Case Study: Multinational Company Switches to Telemarketing, Lowers Cost Per Lead by 60%
Industry Document Management Technology (Managed Print Solutions) Campaign Type Lead Generation, Appointment Setting Target Location Singapore, Thailand, Malaysia Target Industries Manufacturing, Financial, Retail, Insurance Target Contacts CIO, CTO, IT Director, IT Manager The Client The Client is a leading managed print solutions provider offering a wide range of office printers, multifunction devices, copiers, and software solutions to help its clients manage information and workflows efficiently. The Challenge The Client tried various methods to generate sales leads (offline/online advertising, sales promotions, mobile marketing, etc.) but with the amount of manpower, materials, and budget allocation these methods required, the cost per lead was spiraling.
A Rundown of the Benefits of Marketing Automation for Healthcare Services
Health is wealth, and we can never really deny the fact that we have to invest a great deal on efficient diagnostic and treatment tools to better address important medical concerns. Now more than ever, people are looking towards the healthcare sector for innovations that will lower costs and bring better results. It is against this backdrop that major players in the field of medical technology are putting more emphasis on quality care to meet an ever-increasing demand for specific services and equipment for specialty care. In fact, in the United States, overall healthcare expenditures have reached a whopping $3 trillion in 2014. In the pharmaceutical sector, spending on prescription drugs is expected to reach $400 billion by 2020. These numbers drive home the point that that major healthcare providers are compelled to do more in terms of getting a good share of the market. Related: 5 New Year’s Resolutions to Refine Your Marketing Analytics Stack Simplifying the sales process
New Callbox Site Feature Brings Key B2B Industries into Sharper Focus
The ‘My Industry Insights’ tool combines information drawn from past campaigns and data pulled from Callbox’s proprietary marketing database to let site visitors accurately size up their target verticals. The Callbox team recently launched a new feature on its website called ‘My Industry Insights’, an interactive tool that helps users gauge and explore the targeted marketing potential for their industry. Released as a follow-up to Callbox’s data preview tool unveiled in March, My Industry Insights adds to the company’s growing suite of capabilities tailored for data-driven B2B marketers. With the newly-deployed tool, a user gains insights on the size and composition of the potential audience they can reach. My Industry Insights analyzes campaign results of companies identical to the user’s organization. Users can quickly access all these stats on the My Industry Insights page by choosing their industry from a drop-down menu. Try out our new My Industry Insights Tool
Case Study: Callbox Passes Diagnostic Test with Flying Colors
Campaign Type Lead Generation Target Industries Laboratory and collection sites, Staffing and temporary agencies, Security agencies, Rehabilitation centers, Probation, Occupational health & Behavioral health Target Contacts C-suite, Quality Analyst, Portfolio Manager, COO, CIO, CTO, Physicians, Manager/Director or PICs The Client Incorporated in 2002, The Client is a National O.E.M. and distributor of in-vitro diagnostic products, selling 2 million drug tests annually and growing into one of the largest distributors of rapid on-site drug tests in the United States. The Challenge In line with its primary goal to provide high quality drug testing products with outstanding service at affordable prices, the company sought the assistance of a business solutions partner to be able to reach and capture a chunk of the market shared with competitors. Campaign Type Lead Generation Target Industries Target Contacts The Client The Challenge
Callbox: B2B Lead Generation Services and Appointment Setting
Track These KPIs and Learn How to Increase Sales Call Volume [VIDEO]
Telemarketing still pretty much remains a numbers game. To deliver results, calls need to be made at scale. Not convinced? Let’s do the math… Let’s say your funnel looks like this: 15% of contacts you reach are decision makers 25% of decision makers contacted become qualified leads 50% of qualified leads become sales-ready If you want your reps to meet 20 opportunities, you need to call up over 1,000 prospects. Keep in mind that’s all based on some pretty decent conversion rates. If those percentages go down, you have to call more contacts to hit your targets. That’s why you need volume to get results. To manage and improve sales call volume, keep a close eye on these 4 crucial metrics… Humanize your marketing automation and lead nurturing process. #1 Calls Per Hour This shows you the average rate an agent/rep places calls.High calls-per-hour numbers are generally a good sign.But when this metric is too high, it indicates low-quality conversations.So, don’t look at this metric by itself.
Successful Partnership with IT Heavyweight
Industry IT, Technology, Tech consulting Location Richardson, Texas, United States Headquarters Campaign Type Lead Generation, Appointment Setting Target Industries Any (Large corporations) Target Contacts CIO, CTO, IT Director, System Administrator, Infrastructure Manager The Client The Client is a progressive internet and information technology company whose aim is to provide customers with the best range of products at the most competitive price. The Challenge The Client needed research on companies that had either current or future plans of ERP implementation.
Callbox Boosts Event Attendance Rates for CRM Market Leader
With its reputation as a key mover in the CRM software space, the Client regularly organizes a number of annual conferences and events aimed at customers, vendors, developers, IT professionals, and industry thought leaders throughout various locations around the world. These are typically high-profile events that generate attendance figures that average in the thousands, as well as receive considerable media coverage particularly from the tech press. While many of the Client’s conferences fulfill both branding and PR objectives, there is also a more tangible marketing (and overall business) goal that underlies most of the company’s events: to attract more people into its far-reaching ecosystem. Among the events lined up for 2017 are three sets of conferences scheduled for January, April, and July. All three events are set to take place in Hong Kong and Singapore, showcasing insights on Asian business innovation and customer experience.
Lead Generation for Medical and Healthcare - Healthcare Leads
Callbox designs and implements a solid healthcare lead generation platform to produce healthcare sales leads. With extensive experience in B2B appointment setting and lead generation for healthcare and medical industry, we segment profitable markets, generate warm healthcare leads, and set appointments with qualified targets. Engage with C-level decision makers Attract healthcare managers, directors, and other decision-makers in various healthcare institutions such as doctors’ offices, health clinics, dental clinics, nursing homes, veterinary clinics, hospitals, and medical centers with the use of our smart marketing technology, the Callbox Pipeline, and proven prospecting processes. We’ve been helping healthcare companies for 14 years including:
