25 Best Lead-generating Marketing Strategies for B2B Companies What is B2B Lead Generation? B2B lead generation is the process of locating and attracting the right prospects to buy your product or service. For B2B sales and marketing teams, it’s a must-do activity. B2B lead generation refers to a variety of techniques and approaches aimed at increasing traffic, qualifying persons, and presenting “leads” to a B2B firm. Assuming your product is adequately desirable and suitably priced, and supposing you have the perfect sales team, lead generation is probably the most important variable for the success of your sales campaign; with more leads and better leads, you will close more deals. According to a study, lead generation is the most significant content marketing goal for 85 percent of B2B marketers The Lead Generation Process If you want to increase B2B sales, you’ll need a significant lead generating strategy. B2B lead generation is the process through which sales and marketing teams convert prospects into paying customers. Finding B2B Leads Related:
The Effective Use of Research in Creating Marketing Infographics For an infographic to be successful in sending a marketing message or sharing valuable information to a business community, it should be backed by credible research. Without it, the entire content piece will falter altogether, and no one would ever look at your infographic again. Making sure that research is solid and used appropriately is the most important fiber in infographic creation. Research typically happens somewhere between the conception of a great idea and the production process. Basically, the research process is pretty much the same as article creation, only with minor differences: Scouting for your sources The beauty of infographics is the fact that it directly caters to the logical needs of its readers. You can start by simply talking to your prospects directly.Also try to go outside your marketing department and gain ideas from people from a different point of view. Referencing your sources appropriately Structuring your results Title. Drawing out feedback
Why Do We Need Rapport In Telemarketing? Telemarketing – a marketing tool that never fails to leave a bad taste in the mouth of business prospects. Well, that is to be expected. After all, when it comes to being the most annoying or most troublesome communication tool, most people would rank telemarketing right at the top. But you also cannot deny that this is the one best medium to use when trying to get in touch with potential B2B leads . What makes all the difference here is how you establish rapport. Yes, rapport. This is something that you can do by following these simple tips: Show genuine interest – you have heard of the saying ‘fake it till you make it’, right? See, it is not that hard to create a positive rapport with your audience.
Communicate Well And Start Generating Qualified B2B Leads | One of the nice things about our current business environment are the availability of ready information, both on the customer and the provider sides. With the explosion of social media and other information sites, information is right at your fingertips. While this can be a great help for your lead generation campaign, this can also act as a double-edged sword. Using shock tactics can be a good idea, but you must remember to keep things under control. It is all about you and your message. What To Do When Lead Generation Hits A SnagB2B Lead Generation Company in Malaysia It can be so easy to keep going when the market is good. But if you want to know just how far your business can go, then nothing can be a perfect opportunity like a real market or business downturn. You have to organize a productive lead generation campaign and make sure that you are getting all the B2B leads that you can generate, despite the economic downturn. It is possible, believe it or not. It is all about being prepared. And here is how you do it: It is only temporary – bad times do not last forever. Another thing: keep a positive outwork in your business.
New Callbox Site Feature Brings Key B2B Industries into Sharper Focus The ‘My Industry Insights’ tool combines information drawn from past campaigns and data pulled from Callbox’s proprietary marketing database to let site visitors accurately size up their target verticals. The Callbox team recently launched a new feature on its website called ‘My Industry Insights’, an interactive tool that helps users gauge and explore the targeted marketing potential for their industry. Released as a follow-up to Callbox’s data preview tool unveiled in March, My Industry Insights adds to the company’s growing suite of capabilities tailored for data-driven B2B marketers. With the newly-deployed tool, a user gains insights on the size and composition of the potential audience they can reach. My Industry Insights analyzes campaign results of companies identical to the user’s organization. It then applies this information to identify the most relevant decision makers from Callbox’s massive in-house database, so that site visitors can learn about:
Movie Gems: The Wolf Of Wall Street and its precious Business Lessons Stockbrokers and business-to-business marketers aren’t really that different, if you take a look at it. Both sell something, whether it’s a unit of stock or a product or service, the goal is to talk to people and convince them to invest. Martin Scorsese’s most recent masterpiece, The Wolf of Wall Street, tells the story of a real-life stockbroker named Jordan Belfort (played by Leonardo DiCaprio). From his early twenties, Belfort capitalized on his people skills, natural sales dexterity and passion for money to build his own business empire. Although he accumulated his wealth through illegal means, one cannot deny that a thing or two can be learned from his “misadventures”: Know how to tell a story In the film, Belfort doesn’t just sell stocks to people; he targets their weaknesses and makes the most of them by painting a picture of possibilities. Seek opportunities Be persistent There’s a thin line that separates persistence from pushing it too far. Have passion to achieve your goal
Characteristics of an Effective Telemarketer Let us be honest. Professional telemarketers are the revenue-generating resources of call centers. Erase them from the telemarketing firm and you have just automatically killed the company, not literally though. No wonder why contact centers are implementing high standards in their recruitment, training and actual work of agents. They are just making sure that they only pay for first-class human capital, nothing less than the best. As such, they are only betting on people who are not just born salespersons and marketers but, should also have the dedication and courage to take on the challenge. But, the million dollar question is, What defines an effective telemarketer? Sufficient product knowledge. Hiring professional telemarketers is one way in getting effective results for your marketing campaign. Call us and start getting qualified and targeted business sales leads and see how your sales figures increase.
Events Archives | How To Make Your Call-To-Invite Campaign In Singapore Work All right, you have to admit that call-to-invite campaigns is a necessity for your business, especially if you are organizing some big event or occasion that either your customers or sales leads prospects should be taking attending. The problem here is ensuring that what you do is really working, that what you are aiming for [...] 5 Business Etiquette You Should Observe In Events Telemarketing In Singapore The problem with events telemarketing in Singapore could be traced to the negative perception that people have when it comes to this kind of direct marketing. Cloud Expo Asia 2013 Cloud Expo Asia, located in Singapore on the 13th & 14th November 2013, is set to be the leading event in Asia for senior IT decision makers in client side and public sector organisations, as well as the cloud industry. EVENTS in Singapore: TECHVENTURE 2013 Get Better Success On Trade Fairs With Event Telemarketing
Marketing Research & Survey | Telemarketing is considered by many as the most effective market research tool for gathering feedback and market information. Unlike other market survey methods, telephone survey allows you to speak directly with your clients and prospects and find out how they feel about your brand. For example, if you are losing sales, you may conduct a phone survey to find out why people might not be buying your products or take a step further by listening to your competitors clients. With such flexibility and efficiency, the effectiveness of telemarketing as a method of gathering market information is beyond question. The issue, however, is: Do you have the time and other resources to do phone interviews? Callbox offers market research survey services to help sales and marketing organizations gather customer feedback and other useful market information through outbound telemarketing. How easy is that? Let us talk.
Industry Insights: Tapping into the Growing Demand for Edge Computing If we look past the hype, it’s clear that edge computing promises to transform business IT in a fundamental way. We’re now seeing more and more business use-cases for edge computing, which in turn drives growth in demand for the technology among businesses and enterprises. The main question for providers today is how to capture this increasing opportunity – how to approach customer acquisition for edge computing solutions? While the potential is certainly there, so too are the unique challenges that come with trying to sell a new product in a new market. Edge Computing Beyond the Hype Just like a lot of IT innovations over the years, edge computing has already seen its fair share of hype-vs-reality moments. The same thing also happened to cloud computing. It would take a couple more years for cloud computing to become the business-critical tool that it is today. Edge computing’s primary role had originally been to serve as data collection endpoints that filter and send data to the Cloud.