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Gravity Search Marketing: Expert SEO & Social Marketing Services StatsCrop - Free website analyzer! Website Analysis, Keyword Ranking Analysis, Alexa Traffic Analysis. Médiateur Edipresse Blippy / What are your friends buying? Social Media Sharing | Encuentros de experiencias Social Media | Otro sitio realizado con WordPress Measuring & Tracking Success of your SEO Strategy - The Beginners Guide to SEO They say that if you can measure it, then you can improve it. In search engine optimization, measurement is critical to success. Professional SEOs track data about rankings, referrals, links and more to help analyze their SEO strategy and create road maps for success. Although every business is unique and every website has different metrics that matter, the following list is nearly universal. Every month, it's critical to keep track of the contribution of each traffic source for your site. Direct Navigation: Typed in traffic, bookmarks, email links without tracking codes, etc.Referral Traffic: From links across the web or in trackable email, promotion & branding campaign linksSearch Traffic: Queries that sent traffic from any major or minor web search engine Knowing both the percentage and exact numbers will help you identify weaknesses and serve as a comparison over time for trend data. Compare Performance vs. Get Visibility Into Potential Drops Uncover Strategic Value Analytics Software

Google Panda update survival guide As of 24th Feb 2011, a major update by Google on how it ranks sites has affected 12% of search results and halved many sites’ visitor numbers. Named the Farmer or Panda Update it’s only affecting US Google results as I write but if you’re outside the US it is coming to you soon. Here’s how to find out if you have already been hit, are going to be and what to do about it. Can your business handle a 50% drop in organic (non-paid) visits from Google? Before we get into the whys and wherefores, find out if you’ve been hit by Panda … Panda update: If your site gets slapped by the Panda then you are going to have to wait for the next update to find out if any changes you’ve made will get the Panda off your back. Why did Google Panda slap quality sites? Watch Karon Thackston's 3 essential post-Panda content tips for ecommerce sites Has your site been Panda slapped? At the time of writing, Panda is only hitting US results. First go to your GA dashboard. But dig deeper. Configure with: and

Blurpalicious - Social Bookmarking New Media Connect with the IRS The IRS uses social media tools to share the latest information on tax changes, initiatives, products and services. Connect with the IRS through the following social media tools. IRS2Go If you have an Apple iPhone or iTouch, you can download the free IRS2Go app by visiting the iTunes app store. If you have an Android device, you can visit the Google Play Store to download the free IRS2Go app. YouTube Tune in to the IRS YouTube channels. Twitter IRS tweets include various tax-related announcements, news for tax professionals and hiring initiatives. Tumblr The IRS Tumblr blog provides current tax information. Facebook The IRS Return Preparer Facebook page posts useful information for tax professionals. Audio files for Podcasts Subscribe to IRS Podcasts on iTunes or download them from the Multimedia Center. Widgets Post IRS widgets on your website or social media networks to help direct others to IRS.gov for complete details on a variety of topics. Subscriptions

Myths & Misconceptions about SEO and Search Engines - The Beginners Guide to SEO Over the past several years, a number of misconceptions have emerged about how the search engines operate. For the beginner SEO, this causes confusion about what's required to perform effectively. In this section, we'll explain the real story behind the myths. In classical SEO times (the late 1990's), search engines had "submission" forms that were part of the optimization process. Webmasters & site owners would tag their sites & pages with keyword information, and "submit" them to the engines. Unfortunately, this process didn't scale very well, the submissions were often spam, and the practice eventually gave way to purely crawl-based engines. You can still sometimes find submission pages (here's one for Bing), but these are remnants of time long past, and are essentially useless to the practice of modern SEO. Once upon a time, much like search engine submission, meta tags (in particular, the meta keywords tag) were an important part of the SEO process. Errors Changes Similarity

How Google's Panda Update Changed SEO Best Practices Forever - Whiteboard Friday It's here! Google has released Panda update 2.2, just as Matt Cutts said they would at SMX Advanced here in Seattle a couple of weeks ago. This time around, Google has - among other things - improved their ability to detect scraper sites and banish them from the SERPs. Of course, the Panda updates are changes to Google's algorithm and are not merely manual reviews of sites in the index, so there is room for error (causing devastation for many legitimate webmasters and SEOs). A lot of people ask what parts of their existing SEO practice they can modify and emphasize to recover from the blow, but alas, it's not that simple. In this week's Whiteboard Friday, Rand discusses how the Panda updates work and, more importantly, how Panda has fundamentally changed the best practices for SEO. Howdy, SEOmoz fans.