Luxury Daily Media group Condé Nast is connecting the dots between readers’ content consumption and purchase behavior through the launch of a new data product. Condé Nast Spire leverages proprietary insights from 1010data, looking to better target campaigns for advertisers. With today’s fragmented media landscape, it can be difficult for marketers to follow the purchase path back to the original point of inspiration, but by merging first party and third party data, Condé Nast is looking to pinpoint the right message to deliver to the right person at the right time. Purchase pathCondé Nast Spire goes beyond the one trillion and more data points created each month across the media group’s titles. These insights will be used to develop custom content that will resonate with this segment of the population. Spire gleans information across unrelated product categories, giving a full view of the consumer profile. Condé Nast headquarters at One World Trade
Lucia Pica, Chanel’s Makeup Maverick | The Creative Class, People | BoF LONDON, United Kingdom — Lucia Pica’s dishevelled black hair and dark red eyeliner create a striking contrast with her salt-and-pepper Chanel tweed suit trousers and chic green turtleneck, underscoring the particular blend of contemporary and classic that the East London-dwelling makeup artist has brought to her role as global creative makeup and colour designer at French luxury giant Chanel, who hired Pica in January 2015. When Pica took up the position, Chanel makeup had been without a creative director for almost two years, after the exit of Peter Philips, who stepped down in February 2013, after a five-year tenure during which he helped to tug Chanel’s multi-billion-dollar beauty business into the 21st century, with colourful blockbuster products like 2009’s Jade Le Vernis nail polish and millennial-friendly video tutorials. “You need to keep some naivety going on and not think about what comes with the big name,” says Pica on joining a house with such a grand history.
Only 1.4% of models over a size 12: The truth about diversity in fashion now FTC Cracks Down on Influencer Posts | News & Analysis | BoF Fashion blogger Cara Loren Van Brocklin with PCA Skin sunscreen | Source: Cara Loren Van Brocklin WASHINGTON DC, United States — Snapchat star DJ Khaled raves about Ciroc vodka. Fashion lifestyle blogger Cara Loren Van Brocklin posts a selfie with PCA Skin sunscreen. This uptick in celebrities peddling brand messages on their personal accounts, light on explicit disclosure, has not gone unnoticed by the US government. “We’ve been interested in deceptive endorsements for decades and this is a new way in which they are appearing,” he said. This means more cases like the one against Warner Bros. Companies have been pouring marketing dollars into social media endorsements, paying everyone from a Hollywood celebrity to a mom who regularly Instagrams her baby snuggling with a puppy. Personal endorsements are as old as advertising itself, and there has always been abuse. It's up to the FTC to be more clear and consistent about their policies and enforcement, she said. The FTC disagrees.
Daniela Falcão, from Political Reporter to Boss of Brazilian Vogue | The Creative Class, People | BoF SAO PAULO, Brazil — “If there was a death or a disaster, the editor would always make me go. That was my thing,” explains Daniela Falcão, recalling the eight years she spent working as a reporter for Folha de São Paulo, Brazil’s largest newspaper in circulation at the time. Today, her role in the country’s media landscape couldn’t be more different. From 2005 until earlier this year Falcão was editor-in-chief of Vogue Brazil, the title she continues to direct in her new role, supervising former deputy Silvia Rogar. Falcão’s rise from gritty street reporter to the top of the fashion food chain has certainly been exceptional. Selena Gomez and Nicolas Ghesquière for Vogue Brazil June 2016 | Source: Courtesy “I used to tell her, ‘fix your nails; get your hair done’,” says Donata Meirelles, Vogue Brazil’s style director and one of Falcão’s closest colleagues. Covering everything from floods to street crime, Falcão’s early days as a beat reporter made her tough and focused. Baptism of fire
The Blonde Salad Ups the Ante | Intelligence | BoF LOS ANGELES, United States — Chiara Ferragni’s stream of selfies has drawn more than 6.5 million followers to her personal Instagram account. But the super-influencer has transformed her digital property The Blonde Salad, which she launched as a personal blog back in 2009 that now attracts an average of 500,000 unique visitors each month, into a full-fledged magazine that relies on plenty more than her outfit photos. “When I started back then, I just wanted a personal space,” says Ferragni, whose movie-star looks and playfully bold Italian style have earned her adoring fans the world over. Now, the Los Angeles-based Ferragni is taking The Blonde Salad further, launching e-commerce at Shop.theblondesalad.com on September 6. There is also a selection of vintage pieces Ferragni scouted at flea markets in Los Angeles, London and Berlin, as well as items from her namesake shoe collection, which is currently sold at more than 300 stores worldwide. Related Articles:
Culture - Designers think big at Paris Fashion Week Stephen Gan: ‘Young People Are Too in Love With Magazines to Think Print Will Die’ | People | BoF PARIS, France — Le Castiglione sits at a particularly stylish crossroads, north of the Jardin des Tuileries, south of the Place Vendôme, with the Hôtel Costes in one direction and Colette in the other. So it’s no surprise that the café functions as an industry canteen during Paris Fashion Week. But that also means it is surprising that Stephen Gan has never been, until my lunch invitation. Which is why Gan is so late for lunch. The Alphabet is the very model of a V story. And, Gan might add, something that’s never really been like anything else. “V’s sound is slightly funky,” according to Gan. Stephen Gan with Lady Gaga and Sam Smith at Saint Laurent's Autumn/Winter 2016 show in LA | Source: Courtesy Gaga aka Stefani Germanotta’s long-term devotion is understandable. In the interests of creating a communication more accessible than Visionaire’s gallery of glorious images, Gan was also keen to add words to the mix. A centenary is usually a golden moment to contemplate such a notion.
The Most Influential People in Fashion -- New York Magazine Anna WintourEditor-in-chief, VogueVogue, c’est moi. No fashion figure has ever played her power as strongly and cannily as the feared, respected, sharply intelligent Wintour. She can make a fledgling’s career in a single phone call (designers from John Galliano to Zac Posen owe her a debt of gratitude), anoint the next society muse (Lauren duPont, Jessica Joffe), and raise millions for her favorite causes ($26 million for the Met’s Costume Institute in the past eleven years, $14 million for various AIDS charities). And let’s not forget her burgeoning empire (Teen Vogue, Men’s Vogue, Vogue Living). Even paint-wielding peta activists and a whiny roman à clef can’t touch her. In fact, she’s been an inadvertent boon to the publishing industry, since The Devil Wears Prada spawned its own subgenre of chick lit. Peter MarinoArchitect The premier set designer for the luxury-shopping experience, ever since he did Barneys’ uptown flagship back in 1992.
Software Is Reshaping Fashion's Back End | Fashion-Tech | BoF NEW YORK, United States — From e-commerce to social media, digital has revolutionised the consumer-facing front-end of fashion, reshaping sales and marketing. Yet, for years, the industry’s less glossy back-end systems — used to manage everything from production to excess inventory — have remained relatively untouched. “Brands and retailers have been focused on what’s sexy,” says Ronen Lazar, co-founder and chief executive of Inturn, which helps brands more easily unload unsold inventory to off-price retailers. And while new platforms can certainly offer advantages, “technology in general creates really serious demands on time, from managing data flows and storage to [sharpening] accuracy and flexibility,” he adds. “Everyone has been putting it off to the side.” Now, as more millennials and executives trained in other sectors join fashion companies, expectations are rising and brands and retailers are rethinking their back-end solutions. Related Articles: