Luxury Daily Media group Condé Nast is connecting the dots between readers’ content consumption and purchase behavior through the launch of a new data product. Condé Nast Spire leverages proprietary insights from 1010data, looking to better target campaigns for advertisers. With today’s fragmented media landscape, it can be difficult for marketers to follow the purchase path back to the original point of inspiration, but by merging first party and third party data, Condé Nast is looking to pinpoint the right message to deliver to the right person at the right time. Purchase pathCondé Nast Spire goes beyond the one trillion and more data points created each month across the media group’s titles. Condé Nast will use this information to develop micro-segments of its readership, giving advertisers a specific audience to target. These insights will be used to develop custom content that will resonate with this segment of the population. Condé Nast headquarters at One World Trade
Decoding Amazon's Fashion Ambitions | Fashion-Tech | BoF NEW YORK, United States — In 2012, Amazon debuted its first fashion advertisement. It was reminiscent of an American Vogue spread and featured a dolled up Chanel Iman in a taut, alert pose. Printed across her shins was the phrase “Smart is Beautiful,” a tagline still employed by the glossiest division of the e-commerce and cloud computing giant, which generated combined revenues of $107 billion in 2015. Over the past five years, Amazon has made a series of moves aimed at the fashion market that go far beyond print advertising. The announcement of Amazon Fashion Week Tokyo | Source: Amazon Over the same period, Amazon executives have spent countless hours meeting with designers and brands across the pricing spectrum, trying to convince them to sell their products through the site. Even so, getting consumers to buy luxury products on Amazon.com is just one small piece of the company’s wider fashion strategy. Taking the Long View At Amazon we like things to work in five to seven years.
Brand Ellen: Can Happiness Sell Clothes? | People | BoF LOS ANGELES, United States — For the uninitiated, attending The Ellen Degeneres Show is like entering an alternate reality. In stark contrast to the divisive American election campaign, pitting poor against rich, black against white, straight against gay and left against right, Ellen’s set is one where everyone can sit comfortably together, singing and smiling — and dancing. Welcome to the world of Ellen Degeneres, a uniting force for good and one of the most followed and connected celebrities on the planet. Today, The Ellen Degeneres Show is seen in the USA, UK, Canada, Australia, New Zealand, India, China, Indonesia, Malaysia, Brunei, Macau, Myanmar, Papua New Guinea, Singapore, Thailand, the Philippines and Sweden. In the US alone, Ellen reaches 5 million adults and a staggering 23 percent of the total television audience. At press time, the Ellen show had more than 130 million followers on Twitter, Instagram, Facebook and YouTube combined. It’s some start-up.
High-tech fashion design: Manus and Machina in haute couture FORGET repetitive-strain injuries. The human hand is on its way to becoming a casualty of the digital revolution in another way. Who needs to tap when you can talk to your computing machine? The hand, which for millennia has been central to the creation of magnificent works of art and the objects with which we live, is being rejected in favour of computers, code and machines. “Wedding Ensemble” (pictured), the show opener, would anywhere else be a show-stopper. Or so Prospero thought before reading the accompanying text. Mr Bolton calls his grouped displays “case studies”. Mr Bolton has a keen eye and acute judgment. Presented with a wardrobe by Ms van Herpen, a surrealist Cinderella would be overwhelmed with choices. This show makes a strong case that many of those doing the most exciting work today are engaged creatively with both manus and machina. The world seems permanently set to fast forward these days.
FTC Cracks Down on Influencer Posts | News & Analysis | BoF Fashion blogger Cara Loren Van Brocklin with PCA Skin sunscreen | Source: Cara Loren Van Brocklin WASHINGTON DC, United States — Snapchat star DJ Khaled raves about Ciroc vodka. Fashion lifestyle blogger Cara Loren Van Brocklin posts a selfie with PCA Skin sunscreen. Internet personality iJustine posts Instagrams from an Intel event. Missing from their messages: any indication about whether they have been paid. This uptick in celebrities peddling brand messages on their personal accounts, light on explicit disclosure, has not gone unnoticed by the US government. “We’ve been interested in deceptive endorsements for decades and this is a new way in which they are appearing,” he said. This means more cases like the one against Warner Bros. Companies have been pouring marketing dollars into social media endorsements, paying everyone from a Hollywood celebrity to a mom who regularly Instagrams her baby snuggling with a puppy. The FTC disagrees.
Desigual's Snapchat Filter Make-Up Looks Are The Most Talked About Thing From NYFW Instagram Whether you’re an avid fashion month follower, or you casually peruse the talking points as they filter onto the internet, you’ve probably seen the pictures — the most unexpected look of NYFW so far (it is only Day 2 after all, people) has got to be Desigual’s Snapchat filters. With the help of MAC make-up artists, models were sent down the runway at its SS17 show with the filters actually painted on their faces. Read: The celebrity Snapchats you need to follow Though it's unexpected from the Madrid-based brand, not known particularly for its tech-savviness or wit, it's fitting. There were also bees, deers and angels, and though the dog filter is a bit hashtag basic in real life, turns out it actually looks pretty great when painted onto your face. This will come as welcome face-paint-spiration for everyone who hates dressing up. While the fashion weeks are embracing all things tech, this is a direction we didn’t see it going but we’re oh-so happy it has.
Culture - Designers think big at Paris Fashion Week Faux Fur is More Than a Faux Pas, it's Poison One of the arguments most beloved of the anti-fur lobby is that fake fur is actually better for the environment than the real thing. That argument, however, is as fake as the apparel it supports. And some new research has thrown the whole issue around man-made fibres more generally into the limelight. What are these microfibres? But this new study is only part of the story. What the activists have notably left out, however, are the gaping flaws in that research, not least the fact it was commissioned by three European anti-fur groups. On the one hand, we can prove this figure is vastly over-inflated. It also conveniently ignored that mink manure is used as fertiliser and biofuel, and, most importantly, that real fur lasts a long, long time. This last point is perhaps the crux of the matter. And, lest we forget, fake fur, comprising polyacrylates, requires the extraction and fractionating of petroleum as well as the subsequent conversion into fibres and mass manufacturing into products.
Fashion and Politics | Fashion Institute of Technology Gallery FIT July 7 – November 7, 2009Online Exhibition Fashion & Politics was a chronological exploration of over 200 years of politics as expressed through fashion. The term politics not only refers to the maneuverings of government, but also encompasses cultural change, sexual codes, and social progress. Throughout history, fashion has been a medium for conveying political ideologies and related social values. Fashion has addressed such important themes as nationalism, feminism and ethnic identity, as well as significant events and subcultural movements. "American Flag" costume, printed cotton, c.1889, USA, gift of Stephen de Pietri, 88.125.1 Vivienne Tam, suit, black and white polyester in checkerboard pattern of "Mao" portraits, 1995, USA, gift of Vivienne Tam, 95.82.5 Mainbocher for United States Navy, W.A.V.E.S. uniform, navy blue wool, 1942, USA, 84.2013.1 Dress, white cotton with red "IKE" print, circa 1956, USA. This exhibition was organized by Jennifer Farley and Melissa Marra.
Michelle Obama, Jackie Kennedy, and the Best Fashion Moments in American Political History At the Democratic National Convention on Monday night, First Lady Michelle Obama took the stage to deliver a rousing argument for uniting the party and casting a vote for Hillary Clinton. Her wardrobe choice—a sapphire blue cap-sleeved dress by American designer Christian Siriano—delivered a clear message, too. She picked the party’s color, matched perfectly to the Convention backdrop, as if to say: This isn’t about me. And Siriano is known not just for his, perhaps, more democratic ascent into fashion—he won Project Runway in 2008—but also for dressing women of all sizes, mostly recently, Leslie Jones for the Ghostbusters premiere. In one dress, the First Lady conveyed elegance and humility, political allegiance as well as national pride. Consider Jackie Kennedy as the beginning of this fascination with Washingtonian dressing. As her party’s greatest hope, these days Clinton looks comfortable in, even unapologetic about, her clothing choices. See more photos of: Read Caption
Global fashion industry statistics - International apparel Total trade of clothing and textiles: 726 billion dollars The most traded apparel and textile products are non-knit women’s suits, knit sweaters, knit T-shirts and non-knit men’s suits. Non-knit women’s suits: 54.6 billion dollars, 7.5 percent Knit sweaters: 52.8 billion dollars, 7.3 percent Non-knit men’s suits: 43.4 billion dollars, 6 percent Knit T-shirts: 36.9 billion dollars, 5.1 percent Knit Women’s suits: Knit women’s suits: 28.2 billion dollars, 3.9 percent Light rubberized knitted fabric: 23.9 billion dollars, 3.3 percent Synthetic filament yarn woven fabric: 20.9 billion dollars, 2.9 percent Raw cotton: 18.9 billion dollars, 2.6 percent Non-retail synthetic yarn: 18.8 billion dollars, 2.6 percent China is the largest exporter of apparel in the world, it has exported for 265 billion dollars in 2014. Total trade of footwear and headwear: 139 billion dollar Over 40 percent of all traded footwear are leather footwear.
5 things you probably didn’t know about the fashion industry Mark Twain once wrote, “Clothes make the man. Naked people have little or no influence on society.” Whether we’re one of the millions of people employed by the sector or just someone who likes to shop on Fifth Avenue or in second-hand stores, we are all touched by the fashion industry. Before the early autumn ushers in fashion weeks around the world, here are five things about the global fashion industry you probably didn’t know: The fashion industry generates up to $2.5 trillion in revenue a year The fashion industry is huge and continues to grow rapidly – according to current growth projections, it will double in the next 10 years, generating up to $5 trillion annually. It’s not just big in terms of revenue – it also employs 60 million people around the world. Clothing accounts for 88% of Haiti’s exports Only 25% of board members of publicly-traded fashion companies are women But while the shop floor is one story, the boardroom is another. 24 April is Fashion Revolution Day Share
10 Most Powerful Luxury Fashion Brands In The World The luxury market has been growing significantly over the past couple of years and is still continuing on an upwards trend. Experts forecast an annual growth rate for the luxury goods market of 5-6% between 2013 and 2015. The Brain & Company estimated the luxury market to be valued at $274 billion, with a potential to reach an astonishing value of $290 value by 2015. Whilst the luxury market has been dominated by Louis Vuitton, which continues to be the most valuable luxury brand on a global scale, other names have been emerging as potential market leaders. Gucci and Prada have experienced the most significant growth. With great growth and potential, brands like Prada, Gucci and Hermes may one day overtake the market. and reach the number one spot. It is believed that Prada and Gucci experienced such high growth in brand value due to an increase in Asian customers, at home and abroad. Read on to find out the Top 10 World’s Most Powerful Luxury Brands. 10. 9. 8. 7. 6. 5. 4. 3. 2. 1.
Inside the New Teen Vogue | Intelligence | BoF NEW YORK, United States — Teen Vogue editor Elaine Welteroth isn’t afraid to get right to the point. “Listen, I know people are asking, ‘Why would a teen want a magazine in 2016?’” she says, sitting at a conference table beside her colleagues, digital editorial director Phillip Picardi and creative director Marie Suter, in Condé Nast’s One World Trade Center offices. This past May, in an unusual move, the threesome effectively replaced editor-in-chief Amy Astley, who was shifted to Architectural Digest. The change was just the latest chapter in Condé Nast’s post-Internet saga, in which the storied publishing house has been forced to fold magazines (Details, Lucky), streamline staffs (Self, Allure, Glamour) and rethink its digital strategies in order to adapt to the rapidly changing media habits of consumers. While Astley’s reassignment may have seemed strange, Teen Vogue’s new set up feels current. Listen, I know people are asking, ‘Why would a teen want a magazine in 2016?’