The 10 Commandments of Social Media This is part of Caitlin's social media manager series, dedicated at ways to help social media managers improve their tactics, tools and best practices to make them more effective. You can follow all Caitlin's editorial contributions here. Thou shalt not lose sight of the fact that you are not a God. In social media, it’s easy to get lost in a completely man-made, digitally driven world. Every social media manager has worlds of varying sizes. There are empires of people broken up by tribe. Thou shalt not worship social media. Resources: Internet Brain: How Does Online World Affect Your Thinking (VIDEO) Is Facebook Changing Our Brains? Internet Addiction Changes Brain Similar to Cocaine Is Lying on The Internet Illegal? Image Credit: Bigstock Photo
Women Win Facebook, Twitter, Zynga; Men Get LinkedIn, Reddit [INFOGRAPHIC] When it comes to the sexes on social media, there are a few places where the battle lines seem settled. It probably won't surprise you to learn, for example, that men are from Google+ and women are from Pinterest. But when it comes to the two dominant social networks — Facebook and Twitter — you may be shocked to discover that women are now in the majority on both services. Not only that, but they're posting far more frequently on Facebook than their slowpoke male counterparts can manage. Online gaming, once a bastion of men, has fallen to the females as well. But take heart, guys. Check out this infographic for more details, including the one social network where the gender distribution is equal.
Top 10 Most Popular Languages on Twitter [CHART] While English is the most popular language on Twitter, it may surprise you that the majority of published tweets are not in the mother tongue of the company's founders. Just over one-third (34%) of all tweets were in English in September. With 16%, Japanese is the second-most popular language on the microblogging network, while Spanish clocks in at third place. Created by Statista, the chart, below, shows the 10 most popular languages on Twitter. Have something to add to this story? Image: Flickr, wisegie 4 Ideas for Better Social Media Measurement Adam Singer | August 9, 2012 | 0 Comments inShare52 Measuring social as part of a formalized process will provide insight into your results and help you make data-driven decisions. Although the social space has rapidly matured over the last decade-plus, social media measurement remains a mystery for many. With that said, measurement is something that's very possible, and the elusive social media return on investment (ROI) is proven for everyone who has enabled an effective measurement process. 1. 2. 3. 4. No matter your objectives, take the time to tame the social measurement beast. While there is no "one-size-fits-all" approach to digital measurement on any channel, social is an animal that you can tame by using the tools and technologies available and taking a best-practices approach to conversions.
Top 20 Most Popular Social Networking Websitess Here are the top 15 Most Popular Social Networking Sites as derived from our eBizMBA Rank which is a continually updated average of each website's U.S. Traffic Rank from Quantcast and Global Traffic Rank from both Alexa and SimilarWeb."*#*" Denotes an estimate for sites with limited data. 1 | facebook3 - eBizMBA Rank | 1,500,000,000 - Estimated Unique Monthly Visitors | 5 - Quantcast Rank | 3 - Alexa Rank | 2 - SimilarWeb Rank | Last Updated: May 1, 2017. The Most Popular Social Networking Sites | eBizMBA 2 | YouTube3 - eBizMBA Rank | 1,499,000,000 - Estimated Unique Monthly Visitors | 2 - Quantcast Rank | 4 - Alexa Rank | 3 - SimilarWeb Rank | Last Updated: May 1, 2017. 3 | Twitter11 - eBizMBA Rank | 400,000,000 - Estimated Unique Monthly Visitors | 11 - Quantcast Rank | 16 - Alexa Rank | 7 - SimilarWeb Rank | Last Updated: May 1, 2017.
Twitter Testing Major Profile Redesign That Looks a Lot Like Facebook Twitter is testing a major profile redesign that's very reminiscent of Facebook and Google+. Mashable assistant features editor Matt Petronzio spotted on Tuesday a huge update to his Twitter profile page, with the main picture and bio scaled to the left and significantly more real estate dedicated to the header photo. The revamped tweet stream is also a departure from its signature look. There is a greater focus on photos and content cards. It moves away from a strictly vertical timeline too. Click the image below to enlarge. It's common for Twitter to quietly test new features and design updates before tweaking or rolling it out to a larger user base. Under the header photo in the test is the count for tweets, photos/videos (a new category called out on the profile), who you are following, followers, favorites and lists. Other profile pages viewed from an account with the new design are automatically made to look like this too. The company declined to comment on this story.
Digital Marketing Agency - SEO, PPC & Social Media | Return On Digital | Manchester & London UK Multi Platform Social Media – diagram-by-diagram Over the years I have been creating lots of confusing, busy yet at the same time, meaningful and insightful emergent media diagrams. These attempt to help the uninitiated heritage media folk, get to grips with a multiplatform, shifting-social-media-sands, transmogodified entertainment landscape…breathe. So I have been uploading a bunch of these diagrams onto my flickr account over the past weeks, partly to make them more accessible to me too (oh the joys of the cloud) but with the creative commons tag, for all and sundry to use (attributed of course – the only way to power & fame nowadays – cackles!). Here is a short selection of the 25 or so already up, with brief descriptions – the main bunch is in a set called ‘Emergent Media’ here. The above diagram is intended to help storytellers simply understand a range of key places to distribute their story fragments or triggers online. The above is one of my favourite diagrams from way back in early 2006.
• Twitter accounts with the most followers worldwide in October 2012 | Ranking Reading support This statistic presents a ranking of the most popular Twitter accounts as of March 2014, sorted by the highest numbers of followers. During that month, singer Katy Perry's account @katyperry had 51.83 million followers. Celebrities and Twitter Founded in 2006, Twitter is an online social networking and microblogging service that allows users to post text-based status updates and messages of up to 140 characters in length. In order to establish authenticity of identity on Twitter, accounts of people from high-interest areas such as music, fashion, entertainment, politics, media, business or other areas as well as individuals at high risk of impersonation are verified by Twitter. Twitter provides a near-instant access channel to celebrities. Major sporting events and industry award shows such as the Grammy or Academy Awards generate lots of online buzz on Twitter.
The Only Twitter Applications List You'll Ever Need Twitter is a status-updating or microblogging social networking website. It is a breakthrough in social networking because it takes communication into another level. Before, a person can only update his status (eg. what he’s doing, where he is) at a certain time. But the functions of Twitter do not stop there. Social media: A guide for researchers Social media is an important technological trend that has big implications for how researchers (and people in general) communicate and collaborate. Researchers have a huge amount to gain from engaging with social media in various aspects of their work. This guide has been produced by the International Centre for Guidance Studies, and aims to provide the information needed to make an informed decision about using social media and select from the vast range of tools that are available. One of the most important things that researchers do is to ﬁnd, use and disseminate information, and social media offers a range of tools which can facilitate this. Social media can change the way in which you undertake research, and can also open up new forms of communication and dissemination. Web materials 1: Links and resources You can access the full list of the above resources here, or download below. Web materials 2: Researcher case studies
Social Media Statistics For 2012 It was a huge year for Social Media and here is a great infographic that rounds up the key Social Media Statistics to kickoff 2012. It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. A few interesting take outs for social media statistics in 2012: Facebook Statistics 2012: An average Facebook user has 130 friends and likes 80 pages56% of consumer say that they are more likely recommend a brand after becoming a fanEach week on Facebook more than 3.5 billion pieces of content are shared Twitter Statistics 2012: 34% of marketers have generated leads using Twitter55% of Twitter users access the platform via their mobile General Social Media Statistics 2012: Check out more social media statistics for 2012 below in the full infographic, via Mediabistro. Be Sociable, Share!
Is your social media campaign on track? [Infographic] | Digital Marketing Blog | Return On Digital Following the success of our webinar on social media: ‘ Is your social medial campaign on track?’ we have put all our hints and tips into an infographic. The infographic covers how to interact and increase brand engagement within the three main social platforms, Facebook, Twitter and LinkedIn, in order to create a starting point for those who may be new to this arena. Our Social Media Executive, Tim states: “Social is still really new in the grand scheme of things, and is evolving all the time. We know from experience what techniques are more likely to work for SMEs and which ones could be harmful to their brand image. With more than 900 million users on Facebook, approximately 360 million users on Twitter, and at least 161 million LinkedIn accounts, these growing networks can be targeted for business leads and sales with the correct strategy. However, without an effective strategy and an understanding of their customer’s online behaviour, it could be a waste of valuable business hours.”