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Strategic Communication Consulting & Training by Ruth Sherman

Language influences behavior. By developing key messages, we aim to quickly capture attention and provoke action. Whether clients are looking to come up with just the right words for titles and subtitles, program content, presentations or speeches, tag lines, and corporate / promotional content, well-crafted messages will suit each form separately, while tying them all together. Effective message development results in repeatable memes that quickly communicate the corporate message and resonate with target markets for years to come. Working via focused and directed discussions with the client, we will develop precise and powerful language that motivates, inspires, and persuades. As a result of this message and speech development process, your markets will know exactly what you do, what you stand for, and why they should buy. Some of the areas covered in message development include: Ruth works with corporate clients across a range of required communication needs:

https://www.ruthsherman.com/executives/messaging/

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Top Media Training for Executives by Ruth Sherman The media can work for you or against you in direct relation to your level of preparedness. Media exposure requires leaders to positively convey messages via the press in both official and unscripted capacities. While most media training courses are delivered with a journalist mind-set, ours are delivered strictly from the client’s point of view. We believe for executives to perform well in a high-stakes media setting, they must be able to assert themselves while remaining likable; deliver powerful and logical talking points while being concise; present themselves and their businesses with conviction while conveying empathy; and be flexible while staying on-message and in control. Media training for executives prepares leaders for expert interviews, corporate news delivery, and crisis communication. Our goal in executive media training is to maximize comfort and confidence and minimize surprises.

Overview on Video Conference Training Program by Ruth Sherman With the explosion in video teleconferencing technology being used to bring people together online, a relatively new skill that leaders are now required to master is telepresence. Our on-camera video presentation training is for clients looking to master the techniques necessary to engage via videoconferences, promotional or industrial videos, webinars, shareholder outreach, and virtual town-halls, all now considered leadership essentials. Through our unique and proprietary telepresence training, the ability to come across confidently and engagingly on screen is something we prepare our clients to excel at. A cross section of the areas we cover include: VIDEO SCRIPTING: Video teleconference training success depends upon the quality of the video script; it must be written for the ear, not the eye.

Female Motivational Speakers to Inspire Audience - Ruth Sherman An experienced and well-known expert on influencing and persuading, Ruth is known for her breezy, warm, humorous, and infectious style born of her many years of training as a performer and subsequent experience as a top communication and public speaking coach. Ruth knows better than most that the best expert speakers involve audiences immediately and keep them engaged throughout via masterful storytelling and the ability to use powerful personal and business experiences to motivate, inspire and persuade. Great expert speaking must be confident and captivating.

Executive Speech Coaching Program by Ruth Sherman Executive speech coaching, consulting, and training are tailored for corporate leadership and cover the strategic presentation, public speaking, and leadership communication skills required for high-stakes public speaking events such as keynotes, road shows, major sales presentations, board presentations, and shareholders’ meetings. Speech coaching and training conducted by a highly qualified and experienced coach who understands a client’s business and goals, focuses on all aspects of the project, from speech development and messaging skills through executive presence and delivery technique. Ruth collaborates closely with the leader and/or the designated team to implement the following strategies in a measured process: SPEECH DEVELOPMENT & MESSAGING: Speech training starts by developing compelling personal messages and stories, weaving them into the speech or presentation in a strategic way to keep audiences rapt and engaged throughout. Executive speech training, coaching & consulting

Entrepreneurship Training Program in Communication by Ruth Sherman Entrepreneur Communication Startup or storefront. Coach or consultant. Whatever your business, commanding the room, stage, and camera will accelerate visibility, influence, and revenues. Public speaking, presentation, developing clear messages, and video presentation skills are no longer optional. Our entrepreneur communication training programs are for business owners looking to master the skills of speaking whether on your own or someone else’s stage, on video, or in the media, because how you say what you say can make all the difference.

All About Leadership Skills Training & Executive Communication by Ruth Sherman Today’s top executives require leadership communication training and skills that educate, inspire, and induce action both internally with their teams and externally with their markets. Executive leadership training and coaching enables these leaders to wield the immense power of business communication in an effective and intentional manner allowing them to achieve organizational goals, create clear communication lines, and further the development of a positive bottom line. Ruth’s executive communication training is designed for high-level corporate executives and leaders of emerging businesses, ranging from divisional leaders to the C-Suite. She marries both expertise and discretion, professionalism and measurable results. Her clients, through leadership communication coaching, become excellent at public speaking and presenting, acquire or bolster their “personality brand,” and create considerable movement within their organizations. - Peg Wright, CEO, The Center For Great Expectations

Top Strategic Communications Consultant - Ruth Sherman A sought-after consultant, communications expert, commentator, author, and speaker, Ruth Sherman prepares Business Leaders, Executives, Celebrities, and Public Figures to fine-tune their speaking and presence on stage, on camera, and in the media. Ruth’s philosophy is that charisma is a learned skill and once mastered, has the potential to motivate, persuade, inspire, and advance business and personal interests. She works closely with her clients to develop their public speaking, perfect their personal and professional magnetism, and transform their ability to connect and attract in any venue.

Celebrity Coach & Communication Training by Ruth Sherman Celebrities and public figures require communication training that can only be addressed by partnering with an experienced celebrity coach. Whether media training, public speaking, message development, or other related needs, our programs maximize confidence and control and minimize surprises. As we have seen time and again, the media can either expedite a person’s public ascension, or quickly and devastatingly take him or her down. All of this is controlled through proper training and management by a qualified celebrity coach. Communication training for celebrities and public figures (as well as those on the cusp of fame), enables these extraordinary professionals to become adept at navigating appearances and media interviews and interactions, subsequently benefiting from the upside, while avoiding the “media slide” that is, unfortunately, so common today, where celebrities and those in the public eye are judged and punished by a single misstep.

Top Media Training for Celebrities by Ruth Sherman Ruth prepares top celebrities and public figures to manage the intense scrutiny inherent in today’s media environment. Through her celebrity media training programs, Ruth readies clients for any public appearance or promotion opportunity, whether broadcast, print, or online. Her unique and thorough approach to celebrity media coaching guarantees they become comfortable and confident fielding questions and are never surprised or caught off-guard. In addition, Ruth’s background and expertise in public speaking and interpersonal communication makes media interview training interesting, productive, and fun. Ruth has media trained international public figures who are not fluent in English, Oscar winning movie stars who are fiercely and justifiably protective of their personal lives, on controversial entertainment projects, with directors and screenwriters who must promote and defend their work, and with young celebrities whose experience may be limited.

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