. In complex-sale industries such as business telecom, consultative selling remains the core selling philosophy. But in order for consultative selling to work, the marketing side of the process has to align with the sales focus. Today’s blog post boils all of this down into a number of practical telecom campaign ideas and tips. Put marketing and sales on the same page first According to an American Marketing Association (AMA) article, the misalignment between marketing and sales is as old as the corporate world itself. In a nutshell, here are some proven best practices that help ensure marketing and sales stay on the same page: Become an expert in the prospect’s business Prospect research continues to be a consultative selling best practice. Make it easier to solve a business problem The Takeaway
VoIP Partners with Callbox, Gains 150+ Leads, Appointments, and New Prospects Find out how we helped a US-based VoIP company generate 150+ leads, appointments, and prospects with our telco-focused account-based marketing approach The Client is a US-based VoIP company that focuses on providing telephone voice and data communication services as well as developing software for IP communications and telephony systems. Having had previous difficulties in meeting their numbers, the company has decided to turn to Callbox to help them boost their campaign results. After the initial three-month program, Callbox generated a total of 39 qualified appointments, 41 completed leads, and 78 new prospects. Check out the Full List of our Clients’ Success Stories Watch Callbox Videos and Revamp your Marketing Campaign!
Callbox Dishes Out The Leads The Client The Client is one of the premier retailers of Dish Network, the United States’ lowest priced all digital satellite provider. Dish Network offers a variety of HD programming such as theater-quality movie channels, educational and nature programming, Pay-Per-View HD movies, and HD broadcasts of special events, including concerts, boxing matches and professional sporting events. The Client offers TV and entertainment packages that are put together to give choice and value, loaded with popular options for a low price as well as very affordable equipment upgrades. The Challenge Providing satellite sales, installation and service throughout the US was not easy for the Client which was a young company.
Qualified Cloud Computing Leads - ITSalesLeads According to research conducted by Forrester, the cloud computing market is anticipated to grow from $58 billion in 2013 to more than $191 billion by the year 2020. That is tantamount to increased competition for the average cloud computing company. Influencing buyers will require seasoned expertise in marketing and technical knowledge about cloud computing products and services. Good news is ITSalesleads provides a focused attention to this niche market. Providing a customized marketing campaign and lead generation services that effectively deliver quality cloud computing leads right onto your table. Our cloud-based marketing automation platform has the ability to create schemes that allow you to nurture your leads until they’re ready to engage. We also have targeted business databases of decision makers for cloud computing services who might be in need of your product or services.
Callbox ABM Finds Blue-Chip Prospects for Fleet Management Lead Headquarters NSW, Australia Campaign Type Lead Generation, Appointment Setting Target Location Australia, New Zealand Target Industries Transportation, Logistics and Supply Chain, Building Materials, Manufacturing, Construction Target Contacts Logistics Manager/Director and Operations Manager/Director Fleet Manager, Transport Manager, Business Owner/Managing Director, Delivery Manager The Client The Client is a leader in providing innovative software solutions and workflow automation for businesses in the transport and logistics industries. The Challenge Prior to working with Callbox, the Client’s lead generation activity solely depended on inbound channels as they didn’t have the resources to do outbound.
Callbox: Opening Communication Lines Industry Telecommunications, VoIP, Business Phone Systems, Networking Solutions Location Downers Grove, IL, United States Headquarters Campaign Type Lead Generation, Appointment Setting Target Location Target Contacts CIO, CTO, IT Director, System Administrator, Infrastructure Manager The Client The Client is a leader in the SMB marketplace for Business Phone Systems and Applications. The Challenge The Client’s objective was to see an increase in the number of its sales leads so that it could service more customers in the areas where its facilities were located. Lead Nurturing Tool - Lead Management System - Callbox Lead Nurturing Done Right. Simple. Smart. You’ve heard about Marketo, Eloqua, and Hubspot, right? Big and popular as these companies are, their success in marketing is founded on one basic principle: sending the right message to the right person at the right time. However, most lead nurturing systems are too expensive and time consuming to set up. Callbox Pipeline provides you with an intelligent, easy-to-use lead nurturing system without the clunky interfaces and overpriced tools.
Outbound Campaign Fast-tracks Inbound Results for Business Travel Platform - Callboxinc.com - B2B Lead Generation Company The Client The Client is the corporate travel management arm of a leading online travel agency. the company provides end-to-end business travel solutions tailored for every stage in the travel cycle. Its primary products and services include its flagship online booking platform, a full suite of travel management and reporting tools, and personalized account management and consulting. The Challenge Shortly before first contacting Callbox, the Client was in the middle of a key strategic refocus that aimed to expand the company’s footprint in the growing SME business travel segment. To help drive awareness and generate interest in its SME-focused offerings, the company launched a number of lead generation initiatives that included publishing a comprehensive whitepaper on creating and deploying a company travel policy. After considering other options for distributing the whitepaper, the Client decided to include outbound channels in its content promotion mix.
Callbox Delivers Qualified Leads for Workforce Management Solutions Expert The Client The Client specializes in empowering project workforce locally, and provides visibility globally. They make it possible to manage project workforce in real-time, eliminating the spreadsheets and custom-built applications enterprises use to fill the gaps caused by disconnected systems. The Challenge With the volume of traffic the Client’s website gets every day, the Client needed to gather significant information from all its visitors in order to enhance its service offerings. The Client The Client specializes in empowering project workforce locally, and provides visibility globally. The Challenge With the volume of traffic the Client’s website gets every day, the Client needed to gather significant information from all its visitors in order to enhance its service offerings.
Marketers Increase ROI after using Marketing Automation Tool As a marketer, if you are planning on implementing marketing automation into your marketing strategies, you must first understand how marketing automation works. Marketing automation can help promote your products easily. It lets you achieve your marketing goals by evaluating your prospects based on their activities. It helps you prioritize your leads, nurture them and walk them through until they reached the last stage of their buying process. Benefits of marketing automation Reduce staffing costTarget potential customers through multiple channelsSchedule activities ahead of time. Related: How Marketing Automation Helps You Outgrow Your Competitors Many marketers and business owners use marketing automation software to help increase their sales and have higher ROI. On a blog post from “The Ultimate Marketing Automation Stats” by Emailmonday, an average of 49% of companies are currently using marketing automation and 55% of B2B companies are adopting the technology. #1. #2. #3.