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Gravity Search Marketing: Expert SEO & Social Marketing Services Gradual Engagement Boosts Twitter Sign-Ups by 29% Twitter recently redesigned their sign-up process to boost new user engagement. Though the new sign-up process added one more screen, conversions went up 29%. How? Gradual engagement. Gradual engagement is the process of moving a user through an application or service – actually engaging with it, and seeing it's benefits. When done right, gradual engagement communicates the core essence of a service with a few lightweight interactions. Through their user research, Twitter found that while celebrities (and their tweets) were a big reason people came to Twitter, they did not keep them there. Twitter's previous sign-up process didn't hit the mark. In the redesigned sign-up flow on Twitter, the first thing people see after creating an account is a set of topics they may be interested in. In the previous sign-up process, new users were seeing things that were random (most popular), now the first thing they do is curate what they care about. More About Twitter's Sign-Up Redesign

Blog d'Anthony Poncier At the end of the XIX century, the contrast between blue-collar and white-collar was important and helped in strengthening the class war concept. The first still being treated worse than the second. With the digitization of business, when more and more things are automated, are we going to reinforce this pattern? Digital transformation and internal communication Few month ago, I attended as a speaker at a conference on digital transformation of organizations, in which I put forward that enterprise had to move in as one to this digitalization and leave no one behind. A digital gap growing up? Before asking everyone to participate in the transformation of the enterprise, giving them the means to be stakeholders as well.

Techmeme StatsCrop - Free website analyzer! Website Analysis, Keyword Ranking Analysis, Alexa Traffic Analysis. Measuring & Tracking Success of your SEO Strategy - The Beginners Guide to SEO They say that if you can measure it, then you can improve it. In search engine optimization, measurement is critical to success. Professional SEOs track data about rankings, referrals, links and more to help analyze their SEO strategy and create road maps for success. Although every business is unique and every website has different metrics that matter, the following list is nearly universal. Every month, it's critical to keep track of the contribution of each traffic source for your site. Direct Navigation: Typed in traffic, bookmarks, email links without tracking codes, etc.Referral Traffic: From links across the web or in trackable email, promotion & branding campaign linksSearch Traffic: Queries that sent traffic from any major or minor web search engine Knowing both the percentage and exact numbers will help you identify weaknesses and serve as a comparison over time for trend data. Compare Performance vs. Get Visibility Into Potential Drops Uncover Strategic Value Analytics Software

Vitrue: We make brands social Oracle Social Relationship Management delivers the first, unified solution for social monitoring, marketing, applications, engagement and analysis, and it fully integrates products from Vitrue including Publisher, Tabs, Shops, Games, Open Graph Object and Analytics.

WSJ Google Panda update survival guide As of 24th Feb 2011, a major update by Google on how it ranks sites has affected 12% of search results and halved many sites’ visitor numbers. Named the Farmer or Panda Update it’s only affecting US Google results as I write but if you’re outside the US it is coming to you soon. Here’s how to find out if you have already been hit, are going to be and what to do about it. Can your business handle a 50% drop in organic (non-paid) visits from Google? Before we get into the whys and wherefores, find out if you’ve been hit by Panda … Panda update: If your site gets slapped by the Panda then you are going to have to wait for the next update to find out if any changes you’ve made will get the Panda off your back. Why did Google Panda slap quality sites? Watch Karon Thackston's 3 essential post-Panda content tips for ecommerce sites Has your site been Panda slapped? At the time of writing, Panda is only hitting US results. First go to your GA dashboard. But dig deeper. Configure with: and

Myths & Misconceptions about SEO and Search Engines - The Beginners Guide to SEO Over the past several years, a number of misconceptions have emerged about how the search engines operate. For the beginner SEO, this causes confusion about what's required to perform effectively. In this section, we'll explain the real story behind the myths. In classical SEO times (the late 1990's), search engines had "submission" forms that were part of the optimization process. Webmasters & site owners would tag their sites & pages with keyword information, and "submit" them to the engines. Unfortunately, this process didn't scale very well, the submissions were often spam, and the practice eventually gave way to purely crawl-based engines. You can still sometimes find submission pages (here's one for Bing), but these are remnants of time long past, and are essentially useless to the practice of modern SEO. Once upon a time, much like search engine submission, meta tags (in particular, the meta keywords tag) were an important part of the SEO process. Errors Changes Similarity

ce blog créée en 2009 par Michael Stelzner se focalise essentiellement sur le social media. Tous les réseaux sociaux sont abordés : Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, ... by minipouline Nov 3

Advertise your website on Google Adwords with a campaign targeted and optimized to decrease the costs and increase the users concerned. All are in degrees to create a pay per click campaign (you pay only when the customer clicks) via google ads, we do optimizing your budget and monitoring the results. by alsolved2 Mar 12

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