How does misinformation spread online? In the run up to the 2013 Italian elections, a social media post exposing the corruption of parliament went viral. Italian politicians were quietly certain that, win or lose, they would be financially secure by taking money from the taxpayer. Parliament had quietly passed a special welfare bill specially designed to protect policy-makers by ensuring them an incredible unemployment package should they lose their seat in the upcoming election. The bill, proposed by Senator Cirenga, allocated an amazing €134 billion to political unemployment. The Italian Senate had voted 257 in favour and 165 in abstention. The post caused considerable and understandable uproar.
How do I broadcast from my DJI drone? You can now broadcast using DJI drones and show the world what you're seeing from a new perspective. Experiment by broadcasting with DJI drones, GoPros and use the new Sketch feature to create unique and compelling content that will excite your audiences. Requirements Essential Advertising Rules for Your Businesses Whether your business is a mom and pop operation or has a multistate presence, it is important to be familiar with the applicable state and federal advertising laws. This article outlines basic advertising rules -- where they come from and how they operate -- and offers tips on how to make sure your business is in compliance. Where Advertising Rules Come From The advertising rules that dictate what businesses can and can't say in ads come from applicable state and federal laws.
A New Theory of Time: X-tention is Simultaneously Discrete and Continuous Time has been conceived mainly as either discrete or continuous, but not widely as a simultaneity of the two. I would like to articulate a new theory of time in which time is reconceived as a ‘raw material’ whose natural state is both discrete and continuous. This is a “middle third” position that extends Husserl’s theory of internal time consciousness by being a new form of time in the middle between and connecting retention-protention (which are continuous) and recollection-expectation (which are discrete). X-tention is this middle kind of time, existing in a primordial state that is simultaneously discrete and continuous, with the capacity to solidify into either in the case of a specific situation.
Exponential Wisdom – Insights from Dan Sullivan and Peter Diamandis on the Human-Technology Relationship Unexpected convergent consequences… this is what happens when eight different exponential technologies all explode onto the scene at once. An expert might be reasonably good at predicting the growth of a single exponential technology (e.g. the Internet of Things), but try to predict the future when A.I., Robotics, VR, Synthetic Biology, and Computation are all doubling, morphing and recombining… You have a very exciting future. In This Episode: Dan and Peter discuss their conversation with one of the world’s leading experts in Virtual Reality (VR), Philip Rosedale, creator/founder of Second Life, and more recently the CEO of High Fidelity.As entrepreneurs and investors, Peter outlines the areas in AR/VR you should be focusing on, as the business opportunities are tremendous.Dan recaps his experience at one of the latest Augmented Reality demos and his thoughts on how this technology will transform travel and conferences. Podcast: Play in new window | Download
A 10-Year Study Reveals What Great Executives Know and Do Despite the huge impact executives can have on their organizations, failure rates remain high. Prescriptions for what to do continue to fall short. So we wondered: If we closely studied the executives who succeed in top jobs once appointed, could we identify distinguishing features that set them apart and defined their success? As part of our ten-year longitudinal study on executive transitions, which included more than 2,700 leadership interviews, we did a rigorous statistical analysis (including more than 90 regression analyses) to isolate the skills of the top-performing executives. We isolated seven performance factors correlated to strong organizational performance as well as leadership strengths through IBM Watson’s content analysis tools as well as historical performance reviews of these leaders and their direct reports. These seven factors led to our discovery of four recurring patterns that distinguished exceptional executives.
Easy Home Surveillance - Cell Phone How would you like the ability to check in on your house, wherever you are, from your cell phone or computer? Video Surveillance. In the United States, the FBI has calculated that a burglary occurs every 8 seconds and that three out of four homes will be burglarized within the next 20 years. There's no reason to wait until it happens to you. Video surveillance systems were originally designed to offer the ultimate in security for banks, airports and casinos. Recent technological advances have made them inexpensive and simple enough to be used at home.
From Promotion to Emotion: Connecting B2B Customers to Brands In today's crowded and commoditized marketing environment, B2B marketers are becoming more customer-centric and ramping up their branding efforts. A core part of brand building has always been to create an emotional connection with consumers. But, assuming their customers make purely rational decisions, B2B marketers are focusing on business value to differentiate their brands. Is this assumption correct? Does emotion actually play a role? Google partnered with CEB's Marketing Leadership Council to research these questions.
12 Free Social Media Templates - Smartsheet Creating Your Social Media Strategy Before diving into the complex world of social media, you need a solid strategy to make sure your time is well spent and your social presence is effective. Creating a social media strategy will set you up for a clear action plan with objectives that are in alignment with your business goals. How storytelling can boost a business The business world is always looking for that great new idea, but what if the next big thing was something as old as humanity? Great storytelling has been around for eons, but prowess in that skill can propel growth in a company or brand, attract new talent and boost employee morale. Carmine Gallo tells this story in his new book, The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t, on the Knowledge@Wharton show on Wharton Business Radio on SiriusXM channel 111. An edited transcript of the conversation appears below. Knowledge@Wharton: What was it that got you started on this path? Carmine Gallo: I’ve been studying communication for 25 years, and I was a journalist.
B2B Purchase Decisions: Logic Driven by Emotion When considering the differences between B2B and B2C marketing, it’s often said that a B2C purchase decision is more emotional, while a B2B purchase decision is logical. I disagree. If you look into the behind-the-scenes processes throughout the continuum of the buying process, you’ll find a lot of emotion underlying the logic in B2B purchase decisions. The most obvious reason why this is true is that B2B buyers are people.