Neoliberalism has conned us into fighting climate change as individuals
Would you advise someone to flap towels in a burning house? To bring a flyswatter to a gunfight? Yet the counsel we hear on climate change could scarcely be more out of sync with the nature of the crisis. The email in my inbox last week offered thirty suggestions to green my office space: use reusable pens, redecorate with light colours, stop using the elevator. Back at home, done huffing stairs, I could get on with other options: change my lightbulbs, buy local veggies, purchase eco-appliances, put a solar panel on my roof. And a study released on Thursday claimed it had figured out the single best way to fight climate change: I could swear off ever having a child. These pervasive exhortations to individual action — in corporate ads, school textbooks, and the campaigns of mainstream environmental groups, especially in the west — seem as natural as the air we breathe. While we busy ourselves greening our personal lives, fossil fuel corporations are rendering these efforts irrelevant.
Related: "Resistance is futile, you will be assimilated." So what?
• Climate Change