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Software Is Reshaping Fashion's Back End

Software Is Reshaping Fashion's Back End
NEW YORK, United States — From e-commerce to social media, digital has revolutionised the consumer-facing front-end of fashion, reshaping sales and marketing. Yet, for years, the industry’s less glossy back-end systems — used to manage everything from production to excess inventory — have remained relatively untouched. “Brands and retailers have been focused on what’s sexy,” says Ronen Lazar, co-founder and chief executive of Inturn, which helps brands more easily unload unsold inventory to off-price retailers. And while new platforms can certainly offer advantages, “technology in general creates really serious demands on time, from managing data flows and storage to [sharpening] accuracy and flexibility,” he adds. “Everyone has been putting it off to the side.” Now, as more millennials and executives trained in other sectors join fashion companies, expectations are rising and brands and retailers are rethinking their back-end solutions. Related Articles:

https://www.businessoffashion.com/articles/fashion-tech/how-software-is-reshaping-fashions-back-end

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Luxury Daily Media group Condé Nast is connecting the dots between readers’ content consumption and purchase behavior through the launch of a new data product. Condé Nast Spire leverages proprietary insights from 1010data, looking to better target campaigns for advertisers. With today’s fragmented media landscape, it can be difficult for marketers to follow the purchase path back to the original point of inspiration, but by merging first party and third party data, Condé Nast is looking to pinpoint the right message to deliver to the right person at the right time. Purchase pathCondé Nast Spire goes beyond the one trillion and more data points created each month across the media group’s titles. Condé Nast will use this information to develop micro-segments of its readership, giving advertisers a specific audience to target. These insights will be used to develop custom content that will resonate with this segment of the population.

Burberry becomes first luxury brand to personalise on Pinterest Burberry has become the first luxury brand to offer customers a personalised experience on Pinterest, letting them create customised make-up boards to promote its new ‘Cat Lashes Mascara’ product. The personalisation works by asking visitors three questions. Their answers, along with their initials will be combined to create the personal Pinterest board. The partnership allows Burberry to benefit from Pinterest’s features and data to cater its posts to individuals though personalised and monogrammed content. Pinterest is currently the largest beauty platform in the world, with 38.5 million unique viewers of its hair and beauty category.

The Best Ethical Fashion Brands We've rounded up the best ethically produced and actually stylish brands on the market... Green is the new black, people. Producing ethical fashion is becoming more of a priority for brands across the board from luxury, to high street. Mega brands now recognise how important sustainable fashion is to their consumers, meaning it’s much easier for us to shop socially responsible and environmentally friendly styles, rather than having to search forever. Brand Ellen: Can Happiness Sell Clothes? LOS ANGELES, United States — For the uninitiated, attending The Ellen Degeneres Show is like entering an alternate reality. In stark contrast to the divisive American election campaign, pitting poor against rich, black against white, straight against gay and left against right, Ellen’s set is one where everyone can sit comfortably together, singing and smiling — and dancing. Welcome to the world of Ellen Degeneres, a uniting force for good and one of the most followed and connected celebrities on the planet. Today, The Ellen Degeneres Show is seen in the USA, UK, Canada, Australia, New Zealand, India, China, Indonesia, Malaysia, Brunei, Macau, Myanmar, Papua New Guinea, Singapore, Thailand, the Philippines and Sweden. In the US alone, Ellen reaches 5 million adults and a staggering 23 percent of the total television audience. At press time, the Ellen show had more than 130 million followers on Twitter, Instagram, Facebook and YouTube combined.

Luxury brands must redefine the way they do business There were times when China was the holy grail for global retailers. Logo-obsessed Chinese buyers seeking opulence were armed with cash fresh from the economic boom. Luxury retail brands flocked to the new market, with the result of 35% of sales for brands such as Omega, Harry Winston and Balmain coming from Greater China, according to estimates by Exane BNP Paribas. Forever 21 Under Investigation For Using 'Sweatshop-Like' Factories In Los Angeles The leggings you just bought at Forever 21 may have more problems with them than an excess of sequins. According to the U.S. Department of Labor, Forever 21 clothing is being produced in “sweatshop-like conditions” by workers in Los Angeles-area factories, the agency said in a press release on Thursday. “We have proof that the goods going to Forever 21 from certain garment contractor shops are being sewn by people who aren’t being paid properly,” Priscilla Garcia, director of the Department of Labor’s Wage and Hour Division in West Covina, Calif., said in an interview with The Huffington Post. The Department of Labor subpoenaed Forever 21 in late August, demanding information about working hours, wages and overtime among its suppliers. So far, the company has ignored the request, according to Garcia.

FTC Cracks Down on Influencer Posts Fashion blogger Cara Loren Van Brocklin with PCA Skin sunscreen | Source: Cara Loren Van Brocklin WASHINGTON DC, United States — Snapchat star DJ Khaled raves about Ciroc vodka. Fashion lifestyle blogger Cara Loren Van Brocklin posts a selfie with PCA Skin sunscreen. Internet personality iJustine posts Instagrams from an Intel event. Missing from their messages: any indication about whether they have been paid. This uptick in celebrities peddling brand messages on their personal accounts, light on explicit disclosure, has not gone unnoticed by the US government.

Burberry uses first ever Snapcode to let in-store customers unlock online Sna... The Snapcode allows in-store shoppers to scan a barcode using their mobile device to unlock content from Burberry’s new campaign for male fragrance Mr Burberry. Burberry is running the content on Snapchat’s Discover channel, offering access to style and fragrance content, including tailoring and grooming tips. The channel will also feature the full-length director’s cut and behind-the-scenes content from the campaign. The content will be available for two months. The Ethics of Fast Fashion - Uniqlo, Topshop and Forever 21 In an earlier article, we looked at the ethical issues associated with the fast fashion business model. Now we’re taking a closer look at the practices of Uniqlo, Topshop and Forever 21 to find out what they are doing to make their businesses more ethical and sustainable. It’s not off to a great start… None of the three have signed the Ethical Trading Initiative, which requires that suppliers meet a baseline code for workers’ rights. Forever 21 is the only brand not to have signed the Bangladesh Accord on Fire and Safety.

Faux Fur is More Than a Faux Pas, it's Poison One of the arguments most beloved of the anti-fur lobby is that fake fur is actually better for the environment than the real thing. That argument, however, is as fake as the apparel it supports. And some new research has thrown the whole issue around man-made fibres more generally into the limelight. Luxury brands tap into social media to reach Chinese customer Luxury brands have hit some bumps on the road to expanding their sales in China, so many are coming up with new ways to reach their customers, especially younger ones, by opening up more social media accounts. CCTV’s Hu Xiaocen reports. Luxury brands tap into social media to reach Chinese customer Luxury brands tap into social media to reach Chinese customer Luxury brands have hit some bumps on the road to expanding their sales in China, so many are coming up with new ways to reach their customers, especially younger ones, by opening up more social media accounts.

The True Price of Fast Fashion Why does a handmade sweater cost $250, while the knockoff version costs less than a grande latte? The answer is complicated, and after reading this, you may change the way you shop—forever. Buying clothes is all about choices: the jeans or the printed capris?

Fashion Institute of Technology Gallery FIT July 7 – November 7, 2009Online Exhibition Fashion & Politics was a chronological exploration of over 200 years of politics as expressed through fashion. The term politics not only refers to the maneuverings of government, but also encompasses cultural change, sexual codes, and social progress. Throughout history, fashion has been a medium for conveying political ideologies and related social values. Fashion has addressed such important themes as nationalism, feminism and ethnic identity, as well as significant events and subcultural movements. Coach, Michael Kors Discounts To Disappear As Luxury Brands Strive To Become More Exclusive Again Coach and Michael Kors luxury brands are both doing a bit of revamping in an attempt to increase the exclusivity of their brands. What that means for consumers is that those looking for discounts on the designer purses and other items may find themselves at a loss. Brands like Coach and Michael Kors were once pretty exclusive, and not just anyone could own the luxury handbags and other products marketed initially for the elite. As popularity has increased for the designer fashion labels, their actual exclusivity has dwindled. That wasn’t helped when the brands began popping up in middle-class department stores that are shopped by the masses. In order to get their brands back to exclusive status, the Washington Post reports that Michael Kors discounts will be a thing of the past.

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