B2B Lead Nurturing: Never Let Go of your Financial Leads Anymore It should not come across as a surprise when a financial lead suddenly expressed disinterests. But commonplace as they are, rejections are a bane to productivity and profitability. In many cases, they happen because firms fail to realize a strong lead nurturing system. Without using the proper techniques, it will be easier for a prospect to fully elude your grasp – otherwise, you can take these important steps that can also work for financial services providers, courtesy of CallProof CEO Robert Hartline: Monitor Leads through LinkedIn Many major deals happen when prospects change jobs. For example, you’re connected to Billy, your contact at XYZ Company, on LinkedIn. If Billy was a gatekeeper that kept you from selling to XYZ Company, you now have another opportunity to make a new contact at XYZ. Know the Prospect’s Purchasing Window The right time to nurture a lead depends on their buying timeframe. Track Your Seasonal Lead Volume Timing is everything in B2B lead nurturing.
150+ Software/Tech Marketing Stats to Help You Plan for 2018 Looking for solid stats to support your 2018 marketing plan? We’ve got you covered. Having ploughed through the mountain of software/tech marketing data available, we’ve compiled all the essential numbers in this free eBook. This eBook features over 150 data points hand-picked from more than 60 reputable whitepapers, slide-decks, industry reports, and other published materials. Overall StrategyContent MarketingEmail MarketingSocial MediaOrganic and Paid Search Other Channels/Strategies Get the free eBook now and start beefing up your 2018 marketing plan.
Callbox’s Three-Step Tactic To Success for Marketing Consulting Specialist Industry Marketing and Advertising, Marketing Consulting Location Kuala Lumpur, Malaysia Headquarters Campaign Type Lead Generation, Appointment Setting, Event Marketing, Call-to-Invite Target Location Singapore, Malaysia Target Contacts CIO, CTO, IT Director, IT Manager, IT Professionals The Client The Client is a Marketing Consulting Agency which was founded in Kuala Lumpur, Malaysia in 2002. The Challenge The Client’s successes in the past did not leave them overconfident and content with their achievements but rather drove them to set their sights higher with plans for expansion of their services in the Southeast Asia by providing service to multinational IT and software companies. Callbox Takes Systems Integrator Leader’s From “Test” To “Trust” Location North America, South America, Europe, The Middle East, Africa, Asia Pacific Headquarters North America Campaign Type Lead Generation, Appointment Setting Target Industries Retail (Apparel & Specialty Retail, Consumer Electronics, Furniture, Home Furnishing & Appliances, Food & Beverage and Home Improvement/DIY) Transportation & Logistics (Air & Ocean Carriers, LTL, 3PLs, Freight Brokers & Forwarders, Customer Brokers, NVOCCs) Manufacturing & Distribution (Automotive, Building & Construction Supply, Chemicals, Consumer Products, Food & Beverage, High Tech Electronics, Discrete Manufacturing, Wholesale Distribution, Medical Supplies & Labs, Propane, Oil & Gas) Field Service & Sales (Equipment Rental, Leasing & Recycling Services, Fulfillment & Warehousing) Target Contacts CIO, IT Manager, Senior Development Manager, PIC of the Software Development in the company The Client The Challenge
Branding Ideas for Cloud Computing Companies We don’t need Coldplay to tell us about number and figures in the cloud computing industry. But Statista sure does have all the information we need to get us started on building a cloud-based service. Cloud computing remains to be an important driver for growth in the IT industry and it makes perfect sense for this segment to grow exponentially. These realizations will only propel growth even further. These numbers only indicate that there is greater adoption among businesses that need to cash in on the cloud to improve operational performance and revenue generation. Seeing that there is a high demand for cloud-based services, IT companies will have to stay competitive and ensure that their software products, including SaaS, get the right customers that they deserve. Related: Marketing: How to Convince Prospects to Move to the Cloud Want to get a large slice of the cloud market? Authenticity is key Make connections Related: Cloud Marketing: How Marketers are Getting It Wrong Industry events
Thrice in a Row: Callbox Boosts Event Attendance Rates for CRM Market Leader With its reputation as a key mover in the CRM software space, the Client regularly organizes a number of annual conferences and events aimed at customers, vendors, developers, IT professionals, and industry thought leaders throughout various locations around the world. These are typically high-profile events that generate attendance figures that average in the thousands, as well as receive considerable media coverage particularly from the tech press. While many of the Client’s conferences fulfill both branding and PR objectives, there is also a more tangible marketing (and overall business) goal that underlies most of the company’s events: to attract more people into its far-reaching ecosystem. Among the events lined up for 2017 are three sets of conferences scheduled for January, April, and July. All three events are set to take place in Hong Kong and Singapore, showcasing insights on Asian business innovation and customer experience.
Are sales reps happy with the inbound leads on your website? How many leads were generated every month from your marketing team? Keeping your sales reps happy is a constant process. But it’s hard to keep them happy and motivated especially if the leads are not converting. Many marketers still consider inbound marketing as the best way to generate good leads because of the prospects behavior – sign up for a newsletter, chat our reps, comment to a blog post or inquire through email, after they have visited and read your website. But despite these, are the leads good enough to convert them all into a sale? The Importance of having quality inbound leads. Not all leads are considered a “good lead”. But what if someone visits your website? Sales process A prospect visits or inquires in our website. Sales rep will tag the lead based on their conversation. Lead tagging: No Interest: Prospect visited the website but is just looking aroundFor Follow-up: Prospect expressed an interest but can’t decide for now. How to attract quality inbound leads on our websites
Be a SMART Marketer, Know the Best Time to Call your Prospects When is the best time to post on social media? Maybe between 7 to 9 in the morning before classes and office hours start, 5 pm till late evening, weekends, or just anytime a thought or a moment that deserves a click comes up; regardless of who likes, reacts or shares the post. In business, you couldn’t care less on your social media posts. Worst Time: Facebook: 8pm – 8amTwitter: 8pm – 9amGoogle+: 6am – 8amPinterest: 5pm – 7pm Best Time: Facebook: 1pm – 4pmTwitter: 1pm – 3pmGoogle+: 9am – 11amPinterest: 2pm – 4pm, 8pm – 1am The social media posting data was probed not solely for users to maximize the peak exposure period but to enable them to reach target followers at a time when they are most active and ready to respond. The same tactic works well for marketers in analyzing the best time to call prospects. Today, decision makers move and think fast, are aggressive, interactive and adeptly practice technology-based sales scheme from start to finish. Here’s a quick walk-through of SMART Calling
Big Tech Brand Reaps Rewards from Long-term Partnership with Callbox The Client reviewed proposals sent by Callbox and two other marketing agencies. All three had considerable experience managing companies’ APAC campaigns, but Callbox was able to provide case studies and references showing projects with longer-term commitments. The Client placed a great deal of emphasis on this key differentiator and signed up with Callbox. The project kicked off a few weeks before a company-sponsored event. 1. 2. 3.
Qualities of a Competent B2B Lead Generation Outsourcing Firm Confident B2B businesses are more than willing to spend on anything that provides optimum advantages. Typically, they exhaust a great deal of their marketing budget on such aspects as social media and branding. However, lead generation continues to be a complex challenge. Production of qualified sales prospects often causes massive headaches and unnecessary expenses. That is if lead management is handled sloppily. Although in-house lead generation services have their own advantages, they entail additional costs and time for personnel nurturing. But this leads to yet another challenge: Choosing the perfect firm for the job. Here is a simple list of qualities and proficiencies that can help filter out the competent from the not so competent. Multi-channel capabilities. Accurate. Persistent. Transparent. Outsourcing B2B lead nurturing and generation is a cost-efficient way to drive up revenue.